Founder and Chair of EMMNA (England Men's and Mixed Netball Association)Leading a diverse team of seven board members and a committee of 34 volunteers, I have spearheaded the development and growth of men's and mixed netball both nationally and internationally.OUR MISSION To develop, grow, and promote netball for all.OUR GOALS1. Develop and Grow: Men's & mixed netball in England and the UK for all ages. 2. Opportunities for Youth: Create opportunities for boys aged 11–16 to play netball. 3. National League & Tournaments: Establish a world-class national men's & mixed league and an annual UK tournament. 4. Elevate National Squads: Compete with the best in the world by taking a professional approach and setting high expectations for our national squads. 5. Player Development and Pathways: Provide opportunities at all levels, nurturing talent, and ensuring resources and support to reach their full potential.KEY ACHIEVEMENTS - Strategic Growth: Achieved a 250% increase in participation over four years through a multi-year growth strategy. - Partnership Development: Pioneered a historic partnership with England Netball, setting a global template for men's netball organisations. - Global Influence: Co-founded the World Netball Men’s & Boys’ Participation Advisory Panel, shaping global sports inclusion strategies. - Event Management: Organised international tours, test series, and national tournaments, enhancing the sport's global profile. - Financial Sustainability: Secured key sponsors and strategic partners, ensuring financial stability and supporting growth. - Elite Performance Programme: Developed national teams through rigorous training and strategic planning to inspire future players. - Media & PR: Championed media efforts, promoting men's and mixed netball on a global scale through various media engagements.

Ecoffee Cup is sold in over 30 countries, has offices in the UK and Netherlands and is supported by a global network of over 20 distribution partners. 250+ Million Single-Use Cups SavedIn my role as Global Sales Director at Ecoffee Cup, I led strategic initiatives to position the brand as a global leader in the sustainable consumer goods market. Highlights include:• Orchestrated a comprehensive strategic sales plans across the UK, EU, and US.• Managed a dynamic sales and customer service team, setting key performance indicators, and fostering professional development to maximise team potential.• Cultivated and strengthened relationships with key global accounts, which enhanced customer satisfaction and loyalty.• Lead negotiations and secured substantial commercial contracts with multinational corporations, aligning cross-departmental strategies to meet ambitious business objectives.• Analysed market trends to adjust strategies promptly, ensuring the company's competitive edge in a fast-evolving marketplace.These efforts not only met but exceeded profitability targets, demonstrating my ability to lead and innovate in complex market environments.

Huhtamaki foodservice are the global specialists in food packaging• Account portfolio worth in excess of £30 million• Developing sales strategies and build opportunity pipeline• Leading complex contract negotiations• Successfully won new business worth in excess of £5 million• Cultivate excellent relationships with existing customers and new business opportunities• Influencing decisions of internal and external decision makers through strategic partnership engagement• Negotiating pricing to optimise profitability• Successfully launching new products to new and existing customers and regional markets

• Successfully managed a strategic commercial portfolio tasked to deliver revenue gains through new commercial offerings or savings via process improvements, operational and supply chain efficiencies• Commercial management including contract negotiations, joint business plans, business case development, cost-benefit analysis, funding management including project budgets and resource requirements• Built and lead effective cross functional European teams to deliver commercial, operational and strategic projects across EMEA• Co-ordinated and prioritized various strategic projects and initiatives within and across regions with key European supply chain players (Key Accounts, Retailers, Manufacturters and Third party logistics providers). Built and developed strong relationships with all supply chain players

Responsible for delivering the implementation of commercial projects with key customers

Responsible for identifying, designing and implementing innovative sustainable solutions that drive supply chain efficiencies at key customer site locations. Program strategy development, detailed project analysis, joint business plans, business case generation, customer presentation, contract negotiation, 3PL tendering, project management.

Analysis, business case generation, customer presentations, contractual agreement, project management

Managed a team of highly skilled Sales Representatives to deliver Coca-Cola sales objectives.Soft Drinks, Water, Sports Drinks, Alcoholic Beverages, Snack Foods.

Managed key customer relationships to deliver Coca-Cola sales objectives