Paul Kelly is a seasoned art director with over a decade of experience in digital and print media. Throughout his career, he has collaborated with top brands like Bacardi, Red Bull, and Heineken, delivering exceptional results across branding, UI/UX design, motion graphics, and more. Paul's creative expertise makes him a sought-after professional in the industry.

* Winner of Grand Prix at AMPC Star Awards 2020 *Honey+Buzz (re-branded from our Because XM Irish business in 2019) is a fully-integrated agency that helps brands find their ‘extraordinary’ at every stage of the marketing process – from brand strategy and planning through to class-leading concepts, design, activation and measurement.• Handle all briefs that entered the creative department and develop full campaigns.• Manage the creative department and source all freelancers when required.• Work side by side with the Account Directors/ Managers to deliver the best response.

Role: Lead Art Director for BACARDÍ Global Brands across 16 markets in Europe.• Creating the Summer/Winter Key Visuals - On/Off Trade for 2018 campaign.• Extensive experience in generating big ideas and developing campaigns which crossed into shopper/ digital/experiential marketing.• Working closely with clients to deliver expectations and hit deadlines.• As lead Art Director, a key part of my role is to delegate smaller campaign elements to junior members of the Irish International team.Key Projects:• Toolkit for Europe: Developed the 2018 Shopper Marketing Toolkit for BACARDÍ RUM portfolio.• Key Visuals: Created Key Visuals for use in northern and southern Europe: Summer/Winter 2018• POS & Digital: Designed full suite of POS for In-Store, Out of Home (OOH) and all digital executions for“The Original BACARDÍ Mojito” which is the key serve for 2018.• Halloween Event: Halloween Key Visual dev. & experiential event for Halloween across Europe.BACARDÍ USA requested a quote for usage rights of my images for use globally.

Permanent TSB, K-Club, Baileys Irish Cream

DIGITAL: Understanding of all digital platforms. Practiced pixel perfect digital design skills. Graduated using HTML + FLASH coding. Create tactical social media campaigns, digital Strategies, rich media content (HTML5), UI design, digital branding, web design + CMS systems.PRINT: Art direction, brand development, studio/product photography, packaging, storyboarding, illustration, information graphics and clothing design.Clients: SuperValu, GlaxoSmithKline.

Baileys Irish Cream, Heineken Ireland.