• Led digital transformation initiatives to enhance customer experience and drive revenue growth through innovative technology solutions.• Developed and implemented strategic marketing campaigns to increase brand awareness and market share in the Middle East region.• Collaborated with cross-functional teams to optimize digital platforms and drive user engagement for Expert Software.

For over 20 years, we’ve fueled the belief that technology can empower people to transform the world. One mission: Increase the capabilities of people and the performance of the organizations we serve. For people driven to deliver results, and make a deep and lasting impact, Expert Software goes all in when solving your biggest challenges, so you can make the most of every opportunity.

• Spearheaded digital transformation initiatives at AutomateXion, leveraging RPA, AWF, ERP, and data analytics to streamline operations and drive growth.• Collaborated with cross-functional teams to develop cutting-edge solutions for clients, achieving operational excellence and a competitive edge.• Led the company to success in the digital age, empowering businesses to thrive and unlock productivity through innovative technologies.

"My expertise lies in strategic business consulting and helping companies achieve digital transformation. I have a deep understanding of the business landscape and can help clients identify areas where they need to improve or change to succeed in the digital age.My approach involves working closely with clients to identify pain points and challenges they are facing within their organization. Once we have identified the issues, I work collaboratively with the client to develop and implement effective solutions to address those challenges.I also help clients select the best vendors and partners to work with in order to ensure successful project execution. Throughout the project lifecycle, I provide ongoing support and guidance to the client, ensuring that we stay on track and meet our objectives.I have extensive experience working with many well-known brands, including SAP, IFS, UiPath, BIZCON, and Microsoft Dynamics365, among others. This broad range of expertise in different software platforms and technologies allows me to find the best solutions for my clients' needs.In addition to my consulting work, I have experience managing the entire product development process from ideation to launch and post-launch maintenance. I have successfully taken products from the concept stage all the way through to launch and have ensured their ongoing success through effective maintenance and support.Overall, I am dedicated to helping clients achieve their business goals through strategic planning, effective problem-solving, and expert guidance throughout the project lifecycle."

• Led marketing and business development strategies for Metatechno Lanka, specializing in embedded software development for global electronics manufacturers.• Established partnerships with UiPath and Abbyy Germany, expanding the company's reach and service offerings.• Successfully increased client satisfaction by providing tailored software solutions to meet specific needs.

Perfect Business Solution Services is serving the clients for last 20 years, with an extensive product portfolio of time tested, internationally acclaimed SAP Business One ByDesign, SAP S4 Hana, Sage100 and Sage 200 solutions, the Company has since emerged as the leader in the industry with an array of both custom-made and internationally acclaimed technology products and services, thus living up to its ethos of offering ‘Perfect Solutions’ to its customers. PBSS is a Gold Partner for SAP B1 in Sri Lanka and Maldives

HakiTaak is the Product owner of HakiTaak ERP and HakiTaak Document Management Software for Construction, Projects, and Engineering Companies.As a Sales and Marketing Director, I am responsible for pipeline development, sales strategy, and execution leading to sales of HakiTaak Business Unit and I am responsible for the Product Management. Ensuring achievement of strategic revenue objectives for the assigned market segment and Geographic territory within the MENA Region and Sri Lanka. As the Sales Director, my primary role is to generate, qualify, and close new business for the company with a mix of existing and new clients. I do Effective communication with appropriate client executives to understand their needs and deliver compelling and effective sales proposals, working in concert with the Service Delivery Pursuit Team. * Helps coordinate and lead the sales pursuit process. In conjunction with the Sales and Delivery team, develops new business from new customers and expands business with existing client relationships. Sees that sales strategies/plans are consistent with the company's long-range strategic objectives.* Builds a sales pipeline by developing, nurturing and maintaining client, alliance partner sales force and new business relationships, and executing demand generation activities.* Performs necessary sales administration to make sure that all parties are kept up to date on sales activities. Includes participating in weekly and periodic Go-To-Market team meetings and keeping sales reporting tools up to date.* As the product manager I perform the task to identify the market requirements by doing extensive research, understanding the customer interest and working along with the company's product roadmap.

The primary responsibility is to oversee the business development part of Business DNA. Works on creating a good-will of the company in the market place and among other companies, whether in the related field or other fields of business that the company would benefit from.Business DNA is the product owner of iERP System, iTalent - Talent Management Softwares.Appoints Sales Managers and team members to the company’s business development division.Channel sales planning and partner events organizing to introduce the products and services we deal with.

