Paul Aviles Email & Phone Number

New York, NY, US

Hoboken, New Jersey, US

• Manage a team of campaign managers responsible for ~$150M in advertising revenue, driving efficiency, and scaling processes.
• Own daily functional management, triaging, and conflict resolution for the campaign management team.
• Instill operational rigor and discipline across the team for standardization and harmonization of workflow.
• Develop and deliver regular reporting on campaign stats and coach a high-performing team on performance goals and career growth.

• Provided paid search, paid social, video marketing, retail media network digital plans for presences on platforms including Amazon, Yelp, TikTok, Instagram, Meta, YouTube, Google, Bing
• Advised on comprehensive full-funnel strategies, incorporating retargeting, SMS, and email marketing campaigns to boost customer retention and repeat purchases tactics
• Proposed and implemented no-code and API automation workflows to enhance daily operational efficiency and productivity

London, GB

• Clients: Mars Wrigley, Walgreens
• Directed paid search activity: a total of $22M+, across Mars Wrigley confections and pet brands within the CPG vertical o Developed long-term paid search strategies, engaged with team members to implement tactics and.
• Led paid search and social team’s operations: o Assessed workflow of search, social teams and implemented 90-day operational plan which successfully increased each team member’s accountability, contribution, and.
• Updated and established roles, responsibilities, and expectations for onshore and offshore teams

New York, NY, US

• Client: Sanofi
• Oversaw paid search activity: a total of $30M+, led teams across 44 brands within Rx/OTC healthcare verticalso Mentored and managed a team of 12 which included Directors, Associate Directors, Supervisors, and.
• Partnered with senior management to drive SEM strategy and set team’s priorities: o Develop guidelines to encourage/enforce accountability and defined deliverable/timeline parameterso Inspired team to meet/exceed.
• Led search team’s operations: developed staffing plans, created SOWs, led vendor partnerships, created program to track team and individual utilization servicing multiple accounts to successfully prevent burnout and.

New York, NY, US

• Clients: Sunovion, Brovana, Horizant, Watchman
• Led daily management of 12 SEM healthcare accounts with multiple conversion types
• Developed ongoing strategy and budget recommendations for existing clients and new business
• Presented account performance, competitive overview and SEM 101 training to clients
• Identified gaps/inefficiencies and improved processes through automated data pulls

• Clients: Cartier, Richemont, Hewlett-Packard
• Responsible for daily account operations both strategic and tactical levels
• Created projections and develop recommendation decks
• Participated in recurring performance meetings with clients
• Maintained an integrated approach with supporting media departments
• Implemented staff training for onboarding new team members

• Clients: T-Mobile, T-Mobile Hispanic
• Planned, implemented and optimized campaigns to meet client goals
• Participated in group interviews with potential staff members
• Delegated departmental responsibilities amongst junior staff
• Prepared and presented media recommendations
• Created performance report templates

• Clients: Remington, Tic Tac, Nutella, T-Mobile
• Participated in recurring performance meetings
• Conducted market research to uncover trends
• Analyzed data and optimized campaigns
• Created and uploaded campaign spreadsheets
• Reconciled account invoices

London, London, GB

• Clients: Nestle: Butoni, Taster’s Choice, Nesquik
• Researched potential partner sites appropriate for social strategy
• Collected ad delivery and campaign performance from partner sites
• Created traffic files for ad tagging placement units
• Prepared and distribute all insertion orders for client campaigns
• Organized creative specifications for media placements

• Clients: Sanofi-Aventis, Crestor, Heartgard
• Created quarterly analysis spreadsheet reports for client accounts
• Reviewed contracts to verify accuracy of account expenses and terms
• Accounted for weekly commercial spots rates and air times
• Updated monthly and quarterly account budgets

• Developed monthly grassroots promotional strategy
• Auditioned and hired entertainment acts and personnel
• Supervised staff and oversee event operations
• Created financial reports to track revenue, profit and expenses