Paul Bennett Email & Phone Number

Richmond-Upon-Thames, London

Worked across Product and Marketing teams including writing and editing content, working with content teams across Europe and launching new products.-- Edited content for the 2014/2015 eBay social media strategy including social influencers in the world of fashion (Millie Mackintosh), popular music (Lethal Bizzle) and magazines (FHM).-- Launched: -- eBay Fashion Edit: http://pages.ebay.co.uk/reviews/fashion/ -- eBay Electronics: http://pages.ebay.co.uk/reviews/electronics/ -- eBay Home & Garden: http://pages.ebay.co.uk/reviews/homeandgarden/--Scripted eBay fees You Tube video (https://www.youtube.com/watch?v=jD8g3goH6G8)-- Launched a pan-European advertising hub (http://advertising.ebay.co.uk) in 5 languages and across 7 countries-- Localisation of eBay Returns and migration of pages into Drupal CMS-- Revised information architecture (IA) for eBay Seller Help-- Ensured content appropriate for new brand guidelines and adhered to voice & tone style guide

Richmond-Upon-Thames, London

-- Lead PayPal Web Publishing team for all PayPal marketing pages across Europe, Middle East and Africa. Responsible for a channel that provided more than half of new users-- Ensured high standards of web production and accessibility with a focus on natural search leading to official PayPal UK sites occupying top search results on Google-- Performed A/B and multi-variant testing and Site Catalyst and Google Analytics reporting-- Established and maintain pan-European the third-party hosting relationships with companies like Carrenza in the UK and Consultix in Germany-- Lead EMEA migration to a new platform using a new CMS and provide EU training on CMS -- Acted as Chief Liaison Officer with web development teams across international time zones-- Lead processes for localisation and adaptation of pan-EMEA marketing projects-- Launched PayPal Business site (www.paypal-business.co.uk) to drive activation and activity with a focus on sign-ups and improved SEO

Richmond-Upon-Thames

-- Oversaw a 50% year over year increase in traffic on PayPal-owned sites -- Hands-on training provided: Train Content Managers on CMS, Visual Designers on PhotoShop and SnagIt and Web Producers on remote HTML publishing-- Developed customer-centric website, user friendly emails and comprehensive Style Guide-- Adapted US Product content for a UK audience to increase adoption and sign-ups-- Developed third-party strategy for hosting and development of marketing campaigns-- Recruited and project manage agency to revamp of PayPal on eBay website including new design guidelines, copy and navigation (www.ebay.co.uk/paypal)-- Provided UED testing of new marketing Content Authoring CMS-- Managed all production and marketing content on UK website-- Reduced time to publish pages from three weeks to one day (one hour for critical changes)

Richmond-Upon-Thames

-- Manage all production and marketing content on UK website.-- Write and edit marketing emails.-- Adapt US content for Product pages.-- Liaise with Content Specialists in Dublin to ensure consistency of brand messaging, voice and tone across different platforms.

80 Hammersmith Road, Hammersmith, London W6

-- Managed four separate portals (Netscape Online, CompuServe, netbreeze and AOL.co.uk) and lead the redesign and promotion of these four branded sites-- Integrated Netscape and CompuServe publishing processes to make web site updates more efficient across web portal team-- Delivered a full service redesign on time and to budget-- Acted as Chief Compliance Officer responsible for World Wide Web Consortium (W3C) accessibility levels.-- Provided revenue streams with key e-commerce partnerships across portals and integrate new products including National Lottery, Press Association, ITN and sports.com -- Maintained traffic levels to CompuServe with reduction in team numbers from 25 to two -- Identified and rolled out strategic cost-cutting opportunities to reduce overheads by 60% -- Increased monthly traffic on www.aol.co.uk by 200% from 11 to 33 million monthly page impressions-- Maintained monthly traffic on CompuServe at two million monthly page impressions-- Ensured all websites were accessible and compliant with W3C Guidelines

80 Hammersmith Road, Hammersmith, London W6

-- Managed Social Media across CompuServe Forums, Message Boards and Web tools-- Instigated complete redesign of CompuServe Web and proprietary service to adhere to AOL Brand Guidelines-- Managed News, Sport, and Weather channels plus managing Welcome Page-- Researched, edited and helped produce monthly e-newsletter for 400,000+ subscribers

Farringdon, London

-- Commissioned, wrote and edited Web site reviews for monthly magazine, circulation 60,000-- Interviewed industry figures and media celebrities (including David Bowie) for magazine and website-- Assisted in writing web site reviews for Rough Guide to the Internet and The Guardian Guide-- Judged national web site awards and appeared on local radio and BBC TV News-- Wrote news stories, product and web site reviews and features-- Managed exhibitions, magazine marketing, subscription offers and sold classified ad space

Kilburn, London

-- Managed a team of sub-editors ensuring style guidelines on a daily classified advertising newspaper were followed-- Edited classifieds ads, updated style guide and managed motoring section of newspaper

Oxford Street, London

-- Getting my hands dirty in PR, Direct Mail and database work for clients

Clifton, Bristol

-- Working primarily for Honda Automotive managing summer exhibition road shows during a very wet English summer-- Got to drive the range of Honda cars from Honda Civic to Honda NSR

Ba (Joint Hons), Commmunication And Cultural Studies With Public Media

Education record