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Marketing leader with proven quantifiable success in creating & driving demand through direct and partner channels for SMB velocity and enterprise sales models. Directly led as client or worked as agency partner in generating significant improvements in marketing pipeline contribution, qualified lead volume, and MRR / bookings for organizations such as Symantec, OutboundEngine, Motorola Solutions, BMC Software, RICOH, and more. In a former life, served as agency consultant and sales executive helping F1000 clients grow marketing's contribution to growth & retention, optimize their technology stack, and tell the story of their contribution of the business more effectively. Select Accomplishments► Following 6 straight months of declining lead and marketing-sourced MRR performance prior to arrival, led turnaround that included 7 months of qualified lead growth (4 months highest lead volume in company history) and record MRR contribution from marketing. ► Created and executed nationwide ABM campaign for client resulting in 44% target account meeting response and $1.8M pipeline contribution.► Developed national demand campaign approach for client, increasing marketing pipeline contribution by $10M+.► Created 30% increase in pipeline contribution within first 5 months into new demand generation role.► Company named Dell Security reseller "Marketing Partner of the Year" (prior to Secureworks divestiture)Key Trainings: SiriusDecisions (Go-To-Market Strategy), JBarrows ("Filling the Funnel" Sales Account Planning and Prospecting), Demandbase (Account-Based Marketing), ConversionXLSpecialties: Strategy & Planning, Integrated Marketing Communications, Demand Generation, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Content Marketing, Paid Media, Partner Marketing.Strengthsfinder 2.0 Top 5 Themes: Achiever | Strategic | Relator | Learner | Analytical
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Senior Vice President MarketingMadison Logic May 2022 - PresentNew York, Ny, UsGlobal head of marketing for Madison Logic, a multi-channel ABM activation and measurement platform and industry-leading intent data provider for enterprise marketers -
Vp Of Marketing And Demand GenerationMadison Logic Dec 2020 - May 2022New York, Ny, Us -
Head Of MarketingOutboundengine Jun 2019 - Nov 2020Austin, Texas, UsLed a hungry team of marketers for VC-backed marketing SaaS company that enables real estate, insurance, and mortgage professionals at brands like RE/MAX, Berkshire Hathaway, and more to build and grow their network. Responsible for the direction of the company's marketing team, overseeing demand generation, product marketing, brand, and events. Strong performance on marketing-sourced revenue, demand generation, and customer acquisition cost. Technology: Marketo, Salesforce CRM -
Director Of Demand GenerationCantata Health Sep 2018 - May 2019Lakeway, Texas, UsOversaw and planned all demand generation events to raise awareness of the newly-established company following the acquisition by GPB Capital and drive consideration within in acute and long-term care categories. Led a strong team of marketers across campaigns, digital, events, and business development functions. Our team "owned the number" in marketing, growing marketing-sourced lead volume and pipeline creation versus the prior year. This included building and scaling the demand generation engine and establishing a new corporate identity and website redesign, including logo, brand guidelines, and tone guidelines. Technology: Marketo, Salesforce CRM, Drift -
Director Of Business DevelopmentBulldog Solutions Jan 2017 - Sep 2018Austin, Texas, UsI helped marketing leaders at enterprise organizations:- Drive more pipeline and revenue from marketing activity- Rebuild inconsistent or ineffective campaigns and content- Better leverage data and audience insights to improve performance and the customer experience- Get better performance from marketing technology like Marketo & Eloqua- Creating visibility across systems so cross-functional teams go to marketing as a source of truth for funnel and revenue activitiesBulldog is a modern marketing agency exclusively focused on complex B2B. That means rich experience in leading strategic insights, planning and execution of highly technical and creative marketing programs. From quick-wins to dedicated agency-of-record needs, we become an extension of your team, providing a deep bench of experts at every step of the B2B journey. Headquartered in Austin, TX, Bulldog drives business impact for some of the world’s largest brands by balancing the tech with the creative—B2B marketing performance requires the best of both. -
Marketing ConsultantBulldog Solutions Apr 2016 - Jan 2017Austin, Texas, UsBulldog is a modern marketing agency exclusively focused on complex B2B. That means rich experience in leading strategic insights, planning and execution of highly technical and creative marketing programs. From quick-wins to dedicated agency-of-record needs, we become an extension of your team, providing a deep bench of experts at every step of the B2B journey. Headquartered in Austin, TX, Bulldog drives business impact for some of the world’s largest brands by balancing the tech with the creative—B2B marketing performance requires the best of both. -
