Johnathan L. Email & Phone Number

In my current role at PayFiniti, I am responsible for developing and implementing the product development strategy in alignment with the company's overall business goals. Through strategic efforts, I have been able to grow the product from zero to over 2,500 active users and successfully processed over $18,000,000 in transactions in less than six months. I lead the product development team with clear direction to ensure alignment with strategic objectives. Collaborating with cross-functional teams, including marketing, sales, operations, finance, engineering, and design, I ensure cohesive product development and communicate progress, challenges, and successes to senior management and stakeholders.I conduct market research and competitor analysis to identify gaps, opportunities, and trends, gathering feedback from customers, stakeholders, and internal teams to iterate and improve the product. I develop protocols and systems to support in-house customer service, supervising the recruitment and management of candidates for the Manager of Customer Service role. Managing relationships with external partners, suppliers, and vendors, I evaluate potential partners based on capabilities, reliability, and alignment with PayFiniti's goals and values, and lead the integration of new vendors and partners into PayFiniti's ecosystem.I develop and manage the product development budget, monitor expenses, and ensure the cost-effective use of resources. Recruiting, hiring, and developing a high-performing product development team, I provide mentorship and professional growth opportunities for team members. I identify potential risks in the product development process, develop mitigation strategies, and ensure compliance with relevant regulations and industry standards. Implementing processes and methodologies for continuous improvement in product development, I stay abreast of industry trends and incorporate best practices into the development process.

During my tenure at Payfiniti, I gained a comprehensive understanding of the program scope and development landscape, fostering effective communication and collaboration among team members to enhance knowledge exchange. By conducting preliminary assessments, I identified challenges and opportunities in the product development process. Collaborating closely with the Director of Financial Technologies, I refined future development strategies and identified key milestones and timelines to align with company goals.I led the entire development and launch for the World Series of Poker, adapting to the dynamic startup environment and managing evolving roles and responsibilities. I supported the team in achieving critical development milestones, fine-tuning strategies to overcome challenges and capitalize on opportunities. My collaboration with cross-functional teams (engineering, design, marketing, and sales) ensured the prioritization and execution of the product roadmap. I successfully added multiple deposit and withdrawal methods, completely redesigned the entire app's user experience, and launched web, iOS, and Android apps.I defined the product vision and strategy, aligning it with the company's overall goals and market opportunities. Conducting market research and competitor analysis, I identified gaps, opportunities, and trends. I established clear metrics and KPIs to measure product success, gathered feedback from customers, stakeholders, and internal teams, and managed the product lifecycle from conception to launch and beyond. By evaluating potential vendors and partners, I ensured alignment with company goals and values, leading the integration of new partners into the company's ecosystem. Regularly communicating with executives and stakeholders, I provided updates on product performance and alignment with company objectives, ensuring continuous improvement and innovation.

Alpine, Ut, Us

•Created the overall marketing plan for the company. This includes all aspects of marketing such as digital advertising, SEO, influencer management and other methodologies to provide low cost customer conversions.• Managed the execution of each aspect of the company marketing plan, including the projects that my team and I were responsible for executing.• Established key performance indicators and weekly check-ins for each member of the marketing team. • Managed and Reported team KPIs to the Company CEO and Stakeholders on a weekly basis.•Managed and optimized AZOVA’s CRM. This included working with sales leaders to optimize sales funnel and conversions, reporting and sales operations.

Coral Gables, Florida, Us

Product Ownership:-Led two engineering teams with 25 members, defining technical healthcare product strategies and roadmaps.-Conducted market research, gathered insights, and delivered executive-level presentations for successful product development and launches.Innovative Product Developments:-Developed a 50-state medical chart note review system within the EHR, achieving compliance with HL7 and 21 CFR standards.-Spearheaded a user consent management system for clinical trials, achieving $125K cost savings in the first three days.

Coral Gables, Florida, Us

Operational Excellence:-Managed daily technical operations, guiding the company to become one of the nation’s largest COVID-19 test providers.Team Leadership and Training:-Created and trained a 10-member technical team, providing optimal skills to resolve escalated issues.-Trained and supported 600+ healthcare providers with technical requirements.

End-to-End Campaign Management:-Collaborated with clients to bridge the gap between fundraising, marketing, product launch, and distribution.-Controlled the end-to-end lifecycle of crowdfunding campaigns for numerous business ventures.Strategic Partnerships:-Forged strategic partnerships and vetted potential investors for thousands of start-ups.

New York, Ny, Us

-Strategized, developed, and managed the company CRM, social, display, Adwords, PR, and influencer marketing campaigns.- Drafted wireframes and worked collaboratively with designers, copywriters, and video/content developers to execute vision for new site experience and marketing content.- Defined and implemented conversion-focused listing optimization strategies to drive sales and brand growth- Worked closely with the Executive management team and cross-functional stakeholders on new product launches and checkpoint briefs to help manage timelines and meet business objectives.

South Ogden, Utah, Us

As the first employees I was tasked with whatever was thrown at me during this launch phase. This included sales, PR outreach, campaign onboarding, cross collaboration with other campaigns owners for cost free organic reach, and building the brand strategy around these products and stories. We achieved a key milestone of a million dollar project in 45 days( trunkster ) after that it was off to the races with the structure we laid out and scaled rapidly! Funded Today continues to dominate the space and have mastered the art of crowdfunding! It was truly the key turning point in my life and laid the ground work for what my career would later become. During my time I was able to experience and manage all aspects of the company. working with each business I would evaluate the areas of improvements then quickly implement. This allowed me to develop a very business strategic mindset. Some of the accomplishments during my time: -helped companies raise 40+ million for Startup products/Inventions by implementing effective marketing strategies while saving company costs. -Established lasting relationships inside the community through clients and connections that continue to grow.-I was able to help more than 200 companies reach their funding goals as a Crowdfunding project and completely fulfill their orders.-I became an early industry expert at the beginning stages of product crowdfunding. - worked closely with the ads and marketing teams to create strategies for product launch. This helped me gain experience with Digital marketing and user experience by launching multiple campaigns with target audiences ranging drastically.