I am a results-driven and detail-oriented Brand Manager with over 7 years of experience in copywriting, brand management, and hospitality operations. Throughout my career, I have managed brands within real estate industry, developing and executing strategic initiatives that increase brand awareness, drive customer engagement, and fuel revenue growth.With over 3 years of experience in brand management, I have a proven ability to deliver impactful marketing campaigns, build strong brand identities, and foster customer loyalty. My expertise also includes managing over 30 national and international events, where I handled everything from event planning and logistics to execution, ensuring seamless and successful experiences.In addition, I bring 2 years of expertise in hospitality operations and inventory management, gained during my time at KFC Pakistan, where I sharpened my skills in operational efficiency, customer service, and team management.I am passionate about leveraging my experience in brand development, social media strategy, and event coordination to drive business growth and deliver outstanding customer experiences. I am actively seeking new opportunities as a Brand Manager, where I can contribute to dynamic teams and innovative marketing strategies.
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Chief Marketing OfficerWirasat.Com Jul 2022 - Sep 2024Islāmābād, PakistanOversaw the marketing strategies and operations for five diverse brands: River Vista, The Grenoken Farmhouse, Manor Villas, Holiday Homes Murree, The Green Power, and Mr. Beanx.Managed personal branding initiatives for high-profile individuals, including Mr. Irfan (CEO, Wirasat) and Mr. Malik Mujahid (CEO Grenoken Farmhouse).Led a creative team of 35+ professionals, fostering innovation and ensuring timely project delivery.Directed digital marketing campaigns, including Meta (Facebook, Instagram) and Google Ads, driving engagement and ROI.Organized multiple high-profile national and international events across major cities in Pakistan to enhance brand visibility and strengthen client relationships. -
Content ManagerWirasat.Com Jul 2021 - Jun 2022Islāmābād, PakistanDirected a comprehensive content strategy, producing over 150 high-quality 3D animations (both regular and conceptual) to strengthen brand differentiation in the competitive real estate market.Authored and curated 100+ industry-focused articles and 80+ SEO-optimized blogs, establishing Wirasat Real Estate as a thought leader and go-to authority in property investment and development.Published 30+ timely news pieces covering market trends, regulatory updates, and industry insights to keep stakeholders informed and engaged.Developed over 400 compelling scripts and property narratives tailored for marketing campaigns, enhancing lead generation and customer engagement.Amplified digital presence with 1,000+ targeted social media posts, leveraging platforms like Instagram, Facebook, and LinkedIn to drive brand awareness, increase audience engagement, and generate leads.Collaborated with cross-functional teams to ensure alignment between content strategy and business objectives, supporting sales and client acquisition efforts. -
Shift ManagerKfc Pakistan Oct 2020 - Apr 2021Islāmābād, PakistanSuccessfully implemented strategies that led to a 20% decrease in service time, optimizing operations and improving customer satisfaction.Implemented effective inventory management strategies resulting in a notable 10% reduction in wastage, leading to cost savings and improved resource utilization.Motivated and led a dynamic team, ensuring adherence to KFC's standards of excellence in customer service and food quality, fostering a culture of continuous improvement and teamwork.Oversaw all aspects of restaurant operations, from opening to closing, cash handling, and inventory management, maintaining KFC's high standards throughout.Implemented rigorous quality control measures to uphold KFC's food safety and hygiene standards, ensuring every meal met our high-quality standards.Proactively addressed challenges during shifts, making quick decisions to resolve issues and maintain smooth operations.I kept a close eye on our inventory levels, making sure we never ran out of essentials and minimizing waste to save costs.I regularly checked our finances to ensure everything was in order, maintaining transparency and accountability in our financial practices.I made sure our kitchen followed strict food safety protocols, leading to successful food safety audits and keeping our customers safe.I made sure every meal we served met KFC's high standards, conducting regular checks to ensure everything was up to the finest quality. -
Crew LeadKfc Pakistan Sep 2018 - Nov 2019Islāmābād, PakistanImplemented training programs that led to a 30% increase in team productivity for new hires.Provided comprehensive training to new team members, empowering them to excel and deliver exceptional service.Ensured every customer received prompt, friendly service, swiftly addressing concerns to enhance their dining experience.Monitored and evaluated crew performance, offering feedback and support for their ongoing development within the team. -
News WriterAirwaves Media Pvt. Ltd. (Tvone, Newsone, Waseb) Mar 2018 - Sep 2018Islāmābād, PakistanAssisted in news research and gained insights into the dynamics of news production. -
News WriterNawaiwaqt Jan 2017 - May 2018Islāmābād, PakistanResearched and developed compelling narratives resulting in 20% increase in article engagement.
Muhammad Zeshan Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Muhammad Zeshan
What is Muhammad Zeshan's role at the current company?
Muhammad Zeshan's current role is Brand Manager | Creative Manager | Passionate Writer.
What schools did Muhammad Zeshan attend?
Muhammad Zeshan attended National University Of Sciences And Technology (Nust), International Islamic University, Islamabad.
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