Hello, I’m Simon – Co-Founder + Creative of ABEL. I’ve worked with my Creative Partner and ABEL Co-Founder, Nicole Jauncey, for over 16 years. Together we’ve moved countries, travelled the world, fought for creativity, and built an independent creative business from the ground up. We've been fortunate enough to find ourselves in some incredible situations, creating amazing work, collaborating with people a lot cooler and smarter than me. I love what I do and I hope it shows. My role as Co-Founder and Creative has been an exhilarating journey of artistic, strategic and marketing triumphs. Harnessing expertise in Creative Direction, Brand Strategy and Marketing Communications, our team have spearheaded campaigns that resonate deeply with audiences, foster brand loyalty, and elevate the creative industry.The collaborative ethos at ABEL has allowed us to connect our collective creative experience directly into the bloodstream of businesses who need it most. Our success stems from a shared dedication to pushing boundaries in every project we undertake – enabling brands to be more efficient, and more effective in the work they collaborate with us on.