• Handling LetoERP range of products in Middle East & Africa Market. Leto Products are LetoERP, LetoHRMS, LetoEDMS, LetoPMS, LetoHMS, LetoFAMS & LetoCMMS. • Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.• Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.• Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.• Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.• Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.• Implements trade promotions by publishing, tracking, and evaluating trade spending.• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.• Accomplishes sales and organization mission by completing related results as needed

• Softlogic is a partner for SAP Business One and Micorsoft Dynamics 365 in Sharjah • Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.• Implements national sales programs by developing field sales action plans.• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.• Completes national sales operational requirements by scheduling and assigning employees; following up on work results.• Maintains national sales staff by recruiting, selecting, orienting, and training employees.• Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.• Contributes to team effort by accomplishing related results as needed.

• Identify channel partners based on Channel and Account Mapping and Weight age of each channel, contribution to company business and potential of the channel.• Act as prime interface with the brand for all activities; ensure all functional areas are specifically informed of brand values to customers through effective marketing. Plan and Implement the above described activities, based on area strategy, product planning and market analysis, to meet company’s Middle East’s growth objectives. (by country)• Dealer and/or End User Management in terms of regular and effective Marketing activities (product and sales training, horizontal and vertical seminars, PR activities) to enhance company’s Brand Image with a positive business impact on the Software sales for company.• Initiates and coordinates development of action plans to penetrate new markets.• Collaboration with leading brands (Microsoft/ Dell/ Bitdefender) to give a complete solution to the customer with great values.

• Assigning Dealers and Partners for ERP, BUFFALO and TOUCHATE Software (DMS & HRMS) Products in UAE and other Countries (GCC and Africa) and Develop & maintain relationships with new and existing Dealers to expand sales.• Assigns sales territory to sales executives and assisting them to maintain the customer with relationship. • Ensuring the Partners Business Plans are in place at all accounts, and Sales strategies are implemental to maximise product sales and achieve volume, revenue, investment margins and budget. • Maintain proper ROI on product wise and DSO to be kept in control, to maximize cash deals and Follow up on Payment Collection.• Provide accurate forecasts for all key product lines by dealers & Power retailers, to avoid out-of- stock scenarios.• Coordinating with ERP & BUFFALO principals in all activities like Marketing promotions, Bundle Offers, Brandings, and Partners meet and new product lounge. • Researching and analyzing the pricing of each product line according to the market segmentation and competition/ competitors and designing the pricing policy. • Prepares long- and short-term strategic sales plans for the ERP, BUFFALO and TOUCHMATE Software division accordingly. • Prepare and Participate in exhibitions (GITEX), seminars, marketing activities as and when necessary.

• Supervises professional, paraprofessional, and technical personnel involved in the development of new and/or maintenance and operation of existing information technology systems• Evaluates overall and individual work performance to determine effectiveness in providing quality products within time and cost restraints• Plan To build the awareness of the products and services in The Country and to ensure that all our activities reflect according to Mission Statement.• Prepares long- and short-term strategic plans concerning information technology for the division and/or department.• Visit customer sites and project sites to check the real situation of them. Approve the final test on networking and PABX system implementation. • Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring local competition• Participate in exhibitions, seminars, marketing activities as and when necessary.• Reconciliation of conflicts within and between staff regarding resources, deadlines, and standards; and the resolution of the most difficult computer/network and applications related problems.• Preparing work schedule and priority schedule for customer support staff. • Supporting day-to-day network and system operations Suggesting and providing IT solutions to business and management problems related to the client data centre networks.• Analysing sales figures and forecasting future sales volumes to maximise profits. • Ensure that the delivery and dispatch of all products are punctual and safely delivered.• Managing fourteen IT and eight Marketing staffs within the organisation. • Working Experience in Programming and testing of PABX / Intercom system. • Experience in Demonstrating, System study and Implementing TALLY Accounting Software and Troubleshooting Technical problems.

Working Experience in Maintain and administer computer networks and related computing environments including computer hardware, systems software, applications software, and all configurations (Active Directory, Exchange Server, Firewall, DNS, proxy/cache engines and web servers).Setup and Manage user roles and privileges and manage Access control on OS's like windows, Linux and windows servers.Very good experience in Configuring, Managing and support VPN networks for roaming users and remote office networks.Implement monitoring tools for network, system and services performance.Plan, coordinate, and implement network security measures to protect data, software, and hardware.Document networks, procedures, standards and policies for network operations.Automate and manage background scheduled jobs.Working Experience in Windows Desktop environments, Networking, Wireless networking, Internet Support, installations of ADSL and Dial up.Maintaining the Hosted domain and E-mails of the GroupVery good knowledge in network infrastructure designing, Supervise and maintaining the copper (CAT5, CAT6) and Fibre Network CablingHave a very good knowledge in Cisco and other Network Products especially Routers, Switches, Patch panels and check points.Strong working knowledge of major networking components, network operating systems and advanced computer hardware components Hands on knowledge of the procedures used in the installation, modification maintenance and repair of IT hardware and software.