• Redesigned multiple B2C websites including one for Teamcenter, a leading PLM software, by creating new components, implementing new branding and content design strategies, which resulted in a 45% improvement in product discovery.• Prototyped data visualization components after conducting stakeholder interviews to identify majorpain points. The final components made stakeholder content creation about 30% easier, whileenhancing content strategy and information design in the customer purchase journey.• Proactively created documentation for division design system, prioritizing unification with globalbrand guidelines, with a strong focus on applying human-centered design principles and managingits cross-functional utilization.• Streamlined email creation across 5 marketing teams by driving decision-making on best authoringtools, campaign management process, and establishing a set of cohesive branded templates.• Led the design of annual trade show marketing materials which impacted over 2,000 attendees,successfully enticing nearly 15% of actual customers to participate in user research studies acrossseven topics performed onsite.• Created hundreds of illustrations and icons by translating complex product features into simplerconcepts to help customers make confident buying decisions. This increased clarity of page content,website session duration times, and drove purchase of SaaS products.

• Designed and launched up to 10 marketing emails per day for 250k+ subscribers, continuously monitoring analytics to refine designs and optimize conversion.• Created content for social media and a B2B information portal to promote videos, webinars, white papers and generate leads for business partners and advertisers.

Edited short-form videos for clients including Red Bull and Foursquare for social media distribution.

• Created a trailer for www.tolive10000years.com to pitch branded partnerships. • Created film introductions for Tribeca Shortlist premium video streaming service.• Designed promotional automobile used in a televised Verizon FiOS Sweepstakes series.• Designed new logo and website to refresh the brand.

• Designed integrated marketing campaigns based on target audience research and best practices to increase digital and print magazine subscriptions for iconic titles such as Fortune, People, Travel + Leisure, Real Simple, and Entertainment Weekly.• Lead designer for high-profile multi-channel promotions of Entertainment Weekly cover stories in partnership with Marvel’s The Avengers, The Amazing Spiderman, and The Walking Dead.• Increased monetization of banner ads, emails, and landing pages by testing new creative and refining winning controls.

• Shot and edited original content for sizzle reels, TV commercials, YouTube pre-rolls, and Instagram campaigns to generate media impressions and cultivate followers.• Production coordination, location scouting and set-up.• Collaborated with directors and producers on film shoots to ensure creative direction.

• Redesigned an e-commerce site by implementing new brand strategies on the product informationpages and updating UX patterns to address customer friction points in the registration path andshopping cart.• Iteratively designed product emails, refining overall structure, messaging and calls to action toincrease sales of book club products, with sensitivity to transitions from other touchpoints.• Created product-related banner ads and infographics for multiple channels, optimizing visual designto enhance user engagement and support customer buying decisions.

• Implemented iterative updates to an educational networking platform, enhancing UX patterns andinformation design for user dashboards and onboarding screens, thereby increasing the usability oflearning resources and improving user retention.• Collaborated with the website founder and web developers to refine wireframes and translate theminto functional user interfaces• Developed print and digital marketing materials to retain existing users and attract new ones to aneducational networking platform.