Co-Founder
CurrentBusiness Overview: Award winning brand marketing and event management agency with over 18 years of experience designing and implementing programs to launch new products, highlight emerging and established brands, increase market share and revenue and provide innovative, live production experiences.• Manage a staff of 12 on strategic marketing plans working cross functionally in the areas of operations, marketing, social media, communications, sales, sponsorship, talent management, event management/production, logistics and technology.• Recruit, train and deploy 1000+ staff members for brand activation and event production projects.• Oversee operational budget/financials for campaigns/events and multi-channel marketing plans.• Utilize data analysis and research to understand target markets pinpointing the core audience, trends, on/offline preferences, and demographics.• Employ digital storytelling to engage multicultural audiences, creating an organic and relational experience between the consumer and global brands, artists, celebrities and events.• Build and maintain relationships with business/community leaders, politicians and influencers.• Develop an annual content strategy in partnership with outside agencies.Selected Projects• Created dynamic virtual experiences in summer 2020 for Toyota during the COVID-19 pandemic.• Developed a Ford campaign from 2018-2019 implementing custom designed digital media and leveraging media to effectively reach one million people.• Produced ONE Musicfest annually from 2010-2021, consisting of a multi-artist outdoor concert, festival amenities, vendors and sponsorships, reaching 50K+ attendees.• Brokered co-promotion/production agreements with LiveNation and Rival Entertainment.• Led brand initiatives for Heineken, from 2004 to present.• Collaborated with senior leadership at MINI USA in 2010 and from 2013-2017 • Additional Clients: Adidas, BMW, Ford, Hulu, Jack Daniels, Ketel One, McDonald’s & Toyota
