CNX operates as Condé Nast’s in-house creative agency, working across 32 markets and in collaboration with our world-leading brands. The company’s long history of immersive, visually arresting storytelling enables the agency the power to bring brands to life in spectacular ways, harnessing the experience of the company's talented team of journalists, designers, video producers and directors to ensure clients always receive innovative solutions utilizing global and local knowledge.

Part of the core management team that launched Times Studio. Times Studio was setup to develop and produce original video content for Platforms, Brands and Times Group companies. Times Studio produced Fiction / Non Fiction shows for MX player & Zoom and created video content / digital commercials for brands like NBA, Maruti Suzuki, Aegon Life, LIC, Diageo and Ford India.

MashUp Brand Solutions

MashUp Brand solutions was formed as a strategic partnership between WPP’s GroupM & Optimystix entertainment to harness the potential of rapidly growing digital video & to launch country’s first digital video-led brand solution agency. MashUp focussed on ‘video-led sustained engagement’ & worked with brands to connect with their audiences on digital & social media platforms using customised and original content.Executed award winning campaigns for large brands like Ford, Honda, OLX , Google, Colgate, Cipla, Sony India, Volkswagen, Facebook, MakeMyTrip & others.

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O4 Digital Media

O4 Digital was an online video publishing, marketing & production company founded by Optimystix Entertainment. 
 Spearhead the creative team that consisted of creative strategists, writers and producers. 
O4 Digital was appointed as EP to manage the indian edition of the global campaign YouTube Comedy Week. I was responsible for programming, curating, managing content partners & producing fresh content, promos etc. Launched the O4 Comedy Network as a part of O4’s Multi-Channel Network (MCN) business. Channels included – Cyrus Broacha, East India company, Mainduck etc

Worked on over 600+ hours of unscripted television content for broadcasters like NDTV, UTV and MTV.

Roles: - Programming Head (West) - Programming Head (Delhi) - Creative Head (Mumbai)