Andrew Kwon Email & Phone Number

- Owned and managed the full-stack marketing execution for NEAR Protocol focusing on both always-on campaigns and key launches. Recent highlights include:+ Developing the GTM plan, managing the paid media strategy and overseeing the creative development for NEARCON, the annual flagship event. My efforts contributed to a 43% Year over Year improvement in.

- Managed paid media strategy and creative production on numerous campaigns and launches. Highlights include:+ Created and managed Tezos’ first paid media program which contributed to a 21% lift in brand sentiment, 300K+ new accounts and 1B+ impressions.+ Contributed to the strategy and logistical execution of several launches including partnerships with.

Greater New York City Area

- Purchased and renovated an outdated car wash and changed the business model to focus on customer retention, satisfaction, and recurring revenue; established a customer-centric culture of client and brand loyalty by shifting the business into a subscription-based model.- Surpassed member acquisition goal by 335%, and more than doubled projected annual.

- Led multiple internal teams (Operations, Product, Marketing) to uncover client goals and identify solutions, and as a result helped develop strategic go-to-market plans to help drive brand awareness, consumer retention and new purchase acquisitions.

New York, NY

Client: BMW North America- Developed and managed cross-channel marketing campaigns leveraging print, digital media, direct mail/CRM and affiliate channels to increase BMW Ultimate Benefits program awareness.

New York, NY

Client: Liberty Mutual Insurance- Managed creative, strategy and planning teams for social CRM programs including LMI’s affinity partnerships and direct-response ad campaigns, both of which exceeded Q4 2014 customer acquisition goals by 30%.

Client: Samsung Mobile USA- Collaborated with clients, strategic and creative teams to develop digital marketing campaigns amplifying product launches (Galaxy S III, S 4, Note II, Note 3) and event activations like SXSW.

Client: Pepsico, PureLeaf, Lipton Iced Tea - Oversaw execution of the digital campaigns for Pure Leaf, Lipton Iced Tea, Brisk and PepsiCo’s integrated marketing plans including 4 rich media ad campaigns for Spotify, New York Times, Pandora and YouTube; 10+ paid media campaigns on Twitter, Facebook, and Google AdWords. - Led daily communication with partner.