Andrew Kwon Email & Phone Number

- Owned and managed the full-stack marketing execution for NEAR Protocol focusing on both always-on campaigns and key launches. Recent highlights include:+ Developing the GTM plan, managing the paid media strategy and overseeing the creative development for NEARCON, the annual flagship event. My efforts contributed to a 43% Year over Year improvement in cost per event registration with an increase of 1,000 to 4,000 attendees.+ Launching NEAR’s first 360 integrated campaign, STEP INTO THE OPEN WEB, which garnered over 1B impressions and helped contribute to millions of new accounts.+ Developing a marketing program with the BD team focusing on partnership announcements. This resulted in a QoQ 23% lift in SOV through paid media, earned media and content planning. - Independently managed paid media, overseeing an eight-figure annual budget on digital (Twitter, Reddit, Google), traditional (OOH, TVC) and direct sponsorships (Brave, Coindesk, Stack Overflow). - Fostered cross-team collaboration, steering initiatives ranging from the Developer onboarding program to putting together product marketing plans for major launches and announcements.

- Managed paid media strategy and creative production on numerous campaigns and launches. Highlights include:+ Created and managed Tezos’ first paid media program which contributed to a 21% lift in brand sentiment, 300K+ new accounts and 1B+ impressions.+ Contributed to the strategy and logistical execution of several launches including partnerships with the NY Mets, Red Bull and Mclaren F1 racing, the development of the Tezos global rebranding, and the ‘WHAT’S AN NFT?’ commercial .- Led marketing projects that required cross-team collaboration within the organization and outside vendors. Responsibilities included identifying goals, coordinating resources, creating GTM plans and ensuring logistics and budgets are kept within expectations.

Greater New York City Area

- Purchased and renovated an outdated car wash and changed the business model to focus on customer retention, satisfaction, and recurring revenue; established a customer-centric culture of client and brand loyalty by shifting the business into a subscription-based model.- Surpassed member acquisition goal by 335%, and more than doubled projected annual revenues all within the first year.- Created a new brand and handled all marketing aspects and brand development including producing new marketing material and managing digital marketing campaigns.- Completed administrative tasks such as employee training, securing financing and managing capital, and supervising renovation scope, schedule and completion.

- Led multiple internal teams (Operations, Product, Marketing) to uncover client goals and identify solutions, and as a result helped develop strategic go-to-market plans to help drive brand awareness, consumer retention and new purchase acquisitions.

New York, Ny

Client: BMW North America- Developed and managed cross-channel marketing campaigns leveraging print, digital media, direct mail/CRM and affiliate channels to increase BMW Ultimate Benefits program awareness.

New York, Ny

Client: Liberty Mutual Insurance- Managed creative, strategy and planning teams for social CRM programs including LMI’s affinity partnerships and direct-response ad campaigns, both of which exceeded Q4 2014 customer acquisition goals by 30%.

Client: Samsung Mobile USA- Collaborated with clients, strategic and creative teams to develop digital marketing campaigns amplifying product launches (Galaxy S III, S 4, Note II, Note 3) and event activations like SXSW.

Client: Pepsico, PureLeaf, Lipton Iced Tea - Oversaw execution of the digital campaigns for Pure Leaf, Lipton Iced Tea, Brisk and PepsiCo’s integrated marketing plans including 4 rich media ad campaigns for Spotify, New York Times, Pandora and YouTube; 10+ paid media campaigns on Twitter, Facebook, and Google AdWords. - Led daily communication with partner agencies and clients to ensure projects were aligned with campaign objectives, delivery dates, budgets, client feedback, and legal procedures