I've been a trusted leader on amazing global brands including Apple, Meta (AR, VR and Metaverse), TikTok, Amazon, Disney Pixar, Honda and UNICEF. I’ve helped build and empower departments fueled by pride and passion, which has inevitably led to some breakthrough creative work spanning digital, social, performance, influencer, partnerships, traditional channels and the metaverse.Currently leading all marketing for Hyundai, Genesis and several other global brands. Other points of interest:Developed and wrote Apple “Mac vs PC” campaign (Campaign of the Decade by AdWeek and Top 15 Campaigns of the Century by AdAge).Adweek Top 30 Creative Director + Campaign 40 Over 40 Top Digital Creatives.Winner of Grand Effie, Cannes Gold Lions in Film, Cyber, Design, Health and Branded Content & Entertainment. Emmy nom.Author of Creative Directions: Mastering the Transition from Talent to Leader (HarperCollins Leadership) and Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion (@lookatmebook on IG), the first-ever book on Instagram.Developed The Imaginary Friend Society, the first-ever animated film series for pediatric cancer patients. The 23 films have been translated into 13 languages and are being used in 5 countries. Created VR series about the trials and tribulations of teenagehood, as well as a best selling note-taking app for iPad.Board Member: UCLA School of Sociology, Depressed Cake Shop, Meta VR for Good