Marcelo Pimentel Email & Phone Number

São Paulo, Brasil

As a Google Business Executive for large customer clients, my role is to manage and nurture strategic relationships with key clients, becoming a trusted advisor, by understanding client’s unique needs and providing tailored solutions using Google's products and services. My role also focuses on identifying opportunities for upselling and cross-selling to expand the partnership with key clients (Cloud & Platforms).Highlight achievement: Development of Artificial Intelligence C-Session, aiming to engage and guide the senior leadership of customers on their AI journey and business application.

São Paulo Area, Brazil

Responsible for the strategy and portfolio management of Food Preparation for Latin America. Main responsibilities:- Definition & execution of long term strategic plan of new products and services for the region, driving portfolio leverage, optimization and market performance.- Hold accountability of the P&L of the region, maintaining close relationship with local category managers on the planning and execution of marketing & commercial levers.- Develop and communicate the long term vision for the business to all stakeholders along the product development chain: R&D, design, purchasing & manufacturing.

São Paulo Area, Brazil

Responsible for leading the marketing team in charge of Dark Spirits brands, representing overthan 70% of the company’s revenue. Main attributions and results:- Definition and execution of the strategic plan: 22 new products launches, mainly premium,resulting in +14% revenue growth, +20% gross profit and market share gain of 7 pts YoY.- Implementation of 6 ads campaigns focusing consumer recruitment over Digital channels:Followers increase of 4x on Bacardí main social network; overall social engagement doubledvs. previous campaigns.- Relaunch of Dewar's scotch whisky brand in Brazil: Business plan definition, budget approvalwith global leadership. First year of the project accrued revenue growth of 300% vs. PY.- Leadership on the planning and execution of several brand activation events, including F1 sponsorship with Martini brand.- Responsible for the leadership agenda with the partner Distell, Amarula’s owner.

Responsible for the marketing team of Business Unit Manaus - Air treatment, Dishwashers andMicrowave ovens. Main attributions and results:- Implementation of marketing initiatives: Digital & offline campaigns, POS activities andmarket/consumer research. Annual budget management of R$17 MM.- Development of the businesses strategies: 5yr product plans approved with global teams, 35sku's launched along the 2 years leading the BU.- Development and execution of the marketing plan, including pricing & channel strategy.- P&L Management: price setting, sales forecasting and final reporting to senior leadership.- Leadership of Cost Protection project: Savings of R$13 MM due to fx rate oscillations.

São Paulo Area, Brazil

Responsible for the product management of the Air Treatment business: - Construction and execution of marketing plan, channel strategy (traditional home appliances retailer, e-commerce and specialized retailer), new product launches and media campaigns;- Leadership of an advertisement campaign for Air Coolers in several touchpoints - open TV, POS, Online - with a R$ 7 million budget and sales growth rate of 80% vs. previous year;- Interface with all areas of the Supply Chain: Production, Inventory Planning, Purchasing, Logistics and Foreign Trade.

Responsible for managing the second-largest client of the company, with active participation in two of its important acquisitions and in its IPO held in 2011. As a result, the sales revenue within Whirlpool grew by 55% through big focus on the promotional calendar and mix development. By the end of the period, the client reached the top position among the most profitable clients of the company.

São Paulo Area, Brazil

Commercially responsible for home appliances spare parts distributors: focus on sales growth, new business and product development and trade marketing strategy.

Job rotation experience and project development in the sales department

Business Administration And Management, General

Executive Summer School

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Bachelor'S Degree, Mechanics Engineering

Activities and Societies: Chairman of Mechanical Engineering Student Directory (Centro Acadêmico Mecânica - CAM)

Ensino Superior