Michael Rojas Email & Phone Number

Santa Cruz, California, US

US

Help well known companies onboard to the Datasembly platform. Teach companies what makes Datasembly different from traditional syndicated data sets and train them on the software platform. Learn customer challenges and pain points in order to help Datasembly expand and grow the value we can bring to our customers.Working with big data for some of the.

Toronto, Ontario, CA

• Collaborated with cross functional teams to lead or support all aspects of advanced market research for the medical device portfolio including: strategic insights, forecasting, budgeting, marketing planning, sales and.
• Created global business plan and go-to-market strategy for new PPE (Personal Protection Equipment) testing, inspection and certification service.
• Analyzed multi-national market and pricing for all medical device testing and certification services to ensure competitive pricing in all markets.
• Led cross-functional teams to design and operationalize medical device and lab equipment testing standards and identify new standards to minimize sales gaps.
• Delivered data-driven improvement recommendations through compelling stories and insights.

Chicago, Illinois, US

• Provided research and objective analysis to support sales and brand teams to develop strategic initiatives and sales presentations for retail customers.
• Delivered competitive intelligence on new and discontinued products and promotions through leveraging social media, automobile forums, and in-store audits.
• Led Innovation Team on new product innovation, improved current product design, developed new products, and assisted in existing product redesign to increase customer appeal.
• Performed category and segmentation analyses using syndicated sales data to track and optimize brand health and positioning.
• Determined lift by conducting promotional analysis using POS and shipment data.
• Conducted innovation and trend analysis by reviewing competitor market activity and collaborated with R&D to apply findings in development of new products.

Addison, IL, US

• Conducted innovation and trend analysis to support sales and brand teams to develop strategic initiatives and sales presentations for retail customers.
• Performed pricing analysis by reviewing margins and current pricing structure, resulting in price increases across all retailers.
• Designed plan-o-grams for retailers utilizing space planning software. Recommended product additions and discontinuations and display efficiency, for both competitor and Turtle Wax products.
• Captured consumer insights through engaging consumers in online surveys (CommuniSpace) and focus groups, leading to new product development.
• Strengthened organization’s ability to influence buyers by designing compelling presentations complete with statistics, plan-o-gram recommendations, and new product introductions.
• Provided organization with competitive intelligence on new and discontinued products and promotions through leveraging social media, automobile forums, and in-store audits.

Chicago, IL, US

• Co-led Consulting Department responsible for multicultural quantitative research and planning and market sizing opportunities. Managed team of 2 analysts with budgetary responsibility.
• Conducted ethnographic market research study for Johnsonville to determine Hispanic buyer product usage, resulting in new marketing and advertising campaigns directed at Hispanic buyers.
• Led development of San Jose Network, a collaboration of international advertising agencies partnering to expand business and better support global clients.
• Improved efficiency and quality of service offering by reviewing clients’ past research and benchmarking against current findings.
• Led formulation of strategic plan ensuring consistent approach by integrating individual departments’ planning strategies with corporate goals.
• Developed product area strategies and business plans; positioned pricing recommendations through financial modeling and gap analysis.

Chicago, IL, US

• Collaborated with brand managers and consumer insights managers to provide actionable insights and recommendations to support ConAgra’s strategic marketing and brand initiatives ensuring ConAgra’s servicing.
• Conducted customized market research survey for Blue Bonnet to determine consumer purchasing behavior at Walmart vs. other retailers, resulting in minimizing price gap between retailers.
• Quantified impact of peanut recall on Peter Pan sales forecast leading to more accurate projection of future sales.
• Analyzed data to identify trends and key insights, and suggested creative techniques, tools, and processes to improve all aspects of client and team performance.
• Identified and developed new project opportunities with client contacts; wrote proposals to gain new business and collaborated with strategic partners to perform feasibility studies for future consulting services.

New York, NY, US

• Strategically planned and led sales and category management initiatives for Colgate Palmolive.
• Completed segmented price-tier analysis in toothpaste category for Walgreens using Homescan Consumer / Channel*Facts data. Compared findings to CVS and Walmart which led to new marketing plan for each segment buyer.
• Conducted consumer research to determine African American and Hispanic income group breakouts to support Family Dollar’s strategic initiatives. Resulted in Colgate becoming category captain in oral care category.
• Provided Publix Miami with actionable price tier strategy recommendations to help realize quantifiable client value / return on investment.
• Assessed risk across all Colgate brands for low income consumer as private label categories grew. Made recommendations of product lines to carry and created presentations to present to Dollar General.

Elk Grove Village, Illinois, US

• Produce and supply dairy flavors and ingredients to customers in global food community.
• Collected and analyzed data to evaluate existing and potential product and service markets, as well as ensured brand standards and marketing applications complied with company’s mission and vision.
• Monitored competitors and researched region’s market conditions to discern marketing trends and industry changes.
• Assisted in developing marketing strategies that positioned corporation as premier dairy flavor supplier worldwide.
• Gathered product information for updating corporate database, new product introductions, news releases and website updates.
• Collected, verified, and analyzed food industry information from account executives, customers, Mintel, Lexis Nexis, and other web sources in order to organize, interpret, and disseminate data on retention specific.

Chicago, IL, US

Worked on developing new sales leads through direct mail marketing and market research. Followed up on sales leads and visited corporate potential customers. Presented to customers on new and current items.

Chicago, Illinois, US

Managed all Latin American accounts which were made up of distributors in each country. Placed new orders, sent out marketing material and updated distributors on new products available in their market. Made sure manufacturing made requested product to country specifications and that it was delivered on time. Assisted in new label design and translations.

Worked on various aspect of international business for GNB. Responsible for preliminary logistics with clients, international inventory control, market and product research. Worked with clients such as Nokia, Nortel, Motorola and Lucent. Coordinated and accompanied client visits to manufacturing facilities throughout the U.S. Reported to International.

• A full-service marketing, real estate, and information services research and consulting firm.International Market ResearcherCreated, implemented, and presented primary market research studies for McDonald’s Corporation.
• Specialized in and interfaced with McDonald's Latin American markets and locations, resulting in expansion of McDonald’s locations throughout the region.
• Presented market research analysis results and conclusions to McDonald's corporate executives.
• Designed questionnaires that gathered data to analyze competitors, locations, frequency of usage, demographics, marketing and advertising campaigns.
• Hired, trained and directed interviewing firms that conducted surveys.

Master Of Business Administration - Mba, Business

Bs, International Business