Partnering with business leaders, emerging startups, and mission-driven non-profits to navigate their business challenges, discover untapped opportunities and establish high-performing marketing strategies.● Brand Strategy - Business audits, audience research, brand positioning, brand language and identity.● Growth Marketing - GTM plans, campaign management and optimization, social media, email, and content strategies.● Business Leadership - Operational excellence, thought leadership, training and recruitment, performance analysis, and agency management.● Experience Design - website/app design and build, platform management and analysis, brand experience design.● Performance Analysis - measurement frameworks, data strategy, attribution modeling, ROAS, and ROI analysis.● Ecomm - Improving conversion rates, AOV, CLTV, SCAR, CPA/CAC. Shopify platform management, Amazon FBA

In 2023, after selling 000,000’s of Hangover Secret, we relaunched as Good Health Co - to continue our mission to help people lead healthier and happier lives. Good Morning is our flagship product that aims to prevent Hangovers using a pharmacist-developed, clinically-tested formula.

Started in July 2020, ONDA seeks to become a leading player in a newly-emerging hospitality segment that exists in the white space between hostels, hotels, and coliving which seeks to capitalize on changing consumer preferences and the “future of work.”As co-founder I played a leading role in the development of the overall business plan, brand strategy, product and property development, experience design, sales and marketing, digital platform design and build.

The United Nations World Food Programme (WFP) has been on the frontlines of the world's worst hunger crises, fighting hunger and famine since 1962. Reporting into the CMO, my role was to build awareness, action and support within the US market and raise over 8 figures in donation revenue to support WFPs life saving programs. Optimized and grew high opportunity programs and cut inefficient spend to end FY21 with an average ROI of 1:3.4 for the entire department, improving on the 0.69 from the previous financial year (4x increase). Achieved a 65% increase in revenue YOY, beating targets by over 150%.Managed the digital advertising strategy with 7 figure budgets across Social, Search, Display, Native, TV and Radio. Averaged a ROAS of 2.7 across the board for FY21. Grew the team from 6 to 12 employees in just 8 months, creating two new internal teams.Developed an enhanced data strategy that provided automated marketing analysis, improved attribution modeling and predictive revenue forecasting. Led the development of website UX improvements that saw a 176% increase in conversions.Managed co-marketing campaigns and strategic partnerships with Adobe, Facebook and Citibank.

AKQA is an international marketing agency that is ranked by Gartner as "The global leader in digital marketing". As a Client Director, I am a trusted marketing consultant working with clients to develop brand strategies, marketing campaigns, and customer experiences that capture the imagination, grow market share and build customer loyalty. I am passionate about my clients’ business and have a thorough understanding of industry and consumer trends. I managed eight-figure marketing budgets and multifunctional agency teams of 5-15 employees at any one time. During my time at AKQA, I had the pleasure of working for brands and organizations such as: VSCO - Established the lifecycle marketing strategy in partnership with the CMO through a data-driven approach to optimizing the end-to-end customer journey that led to an increase in platform adoption, user engagement, retention, and paid membership. Levi’s - Designed the global loyalty program for Levi's and developed innovative omnichannel customer experiences to drive business growth, brand favorability, and brand loyalty.Caterpillar - Developed the global brand strategy and omnichannel marketing campaigns that led to an increase in brand awareness, brand perception, brand favorability, and propensity to buy. Visa - Activated Visa’s sponsorship of the Rio 2016 Olympics with a global experiential campaign in partnership with Uber and developed a real-time multi-market social media campaign involving sponsored athletes and global influencers that drove an increase in brand awareness and brand favourability.

