Management of National and International Automotive Aftermarket Parts and Services (Workshop Network) Trade Shows. The specific related tasks are:- Planning, coordination and realization of Fair’s booth;- Managing the relationships with suppliers and fair’s institution;- Integration and sharing with HQ Marketing Communication Department of brand image standards;- Budget management. Management of Motorsports Events.The specific related tasks are:- Coordination… Show more Management of National and International Automotive Aftermarket Parts and Services (Workshop Network) Trade Shows. The specific related tasks are:- Planning, coordination and realization of Fair’s booth;- Managing the relationships with suppliers and fair’s institution;- Integration and sharing with HQ Marketing Communication Department of brand image standards;- Budget management. Management of Motorsports Events.The specific related tasks are:- Coordination of the events into Motorsports field starting from communication “Before The Events” until communication “After The Events” to maximize media impact;- Management of the “on site” activities before and during the event, respecting the brand image standards;- Budget management. Customer Incentive’s activities collaborating with Sales Department. Planning and development of related activities to support sales and promotional activities.Social media Communication. The specific related tasks are:- Planning and implementation of social media strategy using the most common social media tools;- Managing the relationships with Social Media Agency;- Management of ADV budget related to social media activities of Magneti Marelli Marketing Communication HQ. Show less

Handling placement and spread of Polaris brands in the Italian market. In particular I’m taking care of reinforcing the brand image, expanding the target range, planning 360° strategies with events, mid and long- term advertising campaigns, sponsoring but, moreover, adding value and profit margin with winning pricing strategies to reach the company goals.The long-term projects on which I am mostly focusing now are the launch of Indian Motorcycle in Italy, an historical American… Show more Handling placement and spread of Polaris brands in the Italian market. In particular I’m taking care of reinforcing the brand image, expanding the target range, planning 360° strategies with events, mid and long- term advertising campaigns, sponsoring but, moreover, adding value and profit margin with winning pricing strategies to reach the company goals.The long-term projects on which I am mostly focusing now are the launch of Indian Motorcycle in Italy, an historical American motorcycle Trademark acquired by Polaris Industries in 2011, the re-launch of Victory Motorcycles and, since November, the launch of Polaris Slingshot, a three-wheels vehicle which is having a huge success in USA.All of this while I'm also planning, organizing and following the company participations to events and demo rides into the most important motor shows around Italy such as EICMA Expo, the biggest exposition dedicated to Motorcycles, Verona Motorbike Expo, Roma Motodays, Lignano Biker Fest and many others. Show less

Twelve months internship in Honda RedMoto, Italian offroad distributor for Honda CRFmodels and European distributor for street legal Honda CRF models. I’ve worked asMarketing Jr. Manager helping to develop RedMoto image, sales network, client-company relationship and advertising.