Mark Jackson Email & Phone Number

London, Gb

London, Greater London, Gb

Greenwich, London, Gb

Leading a high-performing team shortlisted for three awards, including the 2020 CIM Marketing Excellence Award for best education campaign.

London, Gb

London, Gb

Responsible for successfully creating and implementing integrated marketing strategies to promote four distinct programmes. Key achievements included;- Demonstrated significant ROI that enabled the recruitment of three new direct reports in less than 18 months.- Delivered large enrolment increases through focused marketing activity for the LSE's flagship undergraduate Summer School. Successfully identified and exploited new market potential in China and other Asian countries. Personally established new agency and partner relationships in China that contributed towards an 83% increase in student recruitment within one year. Generated new revenue in excess of £1 million.- Delivered record enrolments and revenue for the Executive Summer School programme within first year of undertaking the role. Participant numbers increased 17% y-o-y. Drove forward programme expansion that delivered annual profit and revenue increases throughout my tenure.- Introduced valuable digital marketing innovations to LSE's web infrastructure. Project managed the LSE's pilot website for its School-wide web improvement programme.- Strong understanding of international Study Abroad and Executive Education markets. Travelled widely on international recruitment business to North America, China, Singapore, Hong Kong, Taiwan, Italy and Switzerland. Represented LSE at international trade conferences, and directly supported non-domestic partners and agencies.- Proactive in researching new opportunities and have a keen eye for identifying market trends through data and competitor analysis. Reported and delivered market insights at board-level. Successfully researched, structured and promoted a new executive course offering that exceeded target applications.- Redeveloped and led the Summer School social programme as a critical student experience initiative.- Consulted with senior University of London partners to re-develop collateral for international distance learning programmes.

London, Gb

Working with the Guardian's commercial division, I successfully planned and implemented strategic campaigns to promote eight diverse Guardian Professional Networks, plus their sponsorship partners and multiple executive events/ awards.Led a team of three direct reports to meet stretching traffic, revenue and membership KPI’s during a time of organisational change. Managed a six figure budget across trade and consumer focused ATL/ BTL campaigns and events. Devised and launched a campaign to promote a new Guardian online product – the Global Development Professionals Network. Successfully developed a niche audience segment in more than 170 countries and exceeded the first year subscription target within four months of launch.Responsible for negotiating media partnerships with international organisations and events to increase the networks global reach.

Gb

Avalon Entertainment is a successful comedy promoter, talent management agency and television production company. Its list of over 90 clients includes Russell Howard, Al Murray, Frank Skinner, Lee Mack, and Dave Gorman. I controlled the marketing division for a group of entertainment focused companies, specialising in broadcast media, live stand-up tour promotion, talent management, and product launches for books, DVD's and licensed merchandise. I developed and managed integrated and creative marketing strategies across multiple high profile projects; set and controlled both small and large budgets; in addition to carrying out successful licensing and sponsorship negotiations.Creating successful integrated marketing campaigns involved managing a team to deliver ATL & BTL advertising, digital and social media activity, partnership marketing and promotions.

London, Gb

Management position looking after Marketing and PR for flagship Sport Relief challenge events in major cities across the UK.

Corsham, Wiltshire, Gb

Contract position to develop and manage the marketing and communications strategy for two high profile festivals, including the New Zealand Tourism Innovation Award nominated, WOMAD Festival.

Gb

Contract role to devise and deliver the marketing strategy for the Birmingham ArtsFest; Europe's largest audience development festival for the arts. Attracted 125,000 visitors.

Gb

Swindon, Wiltshire, Gb

University Placement

Mini Mba, Marketing

Bsc, Management

Gcse'S & A-Levels, Business, Management, Marketing, And Related Support Services