Led the company’s GTM strategy to promote, sell, and drive business value from Informatica’s Data Integration, Data Quality, Master Data Management, Data Governance, Data Catalog, and Data Marketplace solutions from the global banking and financial services industry.• Established and maintained executive-level relationships with CDO’s, CTO’s, CIO’s, and Business leaders across the top financial institutions in the U.S., Canada, UK, EMEA, and ASEAN region• Supported global sales teams with industry expertise to align with C-level decision makers, identify and grow new sales opportunities, help customers understand the value of Informatica’s data management and data governance solutions for their business needs. • Responsible for defining and creating industry messaging used to create outbound marketing collateral and programs for outbound marketing, industry web pages, and Account Based Marketing efforts.• Developed and delivered industry sales playbooks and enabled the field teams on how to sell Informatica into Banking & Financial Services• Managed our industry GTM investments with AWS, Microsoft, Snowflake, Databricks, Deloitte, Accenture, Cognizant, and Cap Gemini • Presented and participated at key industry events, including AWS Reinvent, FIMA, NAFIS, A-Team Data Management, Gartner, and Informatica World across the globe, showcasing best practices and innovation leveraging proven methods and solutions to leverage data as a business asset across banking and financial services industry.

Led the Informatica Business Value Engineering team supporting the global sales team with Business Value Assessments, ROI/TCO calculators, and consultative sales support to help quantify the value of making our customer’s data “Fit for Business Use” powered by Informatica.- Increased and achieved an average deal close rate of 78% for 10+ years- Increased the average deal size by 55%- Reduced discount rates by 70%

Launched and led Informatica's Industry team of SMEs supporting global sales, marketing, and product development with industry frameworks, solution accelerators, and sales content resulting in larger deals by 40%, reduced discounts by 65%, and helped align Informatica with executive audiences as a trusted partner for their data management and data governance needs.

• Established Informatica's first Industry Marketing program and practice for Financial Services, Insurance, Healthcare, Retail, and Public Sector.• Developed vertical sales and marketing content to align product adoption with customers' business priorities, resulting in an increased pipeline and opportunities for Informatica’s global sales teams resulting in 120% pipeline creation and average deal size 2.5x vs. the rest of the business

Led global financial services industry solutions marketing efforts at Informatica, driving awareness and demand for enterprise software solutions in banking, capital markets, and insurance. Developed go-to-market messaging, sales content, and sales tools to identify new sales opportunities and grew new use cases for Informatica solutions, resulting in a 20-30% increase in sales opportunities and a 60-80% growth in deal size.

Launched and pioneered Informatica’s Data Governance and Integration Competency Center Solutions Marketing to promote the concepts and value of Data Governance programs. Promoted benefits and strategies for adopting Integration Competency Centers to reduce data management costs at an enterprise level. - Developed whitepapers, solution sheets, sales presentations, website copy- Managed and owned all outbound marketing campaigns to drive leads- Managed analyst relationships with Gartner and Forrester- Led our customer advisory groups across data governance

Spearheaded product strategy and marketing efforts for mortgage pricing solutions in the sub-prime, Alt-A, and prime mortgage industry. Developed compelling content, executed demand-generation campaigns, and enabled sales teams. Drove product launches and achieved substantial revenue growth through innovative marketing strategies and sales enablement initiatives.

Responsible for product marketing of Dorado's cloud-based loan solutions in the U.S. mortgage industry. Developed and executed go-to-market strategies with sales and marketing content to drive product adoption and collaborated with cross-functional teams to ensure alignment with customer needs and industry trends.

Responsible for product marketing, demand generation, and content management strategy and delivery.

Reporting to the CEO, lead the GTM, development, launch, sales, and marketing of Sagent Insight for Retail Banking, a comprehensive data warehouse solution for the banking and credit union industry built with Sagent’s ETL, Data Quality, Enterprise Reporting Platform resulting in a multi-million dollar business unit in two years.

Led a team in developing and launching Visa Vue Advantage, a business intelligence service built on Microstrategy for Visa's Issuer and Merchant banks across N. America, Latin America, U.K., Europe, Canada, Asia Pacific, and Middle East/Africa to analyze cardholder spending and merchant sales performance, utilizing data and analytics for cross-selling, risk management, and fraud mitigation.L

• Led the development of new customer acquisition marketing programs using statistical modeling processes with SAS Enterprise Miner.• Implemented data analysis techniques to drive successful marketing strategies.• Achieved a significant increase in customer acquisition and revenue growth for Providian Bancorp.