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Experienced Website Manager with skills in design, content and project management. A proven ability to recruit and lead high performing teams, combined with a track record of building and maintaining large, popular online brands and significantly increasing the amount of traffic to them.Key Skills:Content, CMS, UX, Design, Information Architecture, Publishing, Accessibility, Management, SEO, Marketing Emails
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Digital Content Manager (Contract)Ebay Inc Feb 2013 - Jan 2016Richmond-Upon-Thames, LondonWorked across Product and Marketing teams including writing and editing content, working with content teams across Europe and launching new products.-- Edited content for the 2014/2015 eBay social media strategy including social influencers in the world of fashion (Millie Mackintosh), popular music (Lethal Bizzle) and magazines (FHM).-- Launched: -- eBay Fashion Edit: http://pages.ebay.co.uk/reviews/fashion/ -- eBay Electronics: http://pages.ebay.co.uk/reviews/electronics/ -- eBay Home & Garden: http://pages.ebay.co.uk/reviews/homeandgarden/--Scripted eBay fees You Tube video (https://www.youtube.com/watch?v=jD8g3goH6G8)-- Launched a pan-European advertising hub (http://advertising.ebay.co.uk) in 5 languages and across 7 countries-- Localisation of eBay Returns and migration of pages into Drupal CMS-- Revised information architecture (IA) for eBay Seller Help-- Ensured content appropriate for new brand guidelines and adhered to voice & tone style guide -
Lead Manager: Emea Web Production And Web PublishingPaypal Jan 2012 - Dec 2012Richmond-Upon-Thames, London-- Lead PayPal Web Publishing team for all PayPal marketing pages across Europe, Middle East and Africa. Responsible for a channel that provided more than half of new users-- Ensured high standards of web production and accessibility with a focus on natural search leading to official PayPal UK sites occupying top search results on Google-- Performed A/B and multi-variant testing and Site Catalyst and Google Analytics reporting-- Established and maintain pan-European the third-party hosting relationships with companies like Carrenza in the UK and Consultix in Germany-- Lead EMEA migration to a new platform using a new CMS and provide EU training on CMS -- Acted as Chief Liaison Officer with web development teams across international time zones-- Lead processes for localisation and adaptation of pan-EMEA marketing projects-- Launched PayPal Business site (www.paypal-business.co.uk) to drive activation and activity with a focus on sign-ups and improved SEO -
Content And Design ManagerPaypal Dec 2007 - Jan 2012Richmond-Upon-Thames-- Oversaw a 50% year over year increase in traffic on PayPal-owned sites -- Hands-on training provided: Train Content Managers on CMS, Visual Designers on PhotoShop and SnagIt and Web Producers on remote HTML publishing-- Developed customer-centric website, user friendly emails and comprehensive Style Guide-- Adapted US Product content for a UK audience to increase adoption and sign-ups-- Developed third-party strategy for hosting and development of marketing campaigns-- Recruited and project manage agency to revamp of PayPal on eBay website including new design guidelines, copy and navigation (www.ebay.co.uk/paypal)-- Provided UED testing of new marketing Content Authoring CMS-- Managed all production and marketing content on UK website-- Reduced time to publish pages from three weeks to one day (one hour for critical changes) -
Content ManagerPaypal Nov 2006 - Dec 2007Richmond-Upon-Thames-- Manage all production and marketing content on UK website.-- Write and edit marketing emails.-- Adapt US content for Product pages.-- Liaise with Content Specialists in Dublin to ensure consistency of brand messaging, voice and tone across different platforms. -
Senior Programming Manager: Web PortalsAol Mar 2003 - Aug 200680 Hammersmith Road, Hammersmith, London W6-- Managed four separate portals (Netscape Online, CompuServe, netbreeze and AOL.co.uk) and lead the redesign and promotion of these four branded sites-- Integrated Netscape and CompuServe publishing processes to make web site updates more efficient across web portal team-- Delivered a full service redesign on time and to budget-- Acted as Chief Compliance Officer responsible for World Wide Web Consortium (W3C) accessibility levels.-- Provided revenue streams with key e-commerce partnerships across portals and integrate new products including National Lottery, Press Association, ITN and sports.com -- Maintained traffic levels to CompuServe with reduction in team numbers from 25 to two -- Identified and rolled out strategic cost-cutting opportunities to reduce overheads by 60% -- Increased monthly traffic on www.aol.co.uk by 200% from 11 to 33 million monthly page impressions-- Maintained monthly traffic on CompuServe at two million monthly page impressions-- Ensured all websites were accessible and compliant with W3C Guidelines -
Senior Web Producer And Group EditorCompuserve Feb 2001 - Mar 200380 Hammersmith Road, Hammersmith, London W6-- Managed Social Media across CompuServe Forums, Message Boards and Web tools-- Instigated complete redesign of CompuServe Web and proprietary service to adhere to AOL Brand Guidelines-- Managed News, Sport, and Weather channels plus managing Welcome Page-- Researched, edited and helped produce monthly e-newsletter for 400,000+ subscribers -
Publishing Executive, Reporter & Section EditorEmap Jun 1997 - Feb 2001Farringdon, London-- Commissioned, wrote and edited Web site reviews for monthly magazine, circulation 60,000-- Interviewed industry figures and media celebrities (including David Bowie) for magazine and website-- Assisted in writing web site reviews for Rough Guide to the Internet and The Guardian Guide-- Judged national web site awards and appeared on local radio and BBC TV News-- Wrote news stories, product and web site reviews and features-- Managed exhibitions, magazine marketing, subscription offers and sold classified ad space -
Senior Sub EditorLoot Feb 1994 - Jun 1997Kilburn, London-- Managed a team of sub-editors ensuring style guidelines on a daily classified advertising newspaper were followed-- Edited classifieds ads, updated style guide and managed motoring section of newspaper -
Pr ExecutiveCondor Public Relations Sep 1993 - Feb 1994Oxford Street, London-- Getting my hands dirty in PR, Direct Mail and database work for clients
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Corporate Hospitality Co-OrdinatorRs Alliance Advertising Mar 1993 - Sep 1993Clifton, Bristol-- Working primarily for Honda Automotive managing summer exhibition road shows during a very wet English summer-- Got to drive the range of Honda cars from Honda Civic to Honda NSR
Paul Bennett Skills
Paul Bennett Education Details
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Commmunication And Cultural Studies With Public Media -
Brislington School
Frequently Asked Questions about Paul Bennett
What is Paul Bennett's role at the current company?
Paul Bennett's current role is Content and Design Manager, Web Editor and Web Production Specialist.
What is Paul Bennett's email address?
Paul Bennett's email address is pa****@****pal.com
What is Paul Bennett's direct phone number?
Paul Bennett's direct phone number is +1 408-376*****
What schools did Paul Bennett attend?
Paul Bennett attended Leeds Trinity University, Brislington School.
What are some of Paul Bennett's interests?
Paul Bennett has interest in Photography On A Dslr And An Iphone, Football, I Quite Like My Kids, Especially Football, Travelling On Planes, Photography, Sports, Trains And Automobiles, All Things Internet, Travel.
What skills is Paul Bennett known for?
Paul Bennett has skills like Seo, E Commerce, Cms, Content Management, Information Architecture, Content Strategy, Usability, Web Content Management, User Experience, Digital Strategy, Web Content, Web Analytics.
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