Performance Marketing:• Optimized performance and growth across 4 key agency accounts.• Utilize quantitative analysis and analytics tools (e.g., Google Analytics, Tableau, Excel, Wicked Reports) to identify and address campaign performance issues.• Manage paid acquisition campaigns on various platforms, including Facebook, Instagram, YouTube, LinkedIn, Spotify, TikTok, Adroll, and Google Search and Display Network.• Independently managed monthly budgets exceeding $200,000 for Facebook Ads and $150,000 for Google Ads, ensuring optimal campaign performance.• Successfully increased monthly programmatic investment for an online music instructor from $25,000 to $100,000 within 3 months.• Oversee all Google Ads accounts, implement tracking updates, and leverage new features for clients and the team.• Navigate technical challenges, ad approvals, account suspensions, and beta access to new features.• Developed compelling case studies showcasing successful campaign launches.• Authored comprehensive resources for industry changes like GA4 and Conversion API implementation using Server Side Tracking.Team Management:• Lead a high-performing team of 6 advertisers.• Spearhead recruitment and assessment to build a top-notch advertising team.• Empower new team members through training, guidance, and strategic work allocation. • Mentor team members on strategic account management, optimization, and scaling. Client-Side Responsibilities:• Streamline client onboarding through standardized processes, including clear goals, communication protocols, and comprehensive documentation (documents, video tutorials) covering access sharing, creative specifications, media planning, and KPI/benchmark setup.• Deliver data-driven recommendations for funnel flow, budgets, and marketing communication strategies based on client needs. • Present impactful reports and innovative growth strategies to ensure client success. (Focuses on client impact)

• Led customer onboarding on the company's SaaS platform XPO (demand-side programmatic media buying software), ensuring a smooth transition and rapid time-to-value.• Ensured retention on the SaaS platform by managing monthly budgets to achieve profitability for clients, optimizing media spend, and maximizing campaign ROI.• Proactively identified and resolved client technical issues, ensuring efficient campaign execution.• Championed client success by collecting valuable feedback and feature requests, which I translated into actionable insights for the VP of Marketing.• Built strong client relationships by providing strategic marketing advice and developing user-friendly documentation and how-to videos for new features.

• Led campaign management, performance optimization, and client satisfaction.• Spearheaded cross-functional collaboration with creative, finance, sales, media buying, analytics, and operations teams to deliver seamless client campaigns.• Managed high-profile clients such as Red Bull, Korean Air, Korean Tourism, BMW Malaysia, Onyx, and Wyndham Hotels.• Kept clients informed through weekly, monthly, and quarterly reports, proactively addressing concerns and formulating strategic roadmaps for continued success.• Delivered exceptional results, achieving a 3+ ROAS on campaigns exceeding $200,000 in budget.• Developed compelling marketing materials, including quotations, proposals, reports, media plans, and creative briefs.

• Led SEO & content marketing strategy, driving a 60x website traffic increase (2,500 to 150,000) in a year.• Developed targeted content (ebooks, whitepapers) & launched successful inbound marketing campaigns (content writing, email marketing) to nurture leads.• Optimized lead nurturing with lead scoring & enhanced user experience with funnel flows & email workflows in HubSpot.• Built high-authority backlinks & maximized online visibility through SEO techniques and competitor monitoring.• Secured valuable earned media via HARO & social media to boost brand mentions and generate leads.

• Writing growth driven content to ensure better branding of the company.• Suggesting focus keywords for the content to ensure better performance in search results.• Wrote content with an intent to drive leads through the funnels.• Worked in collaboration with the marketing team to bring out better content with the team effort.

• Worked on lead generation through field sales, cold calling and email outreach.• Launched various new company services in the market.• Supervised the content of the site for creating an impact on the visitors.• Managed client communication for ensuring smooth sales.• Created various marketing collaterals to facilitate marketing and sales.• Conducted presentations for clients to ensure better engagement in the sales meetings.• Managed an event in Odisha which was organized under "Make in Odisha" campaign.• Attend various seminars and events to generate leads and generate awareness for the business.