Director Of Marketing & Demand GenerationGcs Technologies, Inc. Feb 2015 - Apr 2016Austin, Texas, UsResponsible for the strategy and execution of inbound and outbound demand generation programs for the organization, along with the resulting pipeline creationLead and manage the marketing objectives for GCS Technologies, including all aspects of demand generation, corporate marketing and sales enablement. Led a corporate website redesign and implemented the organization's first marketing automation platform (Hubspot). Company named Dell reseller "Marketing Partner of the Year".The GCS marketing team is ultimately accountable for identifying opportunities within our database and driving new, relevant messages that our current and prospective customers meet their objectives. This includes clearly communicating our value to clients across the United States to drive incremental opportunities for our clients to improve the effectiveness of their technology infrastructure.GCS Technologies is the largest, locally-owned technology advisor and IT services provider in Central Texas. Our teams of Solution Architects and highly-skilled technicians design, install and support technology solutions that make your business run. We keep IT systems secure and employees more productive for companies of all sizes and types.Technology: Hubspot, ConnectWise CRM -
Account Manager, Demand Generation & Sales EnablementBulldog Solutions Aug 2012 - Jan 2015Austin, Texas, UsDemand generation consultant for senior enterprise B2B marketing and sales executives.My role included the development and tactical execution of campaigns focused on generating highly-qualified leads and increased brand awareness. More direct, predictable influence on pipeline and revenue, less random acts of marketing. Bulldog Solutions is a B2B agency that inspires B2B marketers with enterprise software and vivid marketing experiences. We believe in the science of marketing and our mission is to empower clients to take a disciplined, disruptive and data-oriented approach to their marketing campaigns. We call it Marketing in HD. Clients include Motorola Solutions, Zebra Technologies, Avaya, VMware, EMC, Bazaarvoice, Freescale Semiconductor, Oracle, TD Ameritrade, Thompson Reuters, among others.To our clients, this means gaining clarity around how you can directly impact company revenue by focusing on three key areas:- Build more discipline in how you assess and empower your marketing organization for success.- Deliver high-impact messages into the marketplace that activate your buyers.- Better leverage your Data so that you can plan, predict and measure success. -
Account Manager, Channel Partner Marketing & Strategic AccountsBazzirk Mar 2011 - Aug 2012Austin, Tx, UsI am responsible for creating and executing direct marketing and sales enablement programs for B2B enterprise companies such as Logitech for Business, Avaya, Hewlett-Packard, EMC, Extreme Networks, BMC Software, SEEBURGER, UNISYS, RICOH Americas, and EVault, a division of Seagate. • Developed turnkey solutions for high-tech manufacturers and their channel organization, including partner recruitment campaigns and national lead generation programs. • Provided demand generation best practices, campaign analysis, and strategic planning consultation for value added resellers (VARs) and channel marketing organizations to align MDF and Coop funds with partner and manufacturer business objectives. Responsible for implementing demand generation campaigns of the following technologies and solutions: - Unified Communications (including mobile and BYOD) - Data Center - Workload Automation - Data Backup and Recovery - Disaster Recovery - Tablet Peripherals - Infrastructure RefreshBazzirk is a B2B marketing agency that specializes in securing meetings with senior-level decision makers for high-tech sales teams and their channel partners. -
Systems AnalystTexas Education Agency Oct 2010 - Mar 2011Austin, Texas, Us -
Program SpecialistTexas Education Agency Feb 2008 - Oct 2010Austin, Texas, UsLead consultant for 120+ schools districts and charter schools on $345 million dollar grant project. Program rollout implemented three months ahead of schedule.Fiscal review for 200+ school districts, charter schools and universities. Created agency coordination plans to increase production time by over 20%. -
Intern, Negotiation And Grant ManagementTexas Education Agency Jun 2007 - Feb 2008Austin, Texas, UsConducted the programmatic and fiscal review of discretionary grant contracts to determine compliance with state and federal cost principles and legislative policy guidance.Researched the technical requirements of state and federal projects totaling $1.5 million and developed subsequent review criteria for 11 member team.
Josh Thomas Skills
Josh Thomas Education Details
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The University Of Texas At AustinEconomics
Frequently Asked Questions about Josh Thomas
What company does Josh Thomas work for?
Josh Thomas works for Madison Logic
What is Josh Thomas's role at the current company?
Josh Thomas's current role is SVP Marketing @ Madison Logic | B2B Marketing Strategy.
What is Josh Thomas's email address?
Josh Thomas's email address is jt****@****ons.com
What is Josh Thomas's direct phone number?
Josh Thomas's direct phone number is +151277*****
What schools did Josh Thomas attend?
Josh Thomas attended The University Of Texas At Austin.
What skills is Josh Thomas known for?
Josh Thomas has skills like Lead Generation, Demand Generation, B2b Marketing, Multi Channel Marketing, Crm, Direct Marketing, Email Marketing, Online Marketing, Salesforce.com, Product Marketing, Leadership, Marketing Automation.
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