The British Olympic Association is the National Olympic Committee for the United Kingdom. As the Digital Marketing Manager, I was responsible for developing, delivering, and managing the digital marketing strategy across the organization from London 2012 to Rio 2016 Olympic Games. With minimal budgets and resources, I was able to maximize the returns on spend.- Created the brand strategy and omnichannel marketing campaigns to drive fan engagement, brand value, and sponsorship. - Developed and managed the social media and CRM strategy, leading to an audience increase from 50,000 to 3.2 million.-Design and manage athlete marketing programs with sponsors and media partners whilst providing training and strategies to promote their athletic pursuits and create a brand around their sports careers.- Designed and built an award winning website and mobile app which resulted in a 20x increase in traffic.Managed a content team that delivered news, live sporting action, and lifestyle content across 35 different sports to our channels.- Developed sponsorship campaigns and experiences for our commercial partners such as Panasonic, Visa, Nissan, and Adidas. - Generated seven-figures in revenue from sponsorship of owned digital/social channels. 10x ROI from marketing spend.

Freelance contract working with the agency’s flagship client, Kingfisher Beer on the activation of their sports sponsorship across Formula 1 and International Cricket. Responsible for identifying and developing marketing campaigns and brand experiences that leverage the sponsorship portfolio to deliver on the brands vision and drive brand awareness, favorability against competitors and purchase intent.

Started and co-founded an independent equestrian magazine and website with three partners. Responsible for the marketing and digital operation of the business along with driving commercial growth with the business development manager. Designed, developed and implemented the website, brand identity, social media strategy, digital marketing and traditional marketing campaigns.

Key member of the client services team of a digital creative agency. Account & project management of two key clients, one of which being their flag ship client of over 10 years. Responsible for the accounts, creating opportunities for innovative strategic and creative work, internally and through the creation of strong client relationships. Also responsible for projects from concept and initiation to delivery and execution. This included handling client relationships, overseeing the creative production or process, ensuring the project runs in budget and meeting deadlines, ultimately ensuring that not only the project is a success but to also to ensure that further business is secured.

RESPONSIBILITIES:· Responsible for integrating digital PR strategies into new business development, as well as working with account teams to identify opportunities for online PR across the agency's client portfolio.· Developing the company's presence across social media platforms.· Supporting the Digital Director and Account Directors on project delivery including research, development, and implementation of digital and social media campaigns and seeding new and current campaigns across relevant social media.· Strengthen and expand relationships with key clients & handle all clients' requirements and concerns. ACHIEVEMENTS:· Played a fundamental role on the successful Online PR campaign for the Peugeot 308cc launch. Achieved 105 pieces of coverage and over a 250,000 YouTube views. The campaign received a positive review in Revolution magazine.· Held training sessions for Account Directors to Account Executives on digital media including blogger engagement, the twitter pitch and an extensive overview of social media.· Launched Biss Lancaster's social media presence and designed the new Biss Lancaster website.· Created a microsite for a premium drinks brand inline with their brand guidelines at a fraction of the cost.BREATH-EIn February 2010 I joined Breath-e, the digital production partner for Euro RSCG, to develop my digital technology and production skills. My role of account & project management across various FMCG accounts meant ensuring all projects are delivered to specification, on time and within budget. Management of new projects from conception and planning, to delivery and beyond. Key liaison point between our clients, the creative team and production.Social media & digital strategy, social media profiling & research, brand & buzz monitoring, media buying, online brand audits, content creation & seeding.

RESPONSIBILTIES:• Responsible for the day-to-day efficient management of the Meeting & Events Department, in order to maximise occupancy, revenue and yield in line with company procedure.• Responsible for identifying market trends and co-ordinating sales activities.• Responsible for ensuring the department was achieving targets set by the Sales Manager.• Effectively managed and networked with new and existing accounts to identify and develop new business opportunities in the local area focusing on the corporate market.• Entertained clients and attended familiarisation trips, responsible for visiting clients to attract business, selling all of the facilities of the hotel and ensuring high levels of customer service.ACHIEVEMENTS:• Increase of 505% YOY on sales revenue budget.• Took control of the Meetings & Events department after 2 months of working at the Hotel.• Secured record meeting rates and capacity.• Worked across severe marketing strategies increasing sales and bookings.

6 month contract managing the web and graphic design department of a well-established marketing company in the South of England. I became trained for the use and development of the Pepperio content management system and my roles include dealing with client design requests, designing, building and developing website and designing other print and digital media work.

2 month contract working with a film production company out in France working to develop their new phython based web site, film & edit various promotion videos & work on their digital strategy.