Debbie Smith Email & Phone Number

Lenexa, KS, US

Kansas City, Missouri, US

• Deliver IT support and services to key stakeholders and team members in all US Engineering companies. In my role, I turn technology strategy/plans into reality by leveraging the internal IT team along with 3rd party.
• Build and maintain strong relationships with Executive and Management committees’ members.
• Collaborate with key stakeholders on business needs, detailed information on critical elements, communication, and delivery timelines.
• Act as the primary responsible person to collaborate/coordinate with the technical leaders to ensure that goals are achieved through planning and collaborative sessions.
• Coach, develop, and mentor each IT team member with effective leadership strategies that foster open communication and are in alignment with our U.S. Engineering culture and core values.
• Create and maintain IT process documentation materials as well as new hire orientation user guides, manuals, and other documentation.

Kansas City, Missouri, US

• U.S. is a mechanical contractor committed to providing solutions for the life of a facility. With over 125 years of experience, the company's innovative thinkers and expert collaborators focus on improving an owner's.
• Responsible for managing and optimizing the roadmap for the Customer Relationship Management platform (Salesforce), including technology strategy, maintenance and implementation to support the organization’s sales and.
• Develop analytics to provide insights into pipeline performance, customer behavior and other key metrics to help management make informed decisions and monitor the effectiveness of sales strategies.
• Collaborate with cross-functional teams to analyze integration opportunities with other technology platforms (Bridgit Bench, SAMPro, Active Directory) to ensure seamless data flow and enhance overall operational.
• Manage projects to enhance data collection, providing team members with a more centralized location to access data to develop deeper insights across multiple applications.
• Maintain relationships with team members across Technology, Operations, Project Development and others to identify business needs, workflow enhancements and process solutions.

Kansas City, Missouri, US

• Digital insurance brokerage founded by Lockton, the world’s largest insurance brokerage. As Marketing Manager, I held several internal roles including Partner Success and Analytics Evangelist.
• Provided proactive strategic management via development of communication strategies for partnerships. This included oversight for branding, integration implementation and marketing tactics to promote multiple product.
• Created go-to-market campaigns that supported product updates and launches to evolve digital engagement.
• Performed research and analysis of results and trends to identify key data insights in the lead to sale funnel, and influence change (diversification of products exemplified a 44% lift).
• Improved CPA by via optimization efforts leveraging product segmentation, audience insights and industry category analysis.
• Managed the end-to-end program launch for strategic partnerships to deliver insurance product knowledge to individuals and small businesses.

Overland Park, KS, US

• Interactive marketing agency specializing in pharmaceutical and healthcare clients
• Led strategic KPI and measurement planning analysis efforts to contribute to a nearly $1 million scope of work for international pharmaceutical brands.
• Served as storyteller and expert data interpreter. Evaluated trends, performed campaign analysis, researched anomalies and variances and created visualizations of key data points and insights.
• Presented actionable recommendations to internal and external stakeholders to support marketing strategies for key initiatives, including registration form and heat mapping analyses, landing page evaluations and.
• Collaborated with subject matter experts from across the enterprise, including application developers, planning, account, RM specialists, strategists, user experience, and various levels of executive management.
• Provided strategic insight to partner agencies and center of excellence client organizations on data focused topics, including registration offers, behavioral targeting, and patient studies.

Overland Park, KS, US

• Established client goal-setting, measurement strategies, and performed ongoing analysis.
• Architected reporting analyses for pharma websites, primarily utilizing Adobe Analytics and Tableau at varying frequencies (daily, weekly, monthly, quarterly, end of year) for clients and external vendors.
• Created custom reports for specific client needs, while adhering to business goals, objectives and KPIs.
• Proposed recommendations and revised strategies after reviewing analytical trends in data.

Overland Park, KS, US

• Collected, analyzed, and created reports for website performance dashboards using tools such as Adobe Analytics, Google Analytics, Microsoft Excel and Microsoft PowerPoint, among other data sources.
• Analyzed various channel sources including: emails, display media (banner ads), search marketing campaigns (paid and organic), social media, mobile and other offline marketing efforts driving online activity, such as.
• Identified Key Performance Indicators (KPIs) using defined business objectives and goals.
• Leveraging KPIs, created custom reporting dashboards and presented to team members and internal business stakeholders.

Kansas City, Missouri, US

• Responsible for the revenue growth of 11 publishers by optimizing email distribution to users, while ensuring inbox deliverability was achieved with email marketing campaigns.
• Managed the launch and on-going relationship and growth of accounts, including domain purchases, ip allocation, and segmentation of user groups.
• Central contact point for email publishers, thus responsible for all publisher communications.
• Worked with publishers on deliverability obstacles, data quality issues, and revenue share management.
• Researched sustainable growth opportunities by diagnosing deliverability successes and improved inbox deliverability to reach revenue goals.
• Managed and improved the email reputation of accounts, while continually analyzing factors that influence deliverability and reputation (i.e. testing subject lines, html code, and from names).

New York, NY, US

• Developed customized email marketing campaigns in consultation with internal and external clients.
• Managed aspects of each email campaign from audience selection to copy-editing to testing and deployment utilizing the Yesmail ESP.
• Performed A/B/Split testing to analyze and optimize deliverability and response.
• Managed SmartSource Suppression Management Service for CAN-SPAM compliance.
• Targeted customers by demographics using Hallmark Data Systems, the subscriber database.
• Maintained database viability/integrity, monitored, analyzed and communicated overall delivery and response statistics.

Kansas City, MO, US

• Developed, tested, executed, and analyzed ongoing direct marketing campaigns using the Exact Target email platform, resulting in increased buying behavior and higher repeat revenues. Maintained results and managed.
• Utilized Survey Monkey to collect information from clients for Customer Satisfaction surveys. Analyzed results, distributed analysis and proposed suggestions and responses.
• Coordinated Sales Incentive Program for over 300 sales people. Designed monthly campaigns, created internal marketing materials, analyzed program results and ROI.
• Project manager for KC Corporate Challenge activities. Managed promotions, logistics, and participant recruitment. Drove record participation numbers and secured 1st place wins.
• Organized, planned and managed tradeshow logistics for multiple shows including eBay Live! event. Attended shows and acquired leads while promoting the company and researching the customer.
• Managed Customer Loyalty Program. Sourced and managed promo product vendors. Maintained inventory budget control. Serviced over 180 customers per month.

Kansas City, MO, US

Ba, English, Emphasis In Creative Writing

High School Diploma