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The views expressed are my own and do not reflect the views of my employer.My passion is delivering technology that makes life easier and more efficient, rather than pain-points or bottlenecks.A driven marketing professional with 25 years' experience, focused on demand generation and improving customer loyalty. My greatest strength is strategic awareness enabling me to make marketing decisions positive to the entire business achieving customer engagement, retention and growth. Skillsets: Nurture Journeys, Communications, Event Management, Project Management, Data Analysis, Collateral Design, Marketing Automation, Attention to detale
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Marketing ManagerIcs Ai LtdHaywards Heath, Gb -
Account Based Marketing ExecutiveCivica Jun 2024 - PresentLondon, London, GbResults-driven marketing professional with expertise delivering account based marketing within the B2B tech and SaaS sectors. Proven track record of designing and executing precision marketing campaigns that target key accounts to deliver marketing qualified leads, aligned with business strategies. Demonstrated ability to blend analytical skills with creativity, delivering innovative and effective journeys supported by data-driven insights. -
Senior Marketing ExecutiveCivica Mar 2022 - May 2024London, London, GbDedicated to the marketing for the Case Management Business Unit, I planned, managed and executed a successful calendar of campaigns to deliver solid pipeline, also ‘hived-up’ the legacy ‘iCasework’ websites and content into the Civica brand.Achievements and responsibilities:• Developed a programme of successful integrated journeys and motion funnels – doubling new business MQLs over the first year, increasing pipeline and doubling the funnel velocity• Civica spokesperson during in-person events, delivering webinars and creating thought-leadership content• Effective budget management, demonstrable RoI performance to exceed targets, and contribute to EBITA• Contributor to marketing restructure based around a capabilities operating model rather than siloed business units.
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Marketing ManagerIt Genie Limited Jul 2020 - Mar 2022Crawley, England, GbTasked with rebuilding the marketing function from the ground-up, implementing a brand transition and migration to the Keap Marketing Automation platform for communications and lead-generation. Achievements and responsibilities:• Successfully implemented Keap Marketing Automation system – managing prospects to leads and sales opportunities• Managed a Business Development team generating and qualifying leads• Developed brand guidelines – from company logo, building branding, communication templates.• Website & social media update – refreshing website content, updating LinkedIn, Facebook & Twitter accounts, producing content, growing and engaging with audience. • Established employee training procedure – communicating company policies in alignment with ISO 9001, 14001 & 27001. -
Marketing ManagerPanda Security May 2005 - Jul 2020Bilbao, Vizcaya, EsAs the Marketing Manager for Panda Security UK, I was charged with raising the profile of the company, to channel partners, end-users & stakeholders. Helping position Panda Security UK as a leading provider of IT Security solutions, contributing to growing the company three-fold in 5 years.Achievements and responsibilities: • Enhanced channel engagement – through a cohesive partner programme of training, content and activity, achieving 85%+ voluntary sign up • Improved customer retention rate by 20% - implementing a Customer Lifecycle model • Built brand awareness – with a calendar of successful events, including regional B2B events, national industry shows, partner events, and Panda UK were the most represented overseas territory at the Panda Security Summit in Madrid • Increased Social Footprint – producing and sharing innovative content, growing messaging reach to tens of thousands across LinkedIn, Facebook and Twitter each month • Solidified value propositions – with communication and media, product collateral, competitor intelligence and comparatives • Thought leadership – Producing opinion pieces and conducting spokesperson activities • Delivering convertible leads – creating, funnelling and qualifying leads from all sources through marketing automation, telemarketing teams and direct touch • Leading cross-discipline activity – including Regulatory compliance & tender submission • Holder of Panda Security Best Local (Country) Marketing Team Award -
Marketing Manager & Process ControlSpenco Healthcare Mar 1996 - Apr 2005Starting out in customer services, I worked up to Process Control implementing and maintaining the company ISO 9001 systems for our medical device production centre, warehousing & fulfilment processes. Attending evening college to obtain my Postgraduate Diploma in Marketing, I was promoted to Marketing Manager helping grow the company until acquired by a larger medical device company.
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Technical SupportSpecial Reserve (Intermediates Ltd) Sep 1994 - Mar 1996Hired as a warehouseman, I quickly moved into Retail Store Back Office, and then the technical support team helping clients with issues over the phone, and fault finding and processing returned consoles and computers.
Neil Martin Skills
Neil Martin Education Details
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Horsham Adult CollegeMarketing -
University Of KentPhysics With Astrophysics
Frequently Asked Questions about Neil Martin
What company does Neil Martin work for?
Neil Martin works for Ics Ai Ltd
What is Neil Martin's role at the current company?
Neil Martin's current role is Marketing Manager.
What is Neil Martin's email address?
Neil Martin's email address is ne****@****ity.com
What is Neil Martin's direct phone number?
Neil Martin's direct phone number is +4480036*****
What schools did Neil Martin attend?
Neil Martin attended Horsham Adult College, University Of Kent.
What skills is Neil Martin known for?
Neil Martin has skills like Multi Channel Marketing, Marketing, Go To Market Strategy, Demand Generation, B2b Marketing, Cloud Computing, Saas, Lead Generation, Online Marketing, Channel, Marketing Management, Strategic Partnerships.
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