Neil Martin Email & Phone Number

Haywards Heath, GB

London, London, GB

Results-driven marketing professional with expertise delivering account based marketing within the B2B tech and SaaS sectors. Proven track record of designing and executing precision marketing campaigns that target key accounts to deliver marketing qualified leads, aligned with business strategies. Demonstrated ability to blend analytical skills with.

London, London, GB

• Dedicated to the marketing for the Case Management Business Unit, I planned, managed and executed a successful calendar of campaigns to deliver solid pipeline, also ‘hived-up’ the legacy ‘iCasework’ websites and.
• Developed a programme of successful integrated journeys and motion funnels – doubling new business MQLs over the first year, increasing pipeline and doubling the funnel velocity
• Civica spokesperson during in-person events, delivering webinars and creating thought-leadership content
• Effective budget management, demonstrable RoI performance to exceed targets, and contribute to EBITA
• Contributor to marketing restructure based around a capabilities operating model rather than siloed business units.

Crawley, England, GB

• Tasked with rebuilding the marketing function from the ground-up, implementing a brand transition and migration to the Keap Marketing Automation platform for communications and lead-generation. Achievements and.
• Successfully implemented Keap Marketing Automation system – managing prospects to leads and sales opportunities
• Managed a Business Development team generating and qualifying leads
• Developed brand guidelines – from company logo, building branding, communication templates.
• Website & social media update – refreshing website content, updating LinkedIn, Facebook & Twitter accounts, producing content, growing and engaging with audience.
• Established employee training procedure – communicating company policies in alignment with ISO 9001, 14001 & 27001.

Bilbao, Vizcaya, ES

• As the Marketing Manager for Panda Security UK, I was charged with raising the profile of the company, to channel partners, end-users & stakeholders. Helping position Panda Security UK as a leading provider of IT.
• Enhanced channel engagement – through a cohesive partner programme of training, content and activity, achieving 85%+ voluntary sign up
• Improved customer retention rate by 20% - implementing a Customer Lifecycle model
• Built brand awareness – with a calendar of successful events, including regional B2B events, national industry shows, partner events, and Panda UK were the most represented overseas territory at the Panda Security.
• Increased Social Footprint – producing and sharing innovative content, growing messaging reach to tens of thousands across LinkedIn, Facebook and Twitter each month
• Solidified value propositions – with communication and media, product collateral, competitor intelligence and comparatives

Starting out in customer services, I worked up to Process Control implementing and maintaining the company ISO 9001 systems for our medical device production centre, warehousing & fulfilment processes. Attending evening college to obtain my Postgraduate Diploma in Marketing, I was promoted to Marketing Manager helping grow the company until acquired by a.

Hired as a warehouseman, I quickly moved into Retail Store Back Office, and then the technical support team helping clients with issues over the phone, and fault finding and processing returned consoles and computers.

Cim Postgraduate Diploma In Marketing (Dipm), Marketing

Bsc (Hons), Physics With Astrophysics