Josh Matthews Email & Phone Number

Columbia, Sc, Us

Columbia, Sc, Us

Columbia, South Carolina, United States

• Manage and update the department's website using the OmniUpdate content management system, including creating new web pages and performing updates.• Create digital marketing materials within the department, including promotional content, visual assets, and multimedia content for web and social media platforms.• Directed a team of creatives to develop and implement the department's marketing strategy, including managing social media channels, creating content, and ensuring brand consistency.• Conduct marketing research on higher education trends and identify photo/video assets to enhance the department's marketing materials.

Columbia, South Carolina, United States

• Interact with consumers in a friendly, approachable manner to introduce and offer free samples of our products, while initiating conversations, answering inquiries, and providing product information to create a memorable consumer experience.• Actively promote brand awareness and product knowledge by articulately communicating key brand messages and unique selling points.

Columbia, South Carolina, United States

• Collaborated with a Graduate Professor to plan and execute an on-campus conference dedicated to Augmented Reality, Virtual Reality, and 360° video for the BEA On-Location Conference (Broadcast Education Association).• Spearheaded the design of the conference brochure, encompassing advertising, program schedule, and university marketing materials.• Generated digital content and crafted physical signage to enhance the event's overall presentation and engagement.• Set up and run a VR Room, which allowed academics, professionals, and students to utilize the innovative technology. Worked as an ambassador for both the school and the BEA organization, while guiding participants through technological issues.

Columbia, South Carolina, United States

• Responsible for meticulously organizing garment layouts for efficient production, ensuring accuracy and alignment in preparation for the printing process, while maintaining a keen eye for detail and design integrity.• Conduct thorough inspections of test prints and early production runs to verify design accuracy, identifying and addressing any potential issues promptly to maintain quality standards, and contribute to seamless order fulfillment for customers through UberPrints. • Additionally, assisted in the preparation of screen printing procedures by performing essential tasks such as cleaning squeegees, flood bars, and screen taping, ensuring optimal workflow within the production environment.

Columbia, South Carolina, United States

• Developed and executed comprehensive social media strategies, including creating a content calendar and conducting in-depth platform-specific research, creating a consistent and impactful brand presence across LinkedIn, Meta platforms, TikTok, and Threads & X.• Extracted company data to conduct in-depth SWOT Analyses that examine the brand's target market and demographic specifics, while offering Ad, SEO, and Social Media strategies going forward.

Columbia, South Carolina, United States

• Upheld the company's commitment to provide consumers with excellent service, including maintaining cleanliness and organization, ensuring food safety and quality, and embodying the core values of Chick-Fil-A's brand.• Implemented strategic and inventive advertising campaigns to drive customer acquisition, including the creation and execution of weekly drive-thru marketing events and captivating social media content.•Designed graphics for the brand's signage and social media, advertising drive-thru and promotional events, while adhering to Chick-Fil-A's branding standards.

• Contributed to a completely student-run, full-service communications agency that provides advertising, public relations, and research insights.• Collaborated with account managers and other creatives to create digital communications campaigns for clients including video, photography, graphic design, and web design.• Worked to meet internal deadlines set by our Creative Director to critique drafts with the creative team and produce high-quality materials for clients.

• Reported on breaking news and rumors for the Brooklyn Nets basketball organization, during both their busy offseason and regular season. • Fulfilled my monthly article quota for the corporation, which totaled about 60-65 stories per month.

Columbia, South Carolina, United States

• Pitched digital media campaign ideas to Colonial Life to showcase the company's inclusive work environment, and created a high volume of post and series templates. • Worked to update excel sheets, tracking recruiting metrics from across the nation while filling job requisitions.

Columbia, South Carolina, United States

• Hosted events, distributed marketing materials, and created social media posts to promote Hulu’s $1.99/month college student deal.• Collaborated with student organizations to increase sign-ups across campus.

• Pitched story ideas before hunting down leads, getting pictures, and creating graphics for national and local stories.

Columbia, South Carolina, United States

• Responsible for the weekly newsletter that goes out to our supporters.• Pitched stories and chased down leads for local articles, while covering the city of Columbia. • Updated the website calendar for any announcements of events in the area.

• Set up and hosted a table for the Post & Courier during Columbia's Soda City. • Represented the brand while promoting the paper's exclusive subscription deal.

Remote

• Got the opportunity to entertain young and adolescent patients by creating games, programs and shows.

• Created graphics to advertise for a slew of podcasts including various football, basketball, baseball, sports gambling, and entertainment shows.

• Reported on breaking entertainment news including movies, music, television shows and video games.

• Analyzed Gamecock athletics to write pieces on the team's performance.• Edited stories from contributors, using my SEO knowledge to improve the site's traffic. • Created a cross-brand promotion with Cola Concerts to help make more students aware of both brands.

• Produced 20 creative articles per month covering the Charlotte Hornets basketball program. • Ran the social media account for a while and had nearly 20% follower engagement.

Bachelor'S Degree, Journalism, 3.7

Master'S Degree, Strategic Communications