Mike Rowland Email & Phone Number

Binghamton, Ny, Us

Utica, New York, Us

Chicago, Il, Us

• Accountable for volume, profit and share performance in the Greater New York City market.• Responsible for leading a team of four Distributor Sales Managers who manage three distributors that account for 18MM case equivalents and $290MM in Distributor Net Revenue annually.• Responsible for leading two Sales Representative Leads that manage thirteen Sales Representatives that call on approximately 850 key on premise accounts.• Responsible for Price Promotion implementation and evaluation.

Chicago, Il, Us

• As a team, received Management Unit of the Year in 2013.• Over the course of four and a half years, managed three distributors that accounted for 7.5 MM case equivalents and $108 MM in Net Revenue.• Managed two MillerCoors President's Award winners; Certo Brothers Distributing (2013) and Spirit & Sanzone Distributors (2014).• Consistently a top performer of new item launches in the Northeast Region. Launches that included Brands such as Batch 19, Redd's Apple Ale, Miller Fortune and Third Shift.• Managed the launch and training of two key selling programs; Building with Beer and SmartSKU in three distributors.• Selected to be a Change Champion, participated in special projects that included the launch of Communication Advantage and worked on the Mobility Sales Solutions Task Force.

Rochester, Ny, Us

Responsible for leading, managing and monitoring field sales program execution from concept to depletion based on annual sales of 33 MM cases. Also responsible for developing, consolidating and managing the communication between sales and other functions of the business (Logistics, Marketing, Operations, Procurement and Supply), as well as generate and manage sales demand planning across the business and breweries.• Management of the Product Execution Process (PEP) to launch new items.• Host and lead the weekly Sales and Operations Meetings with an emphasis on demand planning.• Management of the Commercial Distribution Focus.• Create and communicate Limited Time Offer and Seasonal Order Trackers.• Own, update and manage the Commercial Item Master data.• Support and develop the Forecasting Manager.• Support and develop the Sales Operation’s Interns.

Rochester, Ny, Us

Directed, motivated and managed wholesalers to achieve company targets and objectives through multiple responsibilities.• Responsible for increasing depletions and shipments off of a base of 1.75 MM case equivalents per year.• Responsible for managing an annual budget of $215k per year.• Conducted market surveys and store level data analysis to identify opportunities, measure execution and held wholesalers accountable using Six Sigma methodologies.• Compiled and presented Annual Business Plans that aligned with regional objectives.• Presented monthly reviews, updates and plans to drive execution against the ABPs.• Key Account activity management (BDA), leveraging Store Level Data (VIP).• Incentive management.• Manage pricing at the wholesale and retail level including price adjustments and promotions.• Directly engaging key accounts to ensure execution at retail.

Us

Led North American Breweries retail initiatives through coordinating regional call points, division sales, marketing functions and the wholesaler network.• Responsible for growing a call book that accounted for 750,000 case equivalents per year. • Responsible for seven percent of the total National Accounts volume within North American Breweries.• Communicate with Regional and District Sales Manager to ensure wholesaler execution.• Development and presentation of post and pre promotional analysis.• Maintain a competitive ad activity database.• Manage VIP/SRS system accuracy.• Develop and manage individual Retail Annual Business Plans for each call point; including the identification of the account’s SWOT, distribution gaps, store level opportunities and promotional opportunities.• Execution of field marketing activation.• Incentive management.

Temple, Texas, Us

Account Management responsibility for five convenience store chains that are located in New England. Management responsibilities for a Host Account Representative.• Responsible for five chain accounts with stores located in the following States: Connecticut, Maine, Massachusetts, New Hampshire and Vermont• Exceeded Sales Budget by $7.3 MM with an Annual Sales Budget that exceeded $76 MM.• Exceeded Average Sales Per Store Per Week Budget by $1,100 with a year-end goal of $9,800 per store per week.• During the first quarter of 2007, sold a major Customer on two programs that were previously being delivered via Direct Store Delivery. Projected Annual Sales for these two programs are in excess of $2.7 MM.• Served as the Food Service contact for the other Area Sales Managers. • Managed and maintained planograms for three out of the five chain accounts. This included plan-o-grams for the following categories: Beverage, Confection, Cooler, Freezer, Grocery, Paper/Pet/Cleaning, Snacks and Tobacco.

Temple, Texas, Us

Responsible for managing the Beverage, Confection, Food Service, Grocery, Perishable, Snack and Supply Categories for the Baldwinsville, New York and Contoocook, New Hampshire Distribution Centers. Responsibilities within those categories included meeting Overstock, SKU Management and Service Level Objectives. The Divisional Buyer also has a focus on meeting Divisional Income goals.• Managed Categories that accounted for $12 MM per week in Sales Volume.• Met with Brokers and Vendors on a regular basis to negotiate programs and to review our mutual business.• Managed the Merchandising piece for the start up of two new Customers, in excess of 400 stores.• Managed all Merchandising aspects for the transition of 185 stores from the McLane Mid-Atlantic Division to the McLane Northeast Division, Spring 2005. Upon completion, division received a letter from 7-Eleven stating that it was the smoothest transition that they had been involved with.• Managed, planned and coordinated the 2004 McLane Northeast Fall Trade Show that was held in Springfield, Massachusetts, the 2005 McLane Northeast Fall Trade Show that was held in Philadelphia, Pennsylvania and the 2006 McLane Northeast Fall Trade Show that was held in Cooperstown, New York. • As a Team, coordinated, managed and planned the 2004, 2005 and 2006 McLane Northeast Charity Golf Tournaments to support the Children’s Miracle Network of Central New York.