Jay R. Email & Phone Number

Fullerton, CA, US

Durham, NC, US

• Led onboarding redesign efforts, creating a framework that streamlined self-service initiatives and increased product activation.
• Enhanced and refined the Figma design system library, creating tokens and variables for onboarding libraries used by designers and engineers.
• Simplified and unified workflows, and eliminated lengthy administrative tasks. This led to the development of a digital and intuitive onboarding process for our core company product, AvaTax and to make all products.

US

Mountain View, California, US

• Responsible for all research efforts for SMB and subscription groups; set goals and strategy for teams; determine research roadmap
• Launched usability test plans and moderated tests for high profile projects for the business
• Prepared insights for internal share out across the org including stakeholders from development, marketing and product
• Designed a plan on the page for upcoming research activities and define a timeline for research milestones
• Worked closely with Product Managers and Designers to coordinate efforts

Mountain View, California, US

• Responsible for all research efforts for Compliance and Registered Agent products and subscription groups; set goals and strategy for teams; determine research roadmap
• Deliver strategy and actionable insights for pre-transaction and post-transaction product experiences
• Plan and structure A/B testing experiments and optimization of core website areas
• Primarily conduct qualitative research / exploratory and generative to set product roadmap
• Manage research vendor relationships and define tool stack
• Mentor and support junior and senior researchers

Los Angeles, CA, US

• Led and created a course around Rapid Prototyping and the fundamentals of User Experience
• Taught 6 cohorts to students of varying skill sets, experiences and backgrounds. Both remote and in-person.
• Translated theory into practice by teaching core skills across Figma, Axure, Adobe XD and Sketch/InVision.
• Designed and developed syllabus, course outline and material. Taught course in-person and online/remote sessions.

Milwaukee, Wisconsin, US

• Created a post-transaction experience for new subscription box subscribers
• Redesigned navigation header experience top be responsive and inclusive of logged-in experience
• Tested with prototypes with customers and internally socialized findings

Irvine, CA, US

• Revamped and led IA analysis and wireframing for the optimization of in-car connectivity and infotainment system.
• Prepared usability studies and plans
• Defined product goals and strategy (personas/user stories)
• Conducted user research and usability testing to collect insights to improve our product
• Benchmarked vehicles and reported back user experience research insights
• Karma Revero Vehicle launched and received awards on both the infotainment and the car design.

Corona Del Mar, California, US

• Led net-new enterprise RCM billing app redesign for enterprise business.
• Rapidly produced multiple concepts and prototypes; while also creating pixel-perfect attention to detail, and when to make low-fi sketches and prototypes.
• Directed scrum design team of 10 in-house and agency designers/ developers to produce service enhancements across net new web app.
• Assessed and provided feedback on other web projects for internal teams.
• Conducted usability tests on-site and in-house dog-fooding

Client list: Audible; Amazon; AOL; Condé Nast; Univision.

Newark, NJ, US

• Created a dashboard for a high-profile mobile app initiative
• Researched competitive landscape and delivered insights with cross-functional stakeholders
• Prototyped several solutions mobile and responsive web interfaces

Paris, Ile De France, FR

• Maintained sitemap and taxonomy across multiple digestive wellness brands
• Concept tested designs and prototyped solutions for development
• Facilitated workshops around design and product requirements

Cupertino, California, US

• Arranged new products, graphic panels, signage and setup product launches.
• Cultivated and inspired employees about Apple’s vision and standards.
• Collaborated with creative coordinator and event team to execute events in-store.
• Oversaw the training, brand standards, and compliance of 300+ employee teams at one of the highest profile stores in the company: West 14th Street.

Cupertino, California, US

• Educated and taught consumers on the know-hows behind Apple products.
• Demonstrated software and did product walkthroughs.
• Empowered users to try, fail and learn and not be intimidated by technology.
• Assisted with Visual Merchandising in a multimillion-dollar flagship location.

Bachelor Of Fine Arts - Bfa, Design And Technology

Frontend Web Coding Bootcamp