• Spearheading performance marketing efforts to drive digital growth and maximize ROI.• Managing and optimizing advertising campaigns across Meta, Google, TikTok, and affiliate marketing channels.• Leveraging data-driven insights to design and execute high-converting campaigns for online sales growth.• Implementing post-boosting strategies to enhance content reach and audience engagement.• Ensuring alignment between campaign objectives and overall business goals to achieve measurable results.

• Developing and executing digital marketing strategies and campaigns across various channels.• Identifying and analyzing market trends and consumer behavior to develop targeted marketing campaigns that drive business growth.• Collaborating with cross-functional teams, including designers, developers, and copywriters, to create compelling marketing content and assets.• Managing and optimizing digital marketing budgets to maximize ROI and achieve marketing objectives.• Monitoring and analyzing campaign performance metrics, such as conversion rates and customer acquisition costs, and using data to inform marketing strategies.• Conducting market research and competitive analysis to identify new opportunities and areas for growth.• Staying up-to-date with the latest digital marketing trends, tools, and techniques and applying this knowledge to improve marketing performance.

My Role & Responsibilities at Andamen: • Managing Overall Digital Marketing for Andamen• Responsible for Digital Media Planning & strategy to meets the business objective• Lower down the CAC & improve LTV with better campaign targeting• Conversion Rate Optimization to improve the business revenue• Landing Page Optimization to meet the campaign objective• Campaign strategy to improve the Return on Ad Spend (ROAS)• Optimize customer retention with better Email & SMS Marketing• Competitor Analysis & Researching for better opportunities in the field of Online Marketing

Managing digital marketing for Ridge Clients:Performance MarketingMedia Planning & StrategizingLanding Page OptimizationPrepare Campaign StructureCampaign setup & ThemeficationConversion Rate OptimizationCampaign Setup - Google, Facebook, LinkedIn, Quora & TaboolaCoordinate with various affiliate for performance campaignEmail & SMS MarketingEmail Drip Campaign

Here at SumitSu I am responsible for handling digital marketing process of the company. That includes:✔ Increasing Traffic & Sales through Paid & Organic Method✔ Increasing traffic & Sales through different Google Adwords Campaign including Search Ads, Display Ads (CPV & CPM), YouTube Video Ads, Shopping Ads (PLA), Re-Marketing Ads ✔ Increasing Traffic & Sales through Facebook Ads – Carousal Ads, Post Boosting Ads, Product Listing Ads✔ Landing Page Optimization for better Conversion Rate✔ Increase Sales through affiliate marketing program✔ Increase Sales through Email & SMS Marketing✔ Competitor analysis for better growth of business✔ Time to time website auditing for better growth

My Roles now has:✔ Keyword Research & Creation for Paid Campaign✔ Creating & Managing Search & Display Network Campaigns✔ Bid management✔ Improving Quality Score✔ Landing Page Optimization✔ Competitor Analysis ✔ Monitoring Campaign Performance through Google Analytics

My work responsibilities are followings:✔ Monitoring Performance & Issues of websites through Google Analytics and Webmaster tools✔ Monitoring Website SEO health by doing time to time website analysis through different available tools✔ Prepared Canonicalization plan for the website to avoid duplicate landing pages and Panda Penalty✔ Performing Keyword Research for Content Marketing as well as for website landing page✔ Creation of Title, Meta description & Tags Optimization for better result on SERP✔ Creation & Submission of Robots.txt & Sitemap in XML and HTML✔ Developed & Managed several blogs for the Company & Posting Content on Company Blog✔ Monitored Performance of keyword phrase to drive traffic from Search Engine✔ Competitor Analysis & Researching for better ideas if I could find✔ Schema tag creation and insertion in the website✔ Prepared Internal Linking Architecture for better Navigation plan for the website✔ Monitoring backlinks of own website & competitor’s website through various tools e.g. Ahrefs.com, OSE, Majesticseo.com, BacklinkWatch.com, Keywordspy.com and seobook.com✔ Quality Link Building Activities like Broken Link building, Resources Links Outreach, Niche Directory, local listing, profile listings & Guest Blogging✔ Monitoring performance and Creating shareable social media content✔ sharing content on Social Media Platforms like Facebook, Twitter, Google+ , LinkedIn, StumbleUpon, Tumblr✔ Increasing Brand Awareness by different Digital Marketing methods & Reputation Management