Matthew Rosenfeld ✅ Email & Phone Number

Irving, Tx, Us

Irving, Tx, Us

KSEE is the NBC Affiliate for California's Central Valley and specifically the Fresno-Visalia Market. We serve almost 2 Million viewers in the 55th largest television market in the United States. In addition to NBC, we have a 24 Hour WeatherPLUS channel and LATV a bilingual Hispanic entertainment network. All three tv stations plus a robust website at KSEE24.com make up the networks of KSEE24.

WTVH-CBS5 Syracuse & UticaWBNG-CBS12 Binghamton & ElmiraWBXI-CW11 Binghamton

Montgomery, Al, Us

As the Local Sales Manager I contributed to the company's success by maximizing revenue potential within the local Syracuse market; performance was primarily based on revenue bugdet acheivement and market share growth. I recruited, hired and coached account executives on maintaining and developing existing and new customers, while optimizing quality of service, business growth and customer satisfaction while effectively promoting the station’s products and services to achieve segment growth. My responsibilities included: • Develop, maintain, manage and grow the established client base that stimulate sales and profit growth. • Manage and grow the sales team • Monitor market changes • Develop a thorough knowledge of station’s products and services • Qualify and secure new local business opportunities and strengthen existing local accounts • Develop and implement effective local market sales and marketing strategies that maximize sales opportunities • Build and maintain effective relationships to maximize local opportunities • Deliver effective presentations including proposals to customers and business reviews to management • Identify, respond and solve business issues for clients and provide win-win solutions that add value • Close sales and effectively communicate the value of the station’s solutions and how they will meet the customers needs and business objectives

Montgomery, Al, Us

As a Television Account Executive, I developed and sold advertising and marketing campaigns to new and existing clients. Responsibilities include soliciting new business through prospecting and cold calling, managing and growing existing assigned accounts, identifying clients’ advertising needs and developing and presenting customized solutions to meet those needs. Performance was based on achieving sales budgets, new business revenue generated and account collection.Summary of essential job functions:1) Contact prospective customers to sell television commercial time 2) Maintain account lists and solicit new business.3) Prepare promotional plans, sales literature, and advertising proposals.4) Develop and maintain relationships with clients by providing top quality service.5) Investigate and resolve customer problems.6) Communicate with other departments to assure quality service in placing orders and arranging promotional events.7) Responsible for exceeding sales budget and collection of sold accounts.8) Attend sales meetings, training sessions, and client remotes.

Jacksonville, Fl, Us

Worked with businesses across New York State to learn about their marketing and advertising needs with the goal to create custom advertising solutions. Territories included Manhattan, Westchester County, Bronx, Brooklyn, Syracuse, Utica, Herkimer, Ilion, Auburn, Moravia, Penn Yann, Seneca Falls and more.

Media Executive Leadership Program, Broadcast Television Management

Television Broadcast Marketing

Computer Information Systems/School Of Business

Education record