Jonathan Baldwin Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Rickmansworth, Hertfordshire

After initially pursuing a personal project with a long time friend and the creation of profiles on various sites (Twitter, Facebook, Google + and YouTube), it became apparent that I had a natural affinity for social media marketing with the number of Twitter followers for the project rapidly approaching 3,000. I was subsequently asked to assist with various projects including: • Assuming the role of social media manager at a local radio station.• Collaborating with a local singer/songwriter who had recorded an album with a Brit Award winner. Through the implementation of various strategies including a competition and videos on YouTube we managed to double her Twitter following and triple her Facebook “likes” within the space of a few months. Through the combination of intelligent tweets/posts and a quality product, this culminated in a front cover article in the free edition of the local newspaper and an article in various editions of a local magazine featuring her Christmas & Valentine’s Day themed YouTube videos.• The creation and launch of Twitter profiles and Facebook pages for a Californian realtor and her vacation rental respectively.

Rickmansworth, Hertfordshire

Working directly with the owner of the business, within this role I was responsible for:• Keeping the marketing planner 100% accurate, with regards to promotional activity to ensure all promotions went live on the website at the correct time and were then communicated through all social media channels accordingly.• Setting up promotions online via Magento (version 1.9.2.1), as well as allocating applicable products and adding the relevant promotional banners to the homepage slider.• Checking product pricing against the main competitors with regards to products to be included in upcoming promotional activity.• Improving SEO on an ongoing basis, by working through Magento and populating Meta titles & descriptions, page headings & URL paths with accurate and unique information.• Scheduling social media posts to Facebook and Twitter via Hootsuite on a weekly basis.• Monitoring and resolving website issues as they arose to improve navigation with regards to the customer journey. • Assisting the business owner in selling appliances within the showroom when necessary.

Marlow, Buckinghamshire, United Kingdom

Supporting the Brand Director in the development and implementation of the EMEA Milwaukee Marketing Communications Plan. Taking ownership of specific elements of the communications plan from development to execution.Key responsibilities included:• Writing and communicating marketing briefs to external agencies.• Coordinating between internal product management teams and external agencies in order to deliver print and POS materials to support new product launches.• Working with the product management teams and local translators to ensure data was maintained within the Product Information Management (PIM) software and transforming this data within PIM to deliver content to various outputs.• Ensuring brand guidelines and values were followed and maintained within locally produced marketing materials across EMEA.• Coordinating with local marketing teams across EMEA to consolidate order volumes on campaign POS and premiums.• Ensuring quality standards by checking printed materials for errors and consistency.• Working closely with internal designers and local market translators to deliver 15 language versions of the Milwaukee catalogue.• Utilizing US issued Press Releases and localising material in conjunction with the product management teams and making them available to the local marketing teams for translation.• Monitoring stock levels of marketing materials in the UK, German and French distribution centres via SAP reporting.• Coordinating with central ordering teams to replenish stocks as required, considering order rate and product lead times.• Supporting the annual Milwaukee distributor conference (Copenhagen 2018) through product sample ordering in SAP, coordinating with local markets to define delegate lists and name badges, and on-site logistics.• Creating quarterly sales and margin reports with regards to the Heavy Duty Centre program implementation utilizing QlikView software.

Rickmansworth, Hertfordshire

Within this role I was responsible for:• All aspects of marketing, including offline (Showroom POS & briefing local press) as well as online (Initial briefing of a new website and creation of social media pages).• Managing a team of 7 staff members across a variety of business functions.• Calculating margins and replenishing stock levels (Buying).• Liaising with representatives of internationally recognised domestic appliance manufacturers.• Hiring and training staff.• Coordinating logistics for installations.• Assisting the business owner in selling appliances when necessary. Notable projects included coordinating the refurbishment of the showroom alongside the business owner and working closely with major manufacturers and retailers such as Liebherr, Miele, Miele Gallery and Harrods in regards to the installations of their customer’s integrated appliances.

Watford, Hertfordshire

Within this role I was responsible for formulating and implementing the radio station's social media marketing strategy, with sole ownership over the social media planner. Duties included content creation & strategy, post scheduling across various platforms, community engagement, as well as planning and implementing numerous social media promotional agreements with the local council & businesses respectively, including a highly successful local event.

Rickmansworth, Hertfordshire

Assisting the Product Manager in promoting the sale of products within the category, in line with the category and company in-store objectives.Key responsibilities included:• Ensuring all point of sale information and amendments were communicated to the appropriate department and actioned accordingly.• Providing 100% accurate briefs to the central marketing, PR and operations teams ensuring effective communication of promotional and product messages for all in-store point of sale elements.• Assisting in the advertising of products by creation and checking of briefs.• Assisting in the development and implementation of marketing strategies, customer & market research and competitor analysis.• Assisting in the planning and implementation of feature ends, bulk stacks, promotions etc.• Assisting in the development and implementation of any merchandising and training initiatives to ensure the effective delivery of product and promotional strategies and assisting in the execution of trade-up strategies.• Supporting with any customer communications, marketing initiative/project as required.• Working closely with retail stores to ensure any promotions and communications were effectively implemented.• Setting up and maintaining accurate and relevant information on all products in the Category on any appropriate systems.• Being an expert in the product area in order to ensure effective communication of product + technology benefits to the customer at the point of sale.• Providing analysis for promotional planning, measurement and control and providing feedback to the business in an accurate and timely manner, including maintaining records of comet and competitor activity and performance.• Working closely with the online merchandising team to execute promotional activity and category strategies where appropriate and in the delivery of multichannel propositions.• Working with key suppliers to maximize product launches and promotional activity.

Croxley Green Business Park, Hertfordshire

Rickmansworth, Hertfordshire

Uxbridge, Middlesex

Rickmansworth, Hertfordshire

Croxley Green Business Park, Hertfordshire

Rickmansworth, Hertfordshire

Bachelor Of Arts (Ba), Commercial Studies - Marketing Pathway

I specialised in Marketing during my Degree, with the majority of my modules focused on that aspect of business. However, I also took.

Education record

'A' Levels gained in the following subjects: Information Technology, Business Studies & English Literature 1997: GCSE’s gained.