Paul Rutt Email & Phone Number

6 months contract to review and propose changes to the organisations MI capabilities.

Crawley, West Sussex, United Kingdom

Having embedded a new Data Governance framework with Deloitte. My team now consists of the following sub teams, Architecture, Integration, Management and Governance and I report directly into the Senior Leadership team, defining and driving the AGL Corporate Data Strategy.

Crawley

Leading a large team with the responsibility for identifying actionable customer insights through the use of relevant customer segmentations and analytics.

Swindon, United Kingdom

I joined Nationwide as Customer Insight Manager in charge of leading new projects and initiatives.This included the introduction of a new online customer panel that enhanced Nationwide's ability to listen to customer feedback and be guided by their needs. Having successfully delivered a number of key projects, I was then asked to move over and lead the segmentation team.My role within the segmentation team was to support the development of the forward segmentation strategy, which considered the role of value, lifestage, needs and channel; to ensure these segmentation models were fit for purpose and to provide the required guidelines on how they should be implemented throughout the business in support of the customer strategy.Specifically I was asked to build and deliver the channel usage segmentation model and then to lead the strategic use of this model around the business by ensuring awareness and buy-in to the segmentation outputs, customer insights, recommendations and KPI’s that supported and drove the customer strategy forward.These roles enabled me to gain a sound knowledge of SAS, which given my programming background, I found fairly easy to pick up. In support of this I attended the following courses: SAS Foundations, SAS Programming, SAS Macros and SAS Statistics.

Southampton, United Kingdom

This role gave me responsibility for analytics and insight across all UK brands (P&O Cruises, Princess Cruises, Cunard and Ocean Village Holidays).The role was created for me during a company restructure where my main responsibilities were to manage all the brands’ analysts. This was to ensure the new team took on my own proactive attitude in ensuring insight was provided to areas of the business where revenue performance could be enhanced.Prior to this, I was employed as Senior Marketing, DM & Database Executive for the Ocean Village brand. These roles required a broad skill set and sound knowledge of SQL, Crystal Reports, Access & Excel, VBA, Oracle tools (TOAD etc), Business Objects, MPS requirements, NDA’s, DM and Relation Database principles. I also used Dreamweaver & Fireworks for emails and I have a good knowledge of web based design and development using HTML, JavaScript and PHP etc.