London, UK: March 2018 - July 2022Portland, Oregon, US: July 2022 - currentConsulting services in digital media, data, programmatic and ad tech for clients in US & EMEA.Current clients and engagements: •Relevant Yield - powering publisher control & revenue growth with a header bidding & reporting suite•The Project X Initiative - European Programmatic TV Initiative•AdaptMX - tech partner to major SSPs; competitive advantage to advertisers and publishers•Coalition for Innovative Media Measurement (CIMM) - chair the programmatic working group and a research projectPast clients and engagements include:•Say It Now - actionable ads; giving audio & tv ads a "voice click", engagement and attribution•Neuwo - next generation AI + NLP driven contextual technology•Mobicia - travel utility app developer / publisher•Dods Group - stalwart political and public sector publisher (prior owner of PoliticsHome & more)•Thomas (Xometry) - B2B publishing, industrial sourcing platform and marketing powerhouse•Halfspace Group - data and creative agency for sports and entertainment•Prohaska Consulting - projects such as Experian Match•GeoEdge - security and brand safety for publishers

Foster community and opportunity, organized around the Network's vision of women having equal prominence, power and pay in programmatic advertising, digital media and adtech.

Independent think tank and advisory group focusing on media, technology, advertising, entertainment and sports.

Helped grow, organise and strategise for this amazing, global network of women in programmatic, ad tech, data and digital media—from when we were about 5 members and to now more than 1,200 (as of Feb '23). We bring opportunities to broaden and deepen your network, attend and speak at events, conduct research, learn, share knowledge and support each other.Organised our first US event in Feb '23 in NYC and am now passing the torch to take the US chapter to amazing heights. I will remain an active member and advocate.

Led the wider commercial team through robust change in digital product, pricing, sales, process and delivery for Shortlist.com, Stylist.co.uk, Mr Hyde, Emerald Street.Managed a team of 10. The digital commercial team included digital sales specialists, promotions, affiliates, programmatic and ad ops.Highly visible and accessible leader; advised on numerous pitches and partnership success checks; provided product updates and weekly digital training sessions.Built out pricing and extensive package suite to focus sales efforts on branded content, video and social media.Developed interdepartmental process to improve communication, clarity on deliverables, timelines and pricing, including checkpoints to protect margin.Vetted ad tech partners, supporting head of programmatic and ops to rebuild the tech stack, including header bidding and new DMP.Steered key decisions on site relaunches and partnered with head of development to prioritise product road map for commercial business.Diversified platforms to reach our audience; drove this internally via audience development, engineering and editorial teams, and externally with partners including Apple News and Twitter.Operational board member.

Created and matured the programmatic strategy and trading for Reuters Consumer Media: reuters.com, Reuters app, Reuters TV, The Wider Image. Spearhead in EMEA; thought leader for the global business.Sold programmatic premium deals (PMP, programmatic guaranteed, audience guaranteed) to media agencies, trading desks, DSPs and clients.Trained numerous colleagues across the business, including Thomson Reuters marketers.Managed a programmatic sales support executive, whom I hired after demonstrating the need.Exceeded revenue targets, driving tremendous YoY growth.Steering committee member of The Pangaea Alliance, a premium programmatic alliance of publishers including The Guardian, FT, CNN, Dennis, Mansueto.Public speaking at IAB Real Time Advertising Conference, Mobile World Congress, Bidex, Programmatic Pioneers, SES and others.Am proud to have worked for the world's most trusted news source.

ESI Media is: London Evening Standard, The Independent, i and London LiveDrove programmatic efforts, including working with SSPs, DSPs, retargeters, exchanges, networks, data providers, DMP, agencies and trading desks to maximise revenue for display, mobile and video inventory.Liaised with direct brand sales team to mitigate sales channel conflict, head of data to assess data protection, and head of operations to on-board new partners, including our chosen DMP. Managed a programmatic sales specialist.

Advised publisher clients on maximising ad revenue with OpenX Enterprise ad serving and OpenX Market ad exchange.Led team of two account managers based in London, while working closely with colleagues in DE and US.Personally managed key supply partners, including Rubicon Project and Improve Digital.

Sold third party ad serving, DCO and managed-service programmatic campaigns to media agencies.

Grew the ad network, meeting/exceeding targets by securing new publishers to run rich media, engagement-driving formats.

* Senior Manager, Business Development, Mar. '09-Feb '10.Senior member of Kontera's BD team; bringing in high volume supply partners, with attention to quality and COGS; and training new members of the BD team.* Business Development Manager, Nov. '06-Feb. '09.Developed partnerships with website publishers, who leveraged Kontera's in-text technology to create a new ad revenue stream in a customized manner.Consistently met or exceeded targets.

Sold condos priced upwards of $550K.

Sold and account-managed business from estate agents, brokerages and mortgage firms.Tripled the revenue on my desk and quadrupled the number of bulk inch contracts.

Built an account list from ground zero, gaining 30 new retail clients for the newspapers.

Media planning on Cooking.com, E-Trade and San Jose Mercury News.

As a student at the University of Oregon, I cut my teeth on this ad sales gig.