Cooking up plants to make this world a better and more deli-cious place for all.My great-grandfather immigrated to NYC in 1907 and worked his way up from dishwasher to owning several NY delis. Growing up on the Standard American Diet (SAD), in my early 30s, I learned about the plight of animals on factory farms, which led me to adopt a plant-based diet. After much trial and error, I became a whiz in the vegan kitchen and realized the thing I missed most was premium NY-style deli meat.My corned beef made from beets, chickpeas, tomatoes, and high protein wheat was such a hit, I was encouraged to produce it for delis, which got the attention of Whole Foods and landed me on Shark Tank, where I took on Mark Cuban as primary investor.In addition to our flagship Corn'd Beef, we now offer Roasted Turk’y and Steak Slices, all made from plants. As the country’s leading provider of premium vegan deli meat, we can be found in thousands of restaurant and grocery store locations nationwide with more coming.