Michael Call Email & Phone Number

Provo, UT, US

Lehi, Utah, US

• Provided valuable insight to product managers by revealing how end users use the software product/features and what ‘trip points’ end users encounter—all through forensic-like data analysis; insights were used to help.
• Found effective methods for querying and extracting difficult-to-read, previously underutilized data (json format) from the product database; this opened up whole new levels of data analysis used for driving informed.
• Consulted with product owners and UX designers to define ‘product success’ from a data analysis perspective; evaluated a host of prospective performance metrics to determine which ones best epitomize these definitions.

Pleasant Grove, Utah, US

• Built dozens of online dashboards in near real time for tracking product usage, units sold, and sales revenue (This also included creating database tables and views on the back end, which fed these dashboards.); these.
• Imported third-party market data (school names, locations, enrollments, subjects taught) into the company’s database; used regex functions and fuzzy match algorithms to match these imported records to customer.
• Tapped by Finance and Accounting (other departments) to forecast sales revenue and units sold using a combination of different forecasting methods (This assignment was given multiple times throughout my stay.).

American Fork, UT, US

• Validated the market opportunity for new product proposals (used by C-suite executives for gauging sales potential and risk associated with bringing new products to market); each of these ‘market studies’ involved.
• Led a voice of the customer (Voc) program to track customer satisfaction with the company's products across two levels of customers (i.e., product buyers and end users); worked with product managers and software.
• Helped build the market research function at this company from the ground up (I was hired as the first fully dedicated market researcher.).
• Maintained a high level of awareness of market sectors, events, trends, and government policies which potentially affect demand for the company’s products; informed C-suite executives of significant happenings and.
• Wrote and developed white papers and other marketing collateral pieces; this resulted in the disbursement of market development funds (MDF) from a company partner (for increasing market awareness within certain.

• Developed prediction models identifying which households (or persons within them), appearing on a rented B2C marketing list, would likely respond to a call-to-action via direct mail (e.g., “Begin an exciting career by.
• Worked with large data sets comprised of student enrollment data with data appends (of household and demographic data); constructed student profiles using the appended data

Dublin 2, IE

• Worked as part of a consulting team hired by JCPenney at their company headquarters (Plano, TX); developed a series of optimization models used by merchandize buyers within the corporate organization

Master Of Business Administration (M.B.A.), Finance, General

Bachelor’S Degree, Psychology