Advanced Ui Ux Designer
• Redesigned multiple B2C websites including one for Teamcenter, a leading PLM software, by creating new components, implementing new branding and content design strategies, which resulted in a 45% improvement in product discovery.• Prototyped data visualization components after conducting stakeholder interviews to identify majorpain points. The final components made stakeholder content creation about 30% easier, whileenhancing content strategy and information design in the customer purchase journey.• Proactively created documentation for division design system, prioritizing unification with globalbrand guidelines, with a strong focus on applying human-centered design principles and managingits cross-functional utilization.• Streamlined email creation across 5 marketing teams by driving decision-making on best authoringtools, campaign management process, and establishing a set of cohesive branded templates.• Led the design of annual trade show marketing materials which impacted over 2,000 attendees,successfully enticing nearly 15% of actual customers to participate in user research studies acrossseven topics performed onsite.• Created hundreds of illustrations and icons by translating complex product features into simplerconcepts to help customers make confident buying decisions. This increased clarity of page content,website session duration times, and drove purchase of SaaS products.
