Ashley Davis Email & Phone Number

Portland, Oregon Area

E fficiently oversaw client perks program, ensuring seamless delivery of benefits and exceptional customer satisfaction.Planned the 40th Anniversary Celebration which included all clients and employees with excellent logistical execution.Established and monitored social media platforms, concurrently managing customer service inquiries and providing prompt responses to address questions and concerns.Revamped and steered the development of a dynamic website, overseeing every aspect from creation to management.Created and distributed comprehensive company newsletters, reaching and informing the entire organization.

Manage and develope strategies for digital marketing efforts, budgets andcreative assets for Zoom Room’s social media handles.Connected and partnered with GoPro’s social media team to live Periscopefeaturing Zoom Room’s top performing agility athletes.

Vancouver, Washington

SOCIAL MEDIAPlanned and strategized social media efforts for product launches and seasonal campaigns for more than 1,400 locationsBuilt a formalized social media process, including monthly calendars and reporting, approval processes and creative assets requests.Maintained leading engagement ratio compared to industry competitors.Directed NASDAQ partners to implement social media paid marketing strategy.Managed social media platforms for Facebook, Twitter, YouTube and LinkedIn on a daily basis.Educated franchise owners on social media strategy and best practices for localized content.PUBLIC RELATIONSAssisted in internal public relations efforts, including drafting, editing and approving press releases.Developed press release talking points for the nationally distributed Jack-o-Lantern pizza launch. Coordinated and distributed internal bi-weekly newsletters, which were circulated to approximately 1,000 Papa Murphy’s employees and franchise owners.

Portland, Oregon

Team lead on Feld Entertainment, Columbia Sportswear, Mountain House and The Portland Clinic, while assisting on BridgePort Brewing, Cirque du Soleil, SOREL Footwear, First Tech Federal Credit Union and FLIR Systems. Planned, developed and presented yearly campaign and strategy plans to clients.Earned print and broadcast placements both locally and nationally for clients, including Mountain House, Feld Entrainment and The Portland Clinic through pitching and press releases. Coordinated 12 media events for clients such as Ringling Bros. and Barnum & Bailey, Disney On Ice and Monster Jam, gaining broadcast coverage on all Portland TV news outlets, The Oregonian, Portland Tribune and more.Garnered relationships with Portland media outlets resulting in in-studio interviews with KPTV’s Andy Carson, seven Oregonian A&E placements and early morning broadcast coverage. Worked with local bloggers in multiple industries including family entertainment, beer and wine, outdoor recreation, emergency preparedness, tech and more. Managed social media platforms for Mountain House, The Portland Clinic, First Tech Credit Union and R/West.Implemented social media campaigns based on client goals and branding. Increased overall engagement and fan base on all clients’ social media channels – For example, Mountain House’s Facebook page increased by 49,584 fans (488 percent) and increased monthly engagement by 4,339 actions (249 percent). Reported on monthly social media analytics and strategy building reports using Radian 6, Facebook Insights, Facebook Ads and Google Analytics.

Portland, Oregon

Managed social media platforms for clients such as, The Portland Clinic, Mountain House and R/West.Pitched media for Cirque du Soleil. Brought six bloggers on site, resulting in seven online posts. Coordinated the Low Sodium Ambush social media campaign for Mountain House, resulting in five reviews and more than twenty conversations. Wrote and pitched content for clients, including The Portland Clinic.

Eugene, Ore.

Worked with a team of student professionals on the Gracious Girl account.Identified, maintained and extended media relations for Gracious Girl.Researched, analyzed and executed strengths and weakness in the development of the Gracious Girl brand.

Eugene, Oregon

Ideated, developed and implemented Facebook campaigns using Facebook Ads and Google AdWords.Arranged fundraising activities with various groups and clubs on the University of Oregon campus. Composed and distributed bi-monthly email newsletters via Mail Chimp for six-months to more than 3,000 subscribers. Created and presented a social media policy implemented for employees.

Supported with event planning and coordination for the March for Babies event in Lane County, Douglas County and Central Oregon.Prepared in-kinds, briefings, donation letters and route cards for three walk sites.Raised more than $700 in in-kind donations between all three sites.Prepared a media kit advertising the Signature Chef’s Auction.

Directed and managed 15 fundraising committee members.Coordinated and implemented the Valentines Day fundraiser on campus and received 100 percent profit.Planned pitching strategy and wrote donation letters to various local companies, and generated $500 in donations.

Bachelor Of Science (B.S.), School Of Journalism And Communications; Public Relations

Activities and Societies: Member of The Portland Experience Cohort, Spring 2012 / Public Relations Student Society of America (PRSSA) Vice.

Education record