Heartland Perspectives Media aims to empower small, local businesses with compelling storytelling through innovative drone videography and photography, elevating their brand presence in the digital landscape. As a thirty-year veteran film and theatre teacher turned FAA Licensed drone pilot, I specialize in bringing fresh perspectives to businesses through storytelling visuals. From cinematic interviews to architectural photography, I leverage my vast experience in video production and editing to craft narratives that resonate. By staying current with industry trends and being an active member of aviation communities, I ensure that every project not only meets but exceeds expectations. Your business becomes the star, showcased through stunning and dynamic drone footage that captivates audiences. Contact Jim Peterson at jpeterson.video@gmail.com or visit our webiste at http://www.hpmedia.in

o Wrote daily huddle guides based on Stephen Covey’s, 7 Habits of Highly Effective People, to help facilitate production team meetings, resulting in more effective and efficient team communication.o Conceived, storyboarded, filmed and edited multiple instructional and motivational videos for internal clients across multiple markets.o Developed multiple course modules with Articulate Storyline to facilitate sales training and numerous soft skills, averaging 4.5/5 stars in post-course surveys. Provided voice-over narration for these modules and several others.o Created custom graphics and interactions to increase learner engagement by 20%.

o o Generated bi-monthly podcast, The Jewelry Coach, to connect the store’s owner to her fan and customer base. Increased store traffic by 12% and grew listenership by 200% in 18 months.o Collaborated to create engaging script outlines, monthly topics and guest requests to record interviews with stakeholders using Zoom H4N recorder working around schedule conflicts and interruptions. o Edited audio files using Adobe Audition incorporating best practices of audio engineering including incidental music and episodic format. o Published podcasts using Anchor.fm with distribution through Google, Apple iTunes, Spotify, etc. with logo designed in Adobe Photoshop in order to reach widest audience. Episodes delivered bi-monthly to maintain interest and engagement.

o o Created an online onboarding process that updated user-centric training curriculum creating a consistency of service and improved customer-serving experiences that met quality standards. o Analyzed employees’ training needs and performance gaps as well as existing training materials to design and pitch scalable enablement interventions that improved employee productivity by 100% while balancing resource constraints. o Improved skill base in design software such as Articulate Storyline 360, and engaged extensive skills with editing software Final Cut Pro and Adobe Premiere Pro to design eLearning training programs while building trust and credibility with subject matter experts to influence scope of learning programs and gain buy-in on design approach.o Designed and developed multiple self-directed eLearning modules, all support aids, templates, and tutorials and chose appropriate instructional strategies and content modalities to accomplish specific performance objectives using adult learning theories including Kirkpatrick’s Levels of Evaluations.

o Improved the graphic design of corporate leadership training curriculum for the Samsung Company offering a consistency of leadership styles to improve performance gaps. o Analyzed performance gaps as well as existing training materials to graphically design deliverables in a consistent, unified visual style. o Utilized established skill base in design software such as InDesign, PowerPoint, Photoshop, and Adobe Acrobat to graphically design eLearning training programs while building trust and credibility with subject matter experts to choose appropriate instructional strategies and content modalities to accomplish leadership training.o Vastly enhanced the design and develop revisions of the graphic design using best practices of design concepts to create simple, clear and elegant eLearning experiences.

o Spearheaded the engaging and popular instructional programs of International Baccalaureate (IB) Theatre and Film from a pilot program. Created 8 scaffolded instructional programs incorporating state and international standards using backward design including project scoping documents to drive instructional design plans using Bloom’s Taxonomy.o Produced and directed multiple theatrical and video customer-facing products annually reaching over 2,800 customers within the production cycle reaching 150-1,500 per production with a $5,000 budget averaging a gross revenue of $15,000. o Created and maintained an online resource including course material, assessments and grading feedback using Canvas, the Learning Managements System, for 18 sections of three courses with a student load of over 150 students each semester for 7 years and iterations. Incorporated video instructions as well as assessments. o Recruited talent and evaluated the effectiveness of learning programs by generated assessments which led to 25% of learners moving on to internationally recognized instructional programs including Yale, Julliard, and Carnegie Mellon and have appeared in feature film, television and Broadway plays winning both Tony and Emmy awards.

o Planned, developed, and presented engaging multimedia instructional programs and project scoping documents to drive Instructional Development (ID) project plans. o Created and applied upfront needs analysis of learners to drive instruction in a weekly lecture to 100+ learners, small group instruction (25-40) and online learning (180+) using Canvas as a Learning Management System (LMS).o Imagined and built reality-based scenarios, client rapport, and influenced decision-making processes in learner achievement earning an 85% pass rate.o Excelled in learner surveys demonstrating an average instructor rating of a 4.2 out of 5.0 consistently.

Taught English 9 Honors, English 9, English 12 Honors, English 12, Theatre Arts and Technical Theatre. Produced and directed three productions each year. Began competing with HPHS students in the Drama Teachers Association of Southern California's Fall Festivals and Shakespeare Festivals.