Robert Evans Email & Phone Number

Experienced Lifecycle Marketing Consultant specializing in driving growth and retention for tech, entertainment, and design companies in the US and APAC markets. Proficient in:* Platform Evaluation and Implementation: Identifying and implementing optimal lifecycle marketing platforms to support business objectives.* Messaging and Positioning: Conducting A/B testing to refine messaging and positioning for maximum impact.* Digital Communications Strategy: Developing and executing comprehensive communications plans across email, SMS, and social media channels.

After several years in a demanding roles, I felt the need for some cultural exchange to recharge and reassess my upcoming goals. My multiple journies through Latin America's allowed me to step back, relax, and gain a fresh perspective on my professional goals. Experiencing different cultures, especially through culinary exploration and the stories behind it, inspired me to reconnect with my career goals in Marketing Automation and incorporating Artificial intelligence. With an abundance of insight and mental clarity, I am motivated and ready to take on new career challenges.

New York, New York, Us

* Led and project-planned new customer-focused e-commerce segment for new self-service signups using Stripe credit card payments and developing new go-to-market strategies and Marketo-based automated marketing campaigns, leading to a 30% increase in new users in the first quarter of operation.* Enhanced data integration and system architecture across multiple platforms (Salesforce, Tableau, Marketo, Heap, Stripe, Wordpress, and Snowflake) for seamless and detailed-oriented full-funnel customer lifecycle tracking and consistent real-time reporting * Responsible for implementing, managing, and ensuring the success of our marketing technology stack so that all cross-functional teams had accurate and reliable customer data at all stages of the sales cycle. * A/B tested content, landing pages, email, and pricing strategy to compliment the sales organization process while strengthening value proposition, personalized customer experience, and directing customers with engagement data to the correct sales teams* Tracked daily KPI performance to evaluate program success and proactively provide recommendations for data-driven changes to objectives

* Multifaceted Graphic Design Business specializing in digital, print, and mail advertising utilizing technology trends, brochure design, and logo development for various clients* Running and maintaining a design business* Scouting for new clients and creating new relationships with businesses

San Mateo, California, Us

* Introduced a new agent onboarding strategy using all new marketing automation and self-service means while transferring real estate license and signing up for monetary subscription service. This cut their onboarding time down by 75% and reduced overhead by $150K yearly* Performed monthly webinars to B2B and B2C customers to help them learn new features and best practices for continued success and better product adoption* Owned, Evaluated, and Implemented all CRM systems, Hubspot, and Autopilot platforms to streamline Customer and Agent campaign strategies while syncing lifecycle engagement metrics with Salesforce * Responsible for training key stakeholders on using CRM system tools for any one-off campaign creation and customer management metrics* Using data, was able to build customer lead scoring models to develop faster customer segments, for omnichannel marketing strategy, and predict customer conversion rates throughout the sales funnel pipeline* Improved customer satisfaction feedback loop by evaluating and implementing Zendesk, Satismeter, and 24/7 Live phone support to track and automate customer lead lifecycles, gain valuable insights for product improvements, and build product roadmaps. This led to a 67% increase in Net Promoter Score and retention in less than 3 quarters* Collaborated with executive team to focus on company acquisition strategy, roadmap goals, video creation, and presentation development

San Mateo, California, Us

* Defined, strategized, and project-planned multiple product feature releases, working extensively with overseas engineering and key stakeholders to plan sprint cycles and scope requirements* Focused on digital content creation and omnichannel end-to-end marketing automation campaigns that relied on internal and external data sources to personalize customer digital experience* Monitored vendors and their performance, while renegotiating contracts to adhere to marketing budgets and sustain healthy relationships for the company program's success

Short-term Office& event space rentals platform

San Francisco, Ca, Us

* Created extensive training documentation and knowledge base for clients and customers for all newly introduced features for program execution success* Executed strategic marketing programs that aligned email marketing processes and practices with current trends, prioritizing mobile experience to increase the product's growth* Coordinated product initiatives, led project planning and delegation, and collaborated with product teams to achieve quarterly marketing KPIs

Redwood City, California, Us

* Implemented new email marketing strategies, generating top-of-funnel leads* Owned social media promotional campaigns for new user signups and upsell options* Cross-functionally A/B tested mobile messaging to focus on retention efforts and upsell initiatives* Orchestrated global Americas, EMEA and APAC marketing campaigns, reducing cost per click by a minimum of 25%* Created multiple digital campaigns in multiple languages for the worldwide market

San Francisco, Ca, Us

* Enhanced brand awareness through targeted email marketing and multi-channel campaigns* Created a self-submission creative brief process for all university-wide design request processes for efficient management of digital and print advertising needs.* Implemented cost-effective email operations and email software platform, leveraging advanced features

