Apex Service Partners is a national leader in HVAC, plumbing, and electrical services, focused on partnering with top local brands to create a strong network of service providers across the United States. Backed by Alpine Investors, Apex leverages the expertise and resources of its partner companies to deliver exceptional customer service, drive business growth, and provide career opportunities for employees. Apex's people-first approach allows it to enhance both operational efficiency and brand presence while maintaining the unique identity of its partner companies.• Develop and execute comprehensive marketing strategies across up to 8-10 Midwest branches, integrating traditional and digital marketing channels.• Lead integrated marketing campaigns, utilizing SEO, paid search, Local Service Ads (LSA), and lead aggregators to drive lead generation and business growth.• Managed marketing budgets, ensuring efficient resource allocation across channels to maximize ROI and campaign performance.• Collaborate with General and Regional Managers to tailor marketing initiatives for local market needs and enhance brand visibility.• Monitor and analyze performance metrics to assess campaign effectiveness and adapt strategies based on market trends and customer preferences.• Design and maintain automation workflows using Zapier, ServiceTitan (ERP/CRM), and other third-party platforms, optimizing marketing and business processes through API integrations.• Implement and optimize conversion tracking, data capture, and reporting to increase data accuracy and scalability.• Automate tasks and enhance operational efficiency through scripting (Python, JavaScript, Google Apps Script, Playwright).

Korte Does It All was acquired by Apex Service Partners in January 2024. Korte Does It All is an industry-leading HVAC, plumbing, and electrical services company based in Fort Wayne, IN. With private-equity backing, the goal of Korte Does It All remains the same as it has for nearly 60 years—to provide the highest quality service that’s always done right. • Developed and executed marketing strategy and budget that align with business objectives and target audience, including setting KPIs and goals for each campaign.• Managed and developed websites and content, ensuring it is up-to-date, optimized for search engines, and provides a seamless user experience.• Developed and implemented comprehensive digital marketing and lead gen strategies including SEO, SEM, content marketing, email marketing, social media marketing, lead aggregators, and more across multiple markets and businesses.• Created automated systems with Zapier, Python, and other tools to streamline marketing and operational processes• Created and maintained a variety of marketing collateral, such as brochures, flyers, case studies, and other promotional materials.• Collaborated with internal and external stakeholders to create effective marketing campaigns that drive leads, customer acquisition, and customer retention.• Developed and maintained relationships with media partners, ad agencies, and other external vendors to expand brand visibility and reach.Core Skills and Technologies:• Digital Marketing: Google Analytics, Google Ads, Local Service Ads, Search Console, Google Business Profile, Microsoft Ads, Facebook Ads, SEMRush, AHREFS• Web Technologies: WordPress, HTML, CSS, PHP, Javascript, ChatGPT, WPEngine, LocalWP• Automation Tools: Zapier, Playwright, Python

• Email Marketing Strategy Development - Create email content, design templates, contact list segmentation to target specific audiences.• Email Marketing Automation - Implement automation systems and workflows to nurture leads and educate our audience.• Integrated Marketing - Develop and manage communication campaigns that integrate paid advertising, digital and social marketing disciplines to deliver consistent messages across all media utilizing Google Ads, Constant Contact, and LinkedIn Ads.• Website Design and Conversion Optimization - Enhance current website pages for lead conversion and develop a better experience for our audience.• Social Media - Creating and curating content for LinkedIn.• Trade Shows - Attend trade shows to showcase our brand and products and network with our audience face-to-face to identify leads, projects, and opportunities for our sales staff.

ChoiceLocal is an award-winning digital marketing agency that helps franchisors and franchisees in all industries with proven digital marketing solutions including SEO, PPC, Email Marketing, Social Media Marketing, CRM solutions, and more!As a hands-on Digital Marketing Account Manager, my duties included the following:• Planned, developed, and executed digital marketing strategies for local businesses across the United States and Canada. Programs include SEO, Content Marketing, SEM/Paid Search, Social Media, and Website Development Projects and enhancements • Project Manager – Planned, coordinated, and implemented new websites, website updates, and other technical projects for local businesses. Gather requirements, meet with internal stakeholders, and manage timelines for deployment. • Project Manager – Identified website problems in UX, UI, customer experience, sales funnel, or conversions and work with internal stakeholders on solutions. • Shared new digital products and services from ChoiceLocal to partners whose program can benefit. • Managed campaigns, programs, and technical projects in Basecamp Project Management Software along with providing documentation and communication with internal and external teams. • Reporting and monthly meetings with clients to review progress, results, and action plans • Managed Digital Marketing Specialist and delegate tasks • Managed over $300K in yearly revenue across industries including Moving & Storage, eSports, Home Care, and HVAC• Increased agency client leads, organic website traffic, and inbound phone calls by 30% to 60% on average

• Project Manager - Lead Comfort Keepers site-wide content migration for over 200 managed sites by ChoiceLocal• Participated in Agile stand-ups, sprints, and provide feedback on completed tasks or roadblocks to the teams and document updates in Wrike • Planned, developed, and executed digital marketing strategy for over 60 individual Comfort Keepers local businesses.

• Supported a portfolio of over 50 client websites that includes planning SEO strategies, performing local SEO optimization, organic SEO optimization, and webpage design with HTML and CSS• Created and tested new CTAs, content and technical updates to identify new best practices and strategies for digital marketing campaigns.• Routinely checked a collection of local listings for NAP consistency and make phone calls to companies where errors are found

• SEO – White Hat Search Engine Optimization best practices for on- and off-site SEO as well as technical SEO.• Web Design – HTML markup editing, CSS styling, and minor JavaScript or PHP code tweaks in WordPress CMS.• Develop affiliate marketing sites.• Manage basic SEM ads for affiliate marketing site.• Automate social media postings with Facebook and Twitter API tools.• Keyword researching and writing web copy, content, and blog posts on a variety of technical and product-focused industries.