Massimo's strong theoretical background and 10+ years experience in business management and international trade supported his path towards the current position of Director for META Region.Massimo’s commitment and adaptability have driven him throughout rapid path as Sales&Marketing Manager for worldwide leading brands, with experience in South East Pacific, Middle East and Russia.In 2018 he took over the position of Global Brand Manager for the Italian brands within the portfolio, with full responsibility of license management as well as maintaining control of the Group KA Specialties: ◘ brand management ◘ budgeting ◘ P&L ◘ market planning ◘ organizational skills ◘ customer relations ◘ competitive analysis