Michael R. Shea Email & Phone Number

A seasoned executive with two decades of experience leading award-winning content creators for media companies and CPG brands. I translate senior leadership vision into actionable multichannel marketing content via talent optimization and AI-driven workflows. I lead teams in designing innovative, organic content that directly impacts KPIs by effectively reaching target audiences across diverse channels. By building strong, trusting professional relationships, I guide teams to achieve their highest level of performance and influence C-suite leaders to enact large-scale organizational changes that drive operational excellence. Some accomplishments in 2022/2023 include: • Drove 8 billion impressions in 2022 over 3 websites, 3 video channels, 2 dozen Meta accounts, and other social channels, with direct reporting teams responsible for ½ the net.• With a lifetime investment cost of $5 CPM, drove a 600% pageview increase on SEO traffic in 2021, 100% in 2022, and projected 65% in 2023 on specialty content marketing project, thanks to content/team scalability model including AI and post-SERP optimization. • After a devastating CMS crash and Google delisting, a new SEO approach and leaner operation, recovery included: +3.2% pageviews; +32% avg daily visitors; +38% engagement rate; +44% time on page; +35% video views; +80% newsletter signups.• Over two websites, we achieved 156% total keyword and 258.14% Top 3 keyword growth, 101.44% total, and 67.55% Top 3 YOY, despite reductions across the teams and poor technical SEO, proving the truism that content leads the way.• Stacked more than 81M views and +60% subscription growth across three YouTube channels by incorporating best-known practices for algorithm optimization. YouTube is the last “free” virality platform.

Listed skills include Storytelling, Editing, Journalism, Publishing, and 23 others.