Richard Clarke Email & Phone Number

London, Greater London, United Kingdom

Consulting with teams, athletes, governing bodies and brands on sports digital, social media, communications and content strategy.• Asian Football Confederation 2018-date🇦🇪 UAE - Consulting on content, digital, CRM, social media as part of sustainability project🇮🇩 Indonesia - Consulting on content, communications digital, CRM, social media as part of development project🇵🇭 Philippines - Media training for the national teams - men's, women's, youth. Assisting on content and CRM🇮🇩 Indonesian Football League (LIB), Consultant Content Director, London/Indonesia, 2017-2018 (See below)🇬🇧 Arsenal Media Group (2015-2017) Consulting on digital and social media innovation for all areas of Arsenal FC, especially in overseas territories such as 🇮🇳 India, 🇨🇳 China and 🇺🇸 US. (See below)• Other clients: ⚽️ Premier League, Uefa, Bundesliga, Dugout – consulting on overseas strategy🎾 ATP – consulting on overseas strategy🏊‍♂️ USA Swimming – consulting on content, social media strategy🏏 Warwickshire CCC – consulting on content, social media strategy🎮 EVOS esports – consulting on content, digital, CRM, digital marketingHappy to be approached about permanent positions

Wembley, England, United Kingdom

Course Leader - MSc Sports Media and Marketing, MSc Football Communication and Digital Marketing - University College for Football Business, Global Institute of SportWriting and delivering modules. Marking, moderation. Course developmentModule taught include: Sports Content Creation, Sports Media Management, CRM and Data Analytics, Crisis Communications in Sports, Digital Marketing in Football, Football Fan Experience🎓 Lecturer on sports content strategy, writing, communications strategy, crisis communications, marketing - ASAPES (Azerbaijan), IFBI (Belgium)

✍️Columnist – The Cricket Paper, GiveMeSportDigital and Social Media correspondent - SportsBusinessContributor - Newsweek📚Author – Last-Wicket Stand: Searching for Redemption, Revival & a Reason to Persevere in English County Cricket (Reached No9 in Amazon cricket charts)📝 Writes an influential blog on sports content, digital, social media at MrRichardClarke.com🎙PODCASTS (on Apple podcasts, Spotify etc)📱🏈 Sports Content Strategy - speaking to thought-leaders in sports content, digital, social media, including creators, strategists, players, coaches etc🇮🇩⚽️ Football Indonesia - talking to players, coaches

Greater Jakarta Area, Indonesia

Developed content (video and social) strategy for Liga1 after its return to official competition in 2017. Huge challenges in culture, planning, social media sophistication, delivering value for partners o Appointed/managed video production agency. Managed incumbent digital agencyo Visited all Div 1 clubs in Indonesia rolling out digital/social media transformation strategyo 2017: Reach – 0 to 850k in seven months, engagement up 8x y-on-yo 2018: Reach – Up to 2.3m. Instagram reach 1m in 13 months, engagement up 3x y-o-y

✦ Using my experience to assist with digital and social media innovation for all areas of Arsenal Media Group especially in overseas territories. Specific help with content development for MLS All-Star game in summer 2016✦ Conducted research in key area including Snapchat, WhatsApp, US strategy, tour content✦ Key recommendations – early adoption of Snapchat, developmental use of emojis, relaunch of weekly podcast

✦ Devised, launched and managed editorial strategy in all content areas, including the following:o Website – content and redesignso International television showo Social media – UK and overseaso Publications – programme, magazineo Apps - iOS and Android appso Strategic branded content for commercial partnerso Appointed and led team of 17 permanent staff and a number of freelancers to execute strategy✦ Devised, launched and managed editorial strategy on Facebook, Twitter (English, Vietnam, US, Spanish), Instagram, YouTube Sina/Tencent Weibo. Sept 2014 metrics (global sports teams): o 3rd biggest on Twittero 5th biggest on Facebooko Biggest on Soundcloudo Fastest growing YouTubeo 5th biggest digital presence in China digital/social media✦ Developed international TV show, which was sold to 26 broadcasters and had a reach of 100 million households generating a significant revenue stream for Arsenal.✦ Developer of key editorial and branded content strands across all platforms. Also:o Interviewed Arsene Wenger and players each week for 12 yearso Travelled with team on tours and trips o Broadcaster, commentator, writer

London, United Kingdom

✦ Led the first phase of development in Arsenal’s digital properties. Implementing the first content strategy and taking a hands-on role in content creation. Also: o Established standards of excellence in digital innovation and editorial developmento Pioneered the importance of digital content within the clubo Devised highly-praised content strategy for the move from Highbury to Emirateso Travelled all over UK, Europe covering the team as a writer and broadcaster

Denver, Colorado

✦ Managed three departments – content, personnel, budget. Developed new strategy for content and social media resulting in dramatic upturn. The team grew exponentially from lowest to highest Facebook engagement percentage and had a rapid rise in follower numbers. Achievements: o Highest ranked Facebook page in MLS during 2016 and highest engagement percentageo Grew social media footprint by 250% in first 18 monthso Devised mini-series for Tim Howard’s return to MLSo Created a new branded content strategy delivering increased value to partners ✦ Communications strategist and club spokesman developing greater profile for the club in the crowded sports market of Denver. Steering committees: MLS All-Star game, Brazil v Panama friendly.