Serve as the brand authority for Amplify Credit Union. Oversee content and copywriting for cross-channel marketing campaigns. Work with in-house subject matter experts to develop powerful brand and product narratives. Review and optimize content performance across all channels. Lead a team of SEO experts and designers. Manage external partners - publicists, web developers, production companies - to provide a seamless omnichannel experience for members.

Lead copywriter for website and organization communications. Creative lead on social channels. Established editorial calendar and organizational SEO strategies. Managed team of freelance SEO content writers. Grew blog traffic by 86% between 2019 and 2020. Launched Ask Amplify, our self-service knowledge platform for customers. Developed new brand guidelines and resources.

Co-founder and co-editor of Certified Forgotten, an independent horror film publication that celebrates the forgotten cult classics of the direct-to-video and streaming generations.

Freelance journalist with an emphasis on entertainment and tabletop coverage. You can find my work at publications such as the Austin Chronicle, the Houston Chronicle, Eater Austin, Dicebreaker, /Film, Ebert Voices, The Playlist, ScreenCrush, Film School Rejects, and more.

Designed and implemented organizational organic social media strategy. Rebuilt remarketing architecture for Facebook paid social campaigns with 134% increase in ROAS. Maintained daily and weekly reports on organic and paid social media performance. Partnered with SEO team to develop keyword-rich social content and content for revenue-focused backlink campaigns. Created reputation management and social customer service processes. Identified and pursued opportunities for Instagram micro-influencer placements.

Coordinated weekend coverage for ScreenCrush's editorial team. Covered breaking industry news. Wrote and published short-form editorial content. Executed social media strategy.

Collaborated with Senior Marketing Manager on prospect email drip campaigns. Hosted biweekly Executive Webinar Series with Columbia Business School faculty. Produced quarterly reports on online engagement and conversion rates. Created workflows and automation rules to augment email marketing efforts. Designed weekly reports and dashboards to capture enrollment and marketing metrics.

Served as the departmental social media and community manager. Designed and delivered 10-15 open enrollment and custom programs per annum. Negotiated vendor terms and conditions, including on-site and SaaS delivery. Contracted with Fortune 500 companies to meet annual staff development goals. Managed budgets not exceeding $400k per program.