I help companies maximize their brands by telling their stories to the right people in the right place at the right time. Success is built on comprehensive and integrated marketing communications strategies with flawless execution utilizing traditional and emerging tactics. As a former journalist, and now freelancer, I make the complex understandable. While I have written about countless industries during my career, I am particularly knowledgeable about:Shipping and LogisticsGovernment ServicesMaritimeNaval Architecture and EngineeringVessel ConstructionVessel Management and OperationsTankersArticulated Tug Barges (ATBs)Tugboats / TowboatsUpstream Oil and GasOffshore Wind EnergyLiquefied Natural Gas (LNG) ServicesFuel Distribution, Sales and ServiceGood storytelling knows no boundaries. As a newspaper reporter I covered retail, automotive, manufacturing, trade, tourism and more. While at Crowley, here are some things of particular interest that my team and I were focused on: • Working with journalists to tell our story and reinforce our brand attributes and promise• Writing articles for trade journals• Generating a high volume of engaging content for multi-channel use• Substantially growing our following on our social media channels • Identifying and leveraging company "friends and family" to tell our story and refer business to us• Producing our award-winning publications• Turning corporate marketing from a cost center to a profit center• Developing a new corporate website, then optimizing and monetizing it• Marketing landing pages that generate ROI• Monetizing our social media channels• Marketing analytics• Content marketing• Marketing automation• Customer journey mapping• Buyer persona development• Call tracking• Location marketing• Media productionIf you need help with any or all the above, please let me know. I am very flexible and available for one-off assignments, special projects and recurring outsourced work as an extension of your team.