Juan Pablo Costa Souto Email & Phone Number

Argentina

Spain + Ue + Latam

I help DNVB´s, startups & scale-ups to achieve consistent growth by developing and implementing effective go-to-market plans, demand generation strategies, customer journeys, digital product positioning, retention and traction tactics. I deep dive into clients business, problems and opportunities at strategic and tactical levels as a fractional Head of Growth for different organisations within the EU & LATAM. Marketing Growth Strategies + Tactics + Frameworks. Go-to-Market… Show more I help DNVB´s, startups & scale-ups to achieve consistent growth by developing and implementing effective go-to-market plans, demand generation strategies, customer journeys, digital product positioning, retention and traction tactics. I deep dive into clients business, problems and opportunities at strategic and tactical levels as a fractional Head of Growth for different organisations within the EU & LATAM. Marketing Growth Strategies + Tactics + Frameworks. Go-to-Market plans. Market research for trends, needs, opportunities, preferences & differentiating factors. Customer Journeys & Funnel optimization. B2B lead generation campaigns on organic and paid (PPC, Paid Social, Affiliate) acquisition channels.. B2C demand generation strategies and initiatives.. CRM segmentation and workflows creation at different stages of the conversion funnel.. SEO + Content Strategy optimization for qualified organic traffic.. Paid Media & Digital Channels strategy. Team coordination. In-Company Growth Bootcamps & Labs# Some clients include: Luxury Air Charter Company (EU), 5 star luxury hotel (ES), Nordic Premium Food Company (NO), SAP & Partners (ES + LATAM), Cloud Costing SaaS Startup (in Series B round), Jewelry Retailer (UK), Solarmet Energy, Powermeter Energy, Pets Company Retailer (LATAM), E-Com Marketplace & Retailer (LATAM), Vox Market Research, Zas Talents Influencer Company (LATAM) *NDAs apply* Show less

Rosario, Santa Fe, Argentina

Based in Rosario, AGRONENTIAL is the first agribusiness growth agency in Latin America. We specialize in comprehensive growth strategies, tactics and plans designed to optimise, expand and scale businesses. We have a deeply collaborative approach, often partnering with other companies and research institutions to drive innovation and achieve specific objectives on special projects. Through these strategic alliances, we are able to offer tailored solutions that address the unique needs of our… Show more Based in Rosario, AGRONENTIAL is the first agribusiness growth agency in Latin America. We specialize in comprehensive growth strategies, tactics and plans designed to optimise, expand and scale businesses. We have a deeply collaborative approach, often partnering with other companies and research institutions to drive innovation and achieve specific objectives on special projects. Through these strategic alliances, we are able to offer tailored solutions that address the unique needs of our clients and ensure success in the dynamic agribusiness landscape. Show less

Responsible for managing and operating marketing and brand activities in the territory at strategic, operational and tactical levels, reporting directly to Market Head + Latam Marketing Manager including: developing and driving retail omnichannel strategies, store activations, social selling and ecom, Pr & Coms and media plans. Strong influence in the market penetration and growth of key brand indicators with focus on key metrics and clear accountability for every activity. Also responsible for… Show more Responsible for managing and operating marketing and brand activities in the territory at strategic, operational and tactical levels, reporting directly to Market Head + Latam Marketing Manager including: developing and driving retail omnichannel strategies, store activations, social selling and ecom, Pr & Coms and media plans. Strong influence in the market penetration and growth of key brand indicators with focus on key metrics and clear accountability for every activity. Also responsible for adapting and fine-tuning global & regional plans to local market. • Avg per year: +52 trade marketing activations, 101 traffic actions in 9 stores, 27 influencer campaigns (with +100 actions totally) including a range of 70 micro & nano influencers and 30 influencers. 11 Pr seedings. +166% digital KPIs growth with 583 yearly Social Media actions and 33 paid campaigns.• During COVID-19: developed + tested + launched a social selling platform in 40 days including channels & sales strategy, packaging, pick up & last mile, which supported sales during store closures from march Q1 to mid Q4 2020. AR was the first LATAM market implementing this social selling strategy which was scaled-up to top regional markets.• Successful strategic alliances with local key players for co-marketing programs and actions including: Dior, Disney, Tini Stoessel, Sebatian Yatra, Shakira. • Full details, insights & other highlights upon request. NDA apply. Show less

