Brooklyn Funding Group is a premiere private money lender comprised of creativeproblem solving leaders in the real estate industry, invested in bringing each project tolife and helping to grow the portfolios of our clients.•Develop and implement comprehensive marketing strategies and campaigns to promote the real estate fund to potential investors, including institutional investors, high-net-worth individuals, and family offices.•Create compelling marketing materials, presentations, and pitch decks tailored to different investor segments, highlighting the fund's investment thesis, performance track record, and unique value proposition.•Collaborate closely with the investment team to understand the fund's investment strategy, market dynamics, and competitive landscape to effectively communicate key messages and differentiate the fund in the market.•Lead the creation and management of digital marketing initiatives, including website development, content creation, email marketing, and social media campaigns, to enhance brand awareness and engagement.•Oversee the production of thought leadership content, market research reports, and industry insights to position the fund as a thought leader in the real estate investment space.•Manage relationships with external marketing agencies, vendors, and partners to ensure the successful execution of marketing initiatives and maximize ROI on marketing spend.•Track and analyze key performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.•Stay abreast of industry trends, regulatory developments, and investor preferences to continuously refine marketing strategies and tactics.

Develop and enable working models for customer-centric sales processes. Partner with Sales Leadership to identify priority product growth opportunities and unlock revenue. Lead cross-functional stakeholders to design go-to-market strategy for new product launches.

Lead business planning, modeling, and resource investment strategies for Google's core Ad sales business. Scott leverages his creative problem solving experience to design global sales strategy. Successes include: • Built global resource allocation model and strategy for Acquisitions Sales org and lead annual Business Planning process.• Designed and executed global sales incentive model for key product growth areas achieving 121.5% revenue attainment.• Lead go-to-market strategy for SMB customer solutions org generating 32% sales rep productivity improvement by streamlining customer onboarding and implementation, freeing up time for sellers to focus on revenue-producing activities. • Implemented Google’s first Sales Sandbox, a new immersive platform designed to engage top digital marketing, strategy, sales and business development professionals and partners in a unique and distinctive way.

Led a high-performing Vendor/Account Management team. Executed transformational business initiatives. Evaluated new category and Partner opportunities to maximize product mix and inventory churn. Negotiated win-win contracts with top-tier vendors. Facilitated creative go-to-market plans for key Partners.Successes include:• Grew the business by 42% in one year, exceeding revenue target by 27%. • Created platform to prioritize leads, doubling the conversion rate of new manufacturers into vendors. • Slashed vendor services costs by 34% while still significantly increasing category growth. • Captured 2.5 months of category unit sales in one week with a digital marketing bundle promotion.• Launched new category, growing it to over $35 million in 11 months.

Oversaw team of Business Development Leads, Sales Representatives, and Marketing Analysts while providing growth strategy expertise for the entertainment/activities division of this global company. Established new Business Developments team and growth strategy. Evaluated and executed potential strategic partnerships, acquisitions and business lines/revenue opportunities. Substantially grew sales and profitability in part by negotiating master service agreements (MSAs) with major partners.Successes include:• Improved digital marketing through statistical and trend analyses and trained marketing analysts. • Analyzed competitor data. • Strategized sales development focus and business partner/acquisition opportunities. • Grew the company on a larger scale by negotiating master service agreements with major partners. Business Development WINS:• Accelerated key vendor revenue by 50% by identifying, negotiating, and closing eight new MSAs. • Launched new email strategy, increasing dollar conversion by over five times.• Captured additional 12% viewership for “Things to Do” tab in three months.• Increased company revenue by 17% through strategic planning and execution targeted by locale. • Amplified category revenue by an average of 11% through adding booking engines and platform • integration as areas for product purchase.

Managed integration of Cadbury into Kraft Foods, leading a cross-functional team. Facilitated communications between corporate headquarters and between integration/business managers, fostering strong relations between Cadbury and Kraft despite diminishing functional overlap. Built synergy project framework, management, execution, and review.

Coordinated global growth strategy efforts and strategic planning processes. Identified new business opportunities and built revenue models and valuations for potential acquisitions. Led team of management consultants and internal business leads focused on go-to-market strategy and execution.

Consulted business executives to develop turnaround strategies and to cultivate strategic business plans and actions. Analyzed extensive data sets for clients, identifying problems and opportunities. Created revenue and profit models, educating clients on market trends, industry shifts, and corresponding business strategy. Managed client relations.