We help businesses optimise, elevate and transform their consumer marketing using Salesforce technology. We have managed technical implementations and configurations of Salesforce Sales Cloud, Service Cloud and Marketing Cloud. Recent projects include:> Pets At Home plc - Marketing Cloud Consultant - Strategic and operational support during and after migration to SFMC. I oversaw the organisation of customer data in Automation Studio and Contact Builder to create complex multi-channel marketing campaigns. Working extensively in Automation Studio, Journey Builder and Email Studio to develop and grow marketing automation capability; adhoc projects included developing SFMC training workshops, Einstein AI feature adoption, GCP integration, campaign reporting and analytics packs.> Good eLearning - Sales Cloud Business Analyst - gathered business requirements to optimise Sales Cloud instance; devised and built custom automations to prioritise high-value leads; created custom Cost-of-Sales object using Apex and Flows to automate processing and improve cost tracking and reporting accuracy; developed the integration between Sales Cloud and MS PowerBI to enhance reporting capability. > Jardine Motors Group - Marketing Cloud configuration; bespoke survey rollout; defined SFMC data strategy to meet campaign requirements; build data ETL processes in Automation Studio; created multichannel campaigns and Journey Builder automation.> c2c Rail - Marketing Cloud setup and configuration: gathered requirements and created user stories for SFMC configuration; created bespoke training on Email Studio, Content Builder, Automation Studio, Social Studio, Contact Builder; created scalable data model and Data Extensions for marketing campaigns; Journey Builder Automation, including onboarding comms from conception to launch; SQL and AMPscript

Reported to Head of CRM I was responsible for managing delivery and configuration of Salesforce CRM and Marketing Automation tools across MENA markets; liaising with Business Analysts, technical teams and implementation partners to deliver projects to budget.ACHIEVEMENTS* Managed the technical implementation of a single-customer-view database, marketing automation and loyalty programmes* Project managed the launch of front-end websites and iOS apps, backend reporting, CMS and campaigning and marketing automation tools * Managed the operational rollout of luxury retail loyalty programmes in 56 stores across 4 countries, including online assets - website and iOS/Android applications - training and store launches.Recruited and led a team of 5 to manage marketing campaigns, analytics and marketing automation operations for 30 luxury retail brands including Michael Kors, Marc Jacobs, Paul Smith, Kenzo, Christian Louboutin and Celine.

Responsible for defining and delivery of CRM strategy for global projects. Including analysis of commercial and operational CRM requirements, configuring CRM applications and championing customer-centric approach in all projects to ensure project opportunities are maximised and threats mitigated efficiently. Conducted user tests and ensuring quality and security controls are in place prior to project launch as well as designing, configuring and testing workflow rules around CRM infrastructure.

Customer lifecycle management (conversion, retention and VIP operations) across key European markets; devising and executing promotion and communication strategies

Responsible for CRM strategy, campaigns and VIP programmes, and associated budgets and KPI’s for all egaming products. Management of £600k marketing budget and leading team of 9 as well as leading the development of commercial negotiations and relationships with a range of 3rd-party software providers.

• Developed and implemented retention strategy for launch of UK website; devised and launched VIP player strategy; devised and managed customer lifecycle communications strategy; developed and managed coherent customer promotion strategy to enhance retention and increase customer lifetime value

• Worked on long-term marketing analysis projects – customer segmentation, basket analysis, customer behavioural analysis, Lifetime Value, acquisition and retention marketing, V.I.P reporting.• Responsible for detailed monthly analysis across European marketing teams.• Supervised the production of daily MI reporting – 50 KPI reports to 20 territories and departments to board level.• Helped define CRM strategy, including full involvement in selection and integration of SmartFOCUS CRM analytics tool• Worked on major project to understand Poker room ecology, using complex customer segmentation definition and strategy, delivering results to key Poker stakeholders• Devised and tested innovative sportsbetting loyalty scheme• Led tender process to select new ESP vendor

• Prepared draft European Management Accounts on monthly basis• Prepared detailed monthly MI reports for European marketing partners in 7 countries• Supervised and authorised bank wires and transfers between businesses and to customers• Supervised Balance Sheet reconciliations on key accounts• Liaised with management teams and territory managers across Europe to record and reconcile Marketing costs• Devised and delivered purchase order system which enabled more effective cost control