I’m a Creative Director who loves building brands. I thrive in strategy, concept development & final execution.I have worked for global networks and boutique agencies. Most notably, I founded and managed the creative agency Studio Woo for 10+ years before McCann Worldgroup acquired it. I now consult with brands to solve marketing challenges with an integrated approach.I have worked across various lifestyle brands in New York & Sydney, including fashion, beverage, fragrance, consumer electronics, and property development. I am a collaborative leader with years of experience recruiting, developing, and mentoring teams. I lead by example and can roll up my sleeves to get on the tools. I’m decisive and objective with my choices and work well in environments with multiple projects.I help businesses transform their goals into actions with creative solutions. My approach is strategic and integrated, always empathising with the customer’s needs. I firmly believe that an idea is only as good as its execution.