Mark Robben Email & Phone Number

Burbank, Ca, Us

Pawtucket, Ri, Us

• Led all fan asset creation and optimization across Star Wars & Marvel fan products, including photo, video, and original short-form content used within digital placements across Walmart, Amazon, Target, fan channel retailers and social media• Championed fan marketing across the organization for all Star Wars & Marvel properties, driving record revenue for 2023 crowdfunded Haslab campaigns and convention exclusive pre-orders• Created new communications strategies designed to foster engagement, inspire dialogue, and build community across Hasbro’s network of social channels, fan sites, PR partners and fan events• Activated new audience segment strategies for “casual fans” to create robust digital experiences with deep ties to partner retailers while providing a tailored product mix for non-collector adults• Collaborated with Disney to author 2024 global marketing plans and disseminated fan marketing strategies to worldwide region partners for execution, testing and feedback• Revitalized Hasbro convention appearances to create an immersive “one Hasbro” experience to fuel fan excitement, aid media impressions and deliver both on-site and online retail revenue at both SDCC and NYCC

Orlando, Florida, Us

• Authored a holistic experience strategy to cohesively engage, educate and eliminate friction across all Universal Parks digital channels and the Universal Parks app • Drove consumer journey mapping for new prospects and key fandom-driven audience segments as they discover, shop and experience the UPR brand from consideration through trip planning• Managed mid-funnel content integration and paid social support for original video, podcasts and blogs throughout the UPR website portfolio• Planned digital tactics to launch and grow the subscriber base for the new UPR content hub, “Discover Universal”• Led the “Gamer” segment in support of Super Nintendo World, UPR’s newest immersive theme park attraction • Owned strategic planning for “This Is Universal”, an interactive multimedia campaign created to educate new audiences, encourage repeat visitation and drive lead generation in the form of account creation and email collection

Chatsworth, Ca, Us

• Developed a new marketing organization to partner deeply with the sales team, inform creative product development, drive product launch strategy and grow the QMx brand within mass retail, speciality stores and ecommerce channels• Revamped the QMx social media presence across all channels to focus on brand strategy and foster engagement• Pioneered a revolutionary brand strategy to position QMx as the leader in the $20-50 collectibles segment• Collaborated with license partners on creative approvals, product launches, marketing asset production and event planning with major studios including Disney, Marvel, Warner Bros., CBS and Nickelodeon• Managed QMx’s presence at consumer conventions and tradeshows including San Diego Comic Con and ToyFair

Everett, Wa, Us

• Led the Engagement Marketing team, an eight-person team responsible for go-to market product strategy, social media channels, community marketing, influencer outreach, fan engagement, live events, comic cons and tradeshows at Funko• Built Funko’s social media presence from a near-zero state to over 3 million followers across Twitter, Instagram, Facebook and YouTube with a focus on maximizing engagement, dialogue and brand value• Infused customer insights and market analysis into the product development process while deep-diving into digital metrics, competitive research and consumer targeting• Planned and executed Funko’s digital media advertising campaigns, PR strategy and brand strategy against a rapidly diversifying portfolio of consumer products, subscription services and apparel• Drove all product launches, creative asset production, event activations, promotions and talent outreach by collaborating with licensor partners and studios including Disney, Marvel, Warner Bros, HBO, Netflix, 20th Century Fox, Blizzard and more• Managed Funko’s presence at consumer conventions and tradeshows including San Diego Comic Con, New York Comic Con, E3, Licensing Expo and New York Toy Fair• Produced original video content and first-party animation in support of licensor initiatives, retailer support and Funko branded channels

Seattle, Washington, Us

• Authored Big Fish’s product strategy roadmap to ensure the website, shopping cart and mobile applications maximized revenue generation, customer acquisition and retention through both paid and organic channels • Managed the Product Management and Design team, responsible for all website feature definition, business requirement creation, graphic design, launch planning and post-launch reporting • Communicated the product roadmap to stakeholders throughout the organization and governed project priority across engineering teams, marketing, customer service and game development • Worked cross-functionally with a wide variety of internal stakeholders and external vendors to define needs according to business priority, time to market, cost to build and expected return on investment

Seattle, Washington, Us

• Optimized Big Fish's website and shopping cart to maximize new customer conversion, improve current customer engagement and reduce overall site abandonment • Utilized WebTrends and Google Analytics to conduct statistical analyses of Big Fish's site traffic and demographics as well as understand the impact of new website features, editorial and games • Implemented new website designs, features and promotional programs based on data analysis, industry best-practices, competitive research and thorough A/B testing • Employed WebTrends Optimize to manage and conduct a comprehensive slate of A/B testing for all new website features, campaigns and content in order to improve conversion metrics

Seattle, Washington, Us

• Owned the online advertising budget and promotional strategy for Big Fish's premium downloadable games' business with a focus on direct response, maximizing ROI, improving retention metrics and facilitating new customer acquisition • Managed Big Fish's Game Club, a recurring subscription program designed to provide annuity income and foster repeat business with positive customer engagement • Implemented Big Fish's first direct mail campaigns and physical rewards programs, including procurement, manufacture and shipping of promotional items/gifts to MVP customers • Coordinated the Big Fish presence at all trade shows and developer conferences, including booth creation, sponsorship initiation and show floor representation

• Launched the company's first ecommerce channel to monetize HouseValues leads-based subscription products • Led the integration of internal CRM tools and customer data touch points with a third-party email service provider to create highly-tailored and strategically segmented marketing campaigns • Planned customer database segmentation strategies and executed direct marketing campaigns across various media to drive traffic and revenue through the ecommerce business channel

Seattle, Wa, Us

• Implemented new shopping cart features to improve usability, minimize cart abandonment and increase sales conversion for RealNetworks consumer checkout flow • Initiated and drove the project plans for major upgrades to the recurring billing system, shopping cart and customer purchase experience within the Rhapsody music store • Authored the requirements and drove development of an internal inventory management tool which enabled marketing managers to changes prices and manage SKUs in real-time • Implemented online billing and account service features for recurring programs such as the RealOne subscription and MLB subscription products

Seattle, Wa, Us

• Launched new multimedia subscription products with Major League Baseball and other top-tier media partners • Launched RealOne, the first ever recurring content-based subscription at RealNetworks • Planned and executed online advertising and direct mail campaigns to drive sales of premium multimedia software products • Managed the quarterly revenue objectives for the RealPlayer Plus software subscription program

Master Of Science (M.S.), Integrated Marketing Communications, Integrated Marketing Communications

Bsj, Advertising/Journalism