San Francisco, Ca, Us

* Created whitepaper informational booklets and PDFs to adhere with company's event goal strategies.* Lead the rebranding efforts of the corporate website to inspire stronger trust and innovate with mobile responsiveness using CMS platforms for faster page development* Conducted customer webinars on building advanced event registration sites, emphasizing the integration of CSS3, HTML5, and Bootstrap* Utilized Marketo to create and track lead generation campaigns that integrated with Salesforce * Designed trade show booths, promotional collateral, and leave-behind materials and on-screen promo videos* Helped design new office space helping to boost employee morale.Primary Platforms: Adobe Creative Suite, Marketo, Google Analytics

Provide Racers Drive with all graphics for various racing team events. That includes logo creation, event announcements, hero cards, decals for vehicles, website design, social media minisite design, and user interface design.

Orrville, Oh, Us

Provide consumer and pet brands with print production management. Oversee all approvals of consumer facing tactics. Print proofs for color approvals while managing multiple projects at a time. Working with social media groups to help push brands into social world using CRM information.

Phoenix, Az, Us

Produces artwork to be displayed in advertising campaigns or on products. Manages both internal and external individuals such as artists, art directors, graphic designers, illustrators, photographers, copywriters and production artists. Initiates and inspires creative ideas and ensures that the art includes those ideas to the business's satisfaction and strategies.

Sacramento, California, Us

Provide College of Continuing Education with graphic design for various events, various clients and themes. Brochure, Logo, Wayfinding, Collateral, Website, Campus Events

Us

Responsible for firmly structuring Bell Micro's branding by implementing new graphic standards worldwide. Also responsible for increasing outside interest for Bell Micro Racing by using social media outlets for further racing season information. Designed sponsored internal event posters, micro-sites, post cards and giveaway promotional items. Created national sales meeting campaigns along with company sales information and utilizing technology to get message across.

Sacramento, Ca, Us

Provided CLYLP with digital photography and event collateral of their leadership summit in Sacramento Ca. Provided printed pamphlets, banquet event pamphlets, on-screen presentation visuals, strategic plan booklet design, photography, photography editing/correction, and website mock-up design.

Monterey, Ca, Us

Have provided Evans & Johnson with numerous graphic design needs. Pamphlet design, brochure design, postcards, event collateral materials, websites, presentations and wayfinding signage.

San Francisco, California, Us

Designed event collateral for members to view future classes, events and fundraisers. Print materials to be shown throughout Jewish Community Center.

Roseville, California, Us

- Responsible for brand development within corporate and retail stores. - Designed and implemented flash web banners for newsprint campaign tie-in.- Designed website landing pages.- Designed marketing materials for various health care companies throughout the nation.- Designed business systems for hearing health companies in the U.S.- Packaging system design for retail products.- Managed graphics department staff and projects.

New York, Ny, Us

Designed Powerpoint presentation for Ogilvy. Powerpoint was then shown to medical field for upcoming marketing campaign.

- Designed sales staff clients advertisements for the monthly magazine.- Produced web & editable PDF forms for sales staff to work more proficiently & accurately to increase monthly sales goals.- Brochure conceptualization & design for various internal departments.- Troubleshot PC & Mac users including maintenance of company-wide servers.

Sacramento, California, Us

- Worked directly for Public Affairs Office.- Implementation of new Sacramento State logo & web design.- Update News website with university press releases & events.- Convert hard copy Sacramento State Magazine into viewable interactive HTML content for the web.- Converted administrative websites to the new Sacramento State look & feel.

Us

- Fashion Runway, Print, Commercial Print and Acting- First hand experience working with senior art directors, creative directors, production assistants and photographers from various design firms from the world.

West Sacramento, Ca, Us

- Designed Imaging system program logo for new intranet service.- Collaborate with various teams within CalSTRS to make online content, brochure & printed promotional materials for projects.- Maintain Imaging intranet & system-wide online help.- Made yearly accomplishment presentation utilizing Flash.- Made Powerpoint presentations with screenshots of new software implementation.

Sacramento, Ca, Us

- Created websites for K-12 students to learn about air quality and its health effects.- Assisted in K-12 grade level teacher lesson plans to supplement science educational curriculum.- Participated in hearings on air quality mandates and new policies.- Assisted staff in developing video presentation about the effects on CA air quality (campaign).

Bangkok, Bangkok, Th

As a public policy advocate for the non-profit, Safe Teens Empowerment Project in Salinas, I managed teen leadership groups to implement county-wide public policy changes regarding tobacco and alcohol sales to minors along with reducing alcohol-related deaths among teen youth. Responsibilities: data analysis, local research for government officials, California state and local public speaking, facilitation of police DUI checkpoints, press releases, and live reporting of events.

Bachelor Of Arts - Ba, Digital Communications And Multimedia

Bachelor Of Science - Bs, Graphic Design

Minor, Mathematics