Spain & Latam

Marketing services for agencies, brands & startups at strategic and tactical levels. I focus on helping companies develop consistent growth by generating better go-to-market strategies, PMF, acquisition, retention and demand generation campaigns. # Services include: performance marketing plans, CRM & customer journey optimisation, cohort analysis and buyer personas, lead generation and acquisition cycles, retention tactics, A/B testings, and the handling of all digital sales &… Show more Marketing services for agencies, brands & startups at strategic and tactical levels. I focus on helping companies develop consistent growth by generating better go-to-market strategies, PMF, acquisition, retention and demand generation campaigns. # Services include: performance marketing plans, CRM & customer journey optimisation, cohort analysis and buyer personas, lead generation and acquisition cycles, retention tactics, A/B testings, and the handling of all digital sales & advertising channels with a data and analytics-led approach to optimise performance.# Some clients & projects: BID Bank, Efergia Renewable Energy, Estremar SeaFood, Honda Motors, McKinsey & Company, Parex Group, Lavenue - Zaha Hadid Architects, etc. Show less

Buenos Aires

Responsible for the business unit strategy P&L + revenue, creativity, team coordination & operation. +250 audited projects in 9 years for both multinational brands, scaleups and startups related to product + brand + channel actions, retail & sales campaigns, product launches, research & market analysis, activations, rebrandings, cobrandings, etc.Initially started as Senior Accounts Director, developed as Brand Experience Manager and finally to Marketing Director, position I held… Show more Responsible for the business unit strategy P&L + revenue, creativity, team coordination & operation. +250 audited projects in 9 years for both multinational brands, scaleups and startups related to product + brand + channel actions, retail & sales campaigns, product launches, research & market analysis, activations, rebrandings, cobrandings, etc.Initially started as Senior Accounts Director, developed as Brand Experience Manager and finally to Marketing Director, position I held until late 2015.Highlights:• L ́ORÉAL (2006-2008 & 2013-2015) including: LORÉAL Paris, Maybelline, Elvive, RedKen, Polo Ralph Lauren + YSL + Armani Fragances, skin care La Roche Posay + Vichy + Biotherm + Revitalift.• NATURA & Co (2007–2012): Brazilian global personal care cosmetics group. During 6 years we developed +80 product, brand channel strategies & activations including various “Fashion Weeks”, ATL & BTL campaigns, Sales Conventions & iconic product launches such as Chronos+, Amor América, Ekos & Humor.• HSBC Bank (2011-2013): brand repositioning and activations for the “HSBC premier” segment including brand positioning strategy tied to Polo tournaments as “The Polo Banking Partner”. Responsible for the campaign & tactics that changed the bank ́s brand perception.• JAEGER LE COULTRE (2010) Reverso Watch global launch strategy brief was “We need you to do something so different that our clients – used to superyachts and private jets - won ́t be able to do by themselves”...• PHILIPS (2006/2009) brand activations, ATL & BTL campaigns including Women ́s Truck against Cancer; Black Crystal LCD Launch, retailer strategies & activations; Philips & Mariano Toledo Fashion Week cobranding; Simplicity Event retailer + channel & brand positioning actions; “Lighting Experience” portfolio product launch campaign.Full portfolio disclosure upon request NDA might apply Show less

Director del area MICE (Meetings, Incentives, Congresses and Events) como responsable de la atención de las clientes internacionales. Este proceso implicó la reorganización completa de los procesos de marketing, ventas y operaciones. Además fuí responsable de la coordinación de las campañas comerciales de venta en el exterior, y de la presencia de la compañía en las ferias IMEX (Frankfurt), EIBTM (Barcelona), FITUR (Madrid), ABAV (Sao Paulo) durante 5 años. Dentro de los hitos… Show more Director del area MICE (Meetings, Incentives, Congresses and Events) como responsable de la atención de las clientes internacionales. Este proceso implicó la reorganización completa de los procesos de marketing, ventas y operaciones. Además fuí responsable de la coordinación de las campañas comerciales de venta en el exterior, y de la presencia de la compañía en las ferias IMEX (Frankfurt), EIBTM (Barcelona), FITUR (Madrid), ABAV (Sao Paulo) durante 5 años. Dentro de los hitos destacables están: . Internacionalización de la operación local. Reapertura de la unidad de Incentivos para grandes cuentas corporativas. Acuerdos regionales para el Mundial 2002 Korea & Japón. Campañas comerciales Alemania, Brasil y México 2004. Campañas comerciales Italia y España 2005. Licitaciones en China para congresos médicos Show less

Course Specialization

Open Course

Postgrado En Comunicaciones Integradas De Marketing

Postgrado En Comunicación Institucional

Bth Administration

Data Science Postgraduate Studies