Mark Leach Email & Phone Number

Remote, Gb

London, London, Gb

Led the sale of User Conversion - a multi million revenue CRO agency - into Brainlabs.Managed the integration of 35 employees, 25 clients, and our entire workflow into Brainlabs core services.Responsible for Global CRO product, clients, and opportunity to sell additional services into integrated CRO clients achieving 30% growth YOY.Acquired new enterprise clients, including Specsavers and Screwfix many of which have gone on to purchase several additional services from Brainlabs.

Manchester, Gb

User Conversion was a digital agency of 30 specialists, who would craft and deliver bespoke conversion strategies to some of the leading brands in retail eCommerce.Joining the business 3 years into its life, I was tasked with taking over full business responsibility by the founder and preparing the business for sale.In 3 years I turned around commercial performance to ensure we were a highly profitable business in growth, with an enviable client list who highly valued our work. Key achievements:Maturing our proposition by focussing on consultative strategic work, landing leading brands such as Boots, BrewDog, and Frasers Group​Securing £250,000 growth capital from Northern Powerhouse Investment Fund to invest in high value senior talentAchieving a 100% client retention rate during 2019 and 2020 YTD​Launching and implementing a new 3-year strategy aimed at elevating our client relationships to the exec level - inclusive of new brand design, values, financial targets and organisational structure​Launching a groundbreaking flexible working and wellbeing programme, achieving incredible satisfaction and productivity results​A successful move into new custom-designed premises, including user testing facilities

Manchester, Gb

• Creation of pre and post launch product roadmap for our award-winning 4.7 star iOS App, which has increased conversion and customer lifetime value by over 30%• Reducing overall page load times by 30%, increasing mobile conversion and improving customer experience whilst maintaining high quality image and other media assets• Implementing an entirely new award-winning checkout, adding millions in revenue andachieving industry leading checkout conversion rates• Leading a programme of conversion rate optimisation and personalisation, classed byOptimizely as one of their most advanced users in the world. We have a sophisticated programme of site surveys, an in-house UX lab and session replay software to monitor and design for changes in user behaviour and putting the customer central in our approach• Driving the adoption of lean product values within the business – responsible for the product vision and backlog of 5 product teams• Owner of the overall strategic direction for Missguided – board level responsibility for the product roadmap, and ensuring all teams around the business adopt lean principles• Leading a team of in-house subject matter experts including UX designers, conversion specialists and product owners

Manchester, Gb

Blackburn, Lancashire, Gb

Heading up a team driving global growth through grahambrown.com and our retail partners.I am responsible for creation and implementation of eCommerce strategy to ensure we meet our objectives.Main achievements to date include:Managing a team of 6 driving commercial performance, and seeking out growth hacking opportunities.Building a network of 3PL's, search experts and local marketeers, coordinating their actions to drive growth and ROI.Implementing a new international eCommerce platform and payments provider in 9 languages.Developing a clear technology roadmap to improve user experience and increase conversion.Managing new operational procedures to improve service and drive efficiencies.Syndicating content, and creating joint business plans with our selected retail partners.Profits are close to double year on year, with significant growth in visitor numbers, conversion rates and average order values.2014 Retail Week Technology Awards - Finalist in the category 'Best Mobile Site'2014 Online Retail Awards - Finalist in 2 categories 'Launch site of the Year', 'Best in Home & Garden'

Blackburn, Lancashire, Gb

With a team of Brand Managers we deliver a global wallpaper product plan and are responsible for delivering the complete marketing mix across our brands to ensure successful growth.We develop and present industry leading brand and category management plans to all of our B2B partners, and take full responsibility for KPI's against stock management, ROI, and NPD.As well as leading business wide subjects on behalf of the team I am personally responsible for market leading brands and our global trade/professional offer.I manage and deliver the global Exhibition plan, where we exhibit in London, Frankfurt, Beijing, Moscow and New York.For the last 18 months I have led a project called LIFE, aiming to tackle business wide product life cycle issues relating to stock holding, forecasting, planning and SKU proliferation. This is a highly analytical role, in which I deliver project updates to the board of directors every month tracking progress against KPI's. Since starting LIFE; the project has delivered significant results.My leadership of critical objectives, and the analytical and creative elements of my role work in tandem to deliver profit and equity. I have presented at many of our business wide conferences and written reports on topics as varied as leadership, category management and brand strategy, and innovation.

Blackburn, Lancashire, Gb

Faced with significant challenges from global competitors I successfully improved the category performance of my DIY and trade Wallpaper Brands. I was intimately involved in developing a new category in North America with Lowe's, and continued to drive a fast track agenda of innovation.I quickly identified an opportunity for a more durable wallpaper, and launched a collection called 5xtougher, which uses an innovative new texture. Within 3 months of machine trials 5xtougher was on sale in the biggest UK DIY chain, in all stores. This innovative development still delivers twice the cash margin of regular product and sells the same volume per SKU.I was part of a team of 3 which personally developed and presented a pitch to Lowe's USA, a DIY chain with 1,700 stores. After 3 months of development we managed to gain 100% category ownership. The team are now partnering the Lowe's merchandising team on brand new store formats.Outside of my core responsibilities I have quickly reacted to opportunities. Successfully delivering a directional collection of wallpapers, and personally pitching a new brand and category to the number 1 DIY retailer in Australia.My ability to conceptualise and create impactful ideas and presentations for our customers has ensured a continuous flow of range activity in the UK, where we have managed to defend our significant market share.

Starting as a placement student I quickly progressed to the role of Product Manager, working on the B&Q account I assumed responsibility for a number of large scale projects, including B&Q's own Colours Brand.During a turbulent time of rationalisation and the loss of a manufacturing site I was part of a 3 man team challenged with finding new sources of manufacture for our entire product offer. I travelled around Europe forging new relationships with our previous competitors, and managing the critical timings to get the business back on track.Working with the account manager for B&Q we managed the crisis, delivered on our promises and maintained a positive relationship with the buying team.During my final year I was responsible for delivering a new Brand Identity project for Anaglypta. With a spend totalling £250,000 on a targeted relaunch campaign including NPD, advertising, exhibitions and e-commerce. We gained profitable market growth in leading DIY retailers, and managed to reset the brand perception within the decorative press and opinion formers.

Ba, Marketing Management

A Levels, Economics, Accounting, Psychology, Sociology