Providing SME's with primary marketing needs tailored to the small business:Branding Marketing strategyContent/contact planningWeb design

LEGO Club is a strategic marketing channel and CRM programme with 4.8 million members aged 4-12 years in 23 countries- Global responsible for the member experience, product owner of the LEGO Club channel (3 magazine titles, email, web - in 10 languages)- Introduced contact and content strategy to support global campaign planning- Re-engineered creative briefing to drive business need and create greater impact- Drove easy access insights programme, making LEGO Club an insights… Show more LEGO Club is a strategic marketing channel and CRM programme with 4.8 million members aged 4-12 years in 23 countries- Global responsible for the member experience, product owner of the LEGO Club channel (3 magazine titles, email, web - in 10 languages)- Introduced contact and content strategy to support global campaign planning- Re-engineered creative briefing to drive business need and create greater impact- Drove easy access insights programme, making LEGO Club an insights tool- Manager of 7 marketing managers and content specialistswww.LEGO.com/club Show less

Responsible for European LEGO Club Strategy execution- Manager of 10 international Marketing Managers (based in 6 countries)- Launched LEGO Club experience in 5 new markets- Re-engineered operations to increase consumer impact, define business purpose and support ROI- Reworked data infrastructure to support timely communications

To build the IKEA FAMILY program for IKEA Australia’s 3 existing and 2 planned stores and manage the accrual and retention strategy through this dynamic channel – budget $5 million AUD • Managed tender for database partner and digital creative agency• Developed consumer offer to attract 2 million identifications per annum • Positive return on investment proved during first quarter. (Projected 3 times ROI by year 2)• Drive strategy/creative for eCRM communication • Achieved… Show more To build the IKEA FAMILY program for IKEA Australia’s 3 existing and 2 planned stores and manage the accrual and retention strategy through this dynamic channel – budget $5 million AUD • Managed tender for database partner and digital creative agency• Developed consumer offer to attract 2 million identifications per annum • Positive return on investment proved during first quarter. (Projected 3 times ROI by year 2)• Drive strategy/creative for eCRM communication • Achieved eDM open rates of 54-69%• Scoped and managed micro site and kiosk solution for accrual/retention and ongoing relationship management • Optimised touch point potential in store and web• Launch and distribute 64 page Magazine (100,000 copies quarterly) Show less

• Managed an annual budget of $3m USD• Membership accrual of 1 million members over 2 years• Managed a team of 6 digital media responsibles (web, CRM, analysis, communications and digital in store display)• Increased visit frequency by 32% and value by 15%• Local magazine production and distribution to 400,000 members quarterly• Renegotiate database and analytic service provision• Re-engineer data architecture layout• Steer all digital creative messages• Email… Show more • Managed an annual budget of $3m USD• Membership accrual of 1 million members over 2 years• Managed a team of 6 digital media responsibles (web, CRM, analysis, communications and digital in store display)• Increased visit frequency by 32% and value by 15%• Local magazine production and distribution to 400,000 members quarterly• Renegotiate database and analytic service provision• Re-engineer data architecture layout• Steer all digital creative messages• Email open rates up to 67% Show less

Administration rules development and adherence was the main responsibility – in February 2007 the Funabashi store achieved 87% in the Administration Commercial Review – the highest attained in IKEA for that year. For the simultaneous role of Common Systems Project Leader I was the orderer and receiver of the IKEA Retail Systems for Japan – taking care of Unicode language, legal/moral compliance for Japan, system testing and roll out education.

I spent 18 months traveling mostly through Asia.

A radical change to the direct distribution of articles to the consumer was the project directive. I supported the Project Director with project navigation, budget analysis and communication.

Based between Shanghai and Beijing I was responsible for the timely roll out of the IKEA IT Sales solutions, mainly concentrating on working routines, system testing and coworker education.

Joined IKEA Nottingham as a graduate and entered a 12-month trainee scheme working across many departments. The first to qualify from the program I joined the Business Furniture division as a department manager responsible for a team of 6 coworkers.

Manager - facilities call centre for British Gas retail stores