➢ Overseeing creative and editorial direction, as well as top-level strategy, which has resulted in a national expansion (by partnering with The Globe & Mail), increased circulation, digital and social growth, and an expanded network of high-value relationships for the magazine. ➢ Focusing on Canada's most affluent and powerful market segment, I have geared our content strategy to cross-pollinate Canada's thriving business, tech, and cultural communities for a more engaging platform for our readers. ➢ By way of the publication and various marketing activations, I have also been able to bridge key tastemakers (athletes, entrepreneurs, artists, etc.) and leaders from different communities to create collaborative revenue- and relationship-driven opportunities. ➢ Managing diverse team of writers, designers, photographers, stylists and other key members of our team to deliver a beautiful product that resonates with both readers and advertisers. ➢ Securing various experts, talents and organizations to be magazine ambassadors via cover features, feature stories and more. Past individuals include: Robert De Niro, Gary Vaynerchuk, Meghan Markle, Shahid Khan, Kevin O'Leary, members of the Toronto Raptors, and more. ➢ Assisting in executing advertising strategy to build readership and create new opportunities. Advertisers that have been directly brought in include: Vacheron Constantin, Panerai, Prada, BMW, Samsung, Hugo Boss, Hennessy, Louis XIII, and more. ➢ Building new business relationships and cultivating existing partnerships to grow company. Contact: lchung@rathgroupinc.com

Freelance Writing➢ Creating content via MRLANCECHUNG.com and various media outlets to educate readers in fashion and business subject matters. Branding➢ Working with various brands in luxury lifestyle market to enhance awareness and drive engagement. Previous collaborations have included: Danier Leather, EXPRESS, and more. ➢ Help facilitate foreign brands into Canadian marketplace via industry contacts and media placement.Contact: mrlancechung@gmail.com

Online Editor➢ Created captivating editorial content to retain and build target readership.➢ Built extensive list of contacts by forging strong working relationships with prominent industry leaders.➢ Managed team of writers and interns to create timely content across a range of lifestyle categories.➢ Coordinated with advertising department to monetize editorial and social media content.➢ Increased digital readership via daily newsletter and social media channels. ➢ Represented publication at various industry functions and press trips to build brand awareness in foreign markets.Social Marketing Manager ➢ Led social media initiative to increase brand visibility, leverage online traffic and engage target audience.➢ Spearheaded award-winning national campaign with The Hudson’s Bay Company to optimize reader engagement and build following. Other social media campaigns include partnering with additional premium brands like Armani and American Express.➢ Increased brand-loyal audience via daily interaction with audience and industry members. ➢ Implemented strategy using social channels to direct traffic